Michael Peluso Email & Phone Number

New York City Metropolitan Area

• Managed a $300M budget and owned P&L responsibilities, overseeing 30 direct and 10-15 indirect reports, while mentoring professionals in strategic, leadership, and business skills to foster high-impact team development.• Developed and revised onboarding processes for new hires, enhancing their integration and knowledge base.• Transformed operational processes to focus on key business activities and eliminate waste, saving over 1500 hours annually.• Developed strategic roadmaps for clients' non-personal promotion activities, shifting spending from antiquated channels to more efficient avenues, ultimately freeing up $70M in budget for optimized use.• Launched over 10 domestic pharmaceutical brands, all exceeding KPI benchmarks, including ROI, and led strategic client direction to optimize returns.• Established new subcommittees and an audio center of excellence, re-evaluated go-to-market strategies with video enhancements and led career succession planning.

Tarrytown, New York, United States

• Created an annual planning process for SQAD's products, aiming for 40% growth, and overhauled selling materials and the Go-To-Market process, increasing market coverage from 6% to 30% by targeting five key accounts.• Enhanced internal partners' understanding of the advertising industry by providing updates on trends, insights, and news.

Greater New York City Area

Oversaw a $150M budget and held P&L responsibility, demonstrating financial stewardship and strategic resource allocation.• Led a diverse team of 35 members (15 direct and 20 indirect reports) with a focus on driving a collaborative and high-performing work environment.• Implemented innovative process improvements that eliminated obsolete projects, resulting in annual savings of over 20K hours and enhancing organizational efficiency.• Developed and deployed a fact-based storytelling training program, significantly increasing client media spending by 60% year over year and bolstering digital media spending by 25%.• Successfully launched 2 new brands, showcasing strategic marketing prowess and contributing to the firm's portfolio expansion and revenue growth.

Stamford Ct

Led a team of 4 direct reports and managed 10 agency partners with a $60-70M advertising budget, achieving P&L ownership on a project-by-project basis and surpassing sales goals by 20% through the implementation of new internal processes and training.• Developed and revised the organization's annual planning process, enhancing the strategic vision and Go-To-Market guidelines, which facilitated a proactive integration with customer annual plans and led to a sales increase of over 10%, contributing to the company's total profit.• Spearheaded the go-to-market strategy, optimizing promotional program ROI, shopper marketing, and pricing enhancements, resulting in passing benchmark sales by 35%in net sales, and launched Nestle Water’s inaugural social media campaign, boosting site traffic by 300%.• Identified Hispanics as a key demographic, leading the first multicultural campaign for Nestle Water NA, increasing brand awareness by 30 points and surpassing general market performance, while also creating materials and engagement programs that accelerated sales by 15%.• Redesigned all digital touchpoints for NWNA brands for a stronger consumer experience, overhauled KPI reporting and tracking to ensure goal achievement, and played a key role in content development and logistics for national sales meetings with over 700 attendees, incorporating strategic media approaches and enhancing internal communications.

New York, New York, United States

Managed a large portfolio of clients, with budgets ranging from $10 Million to $300 Million, including Xbox (Launch Year) ExxonMobil, Sony Electronics, Avis/Budget Rental Cars, InBev.Managed a team of 9 direct reports.Developed strategies to increase clients’ media budgets by 20%-50% year over year

New York, New York, United States

Oversaw and managed a portfolio of 20 media plans.Responsible for daily turn around of 10+ media buys.Negotiated advertising rates for 20+ vendors, resulting in 25-30% savings.