Matthew Macdonald Email and Phone Number

Module Leader: • International Culture and Relations• Technical Directorship and Leadership• International Events and Project Management• Strategic Event DeliveryResearch Supervisor:• MSc Sports Directorship• BA (Hons) International Football Business

• Managed the development and delivery of specialist resources and events for sports industry leaders. • Collaborated on projects with executives from organisations such as the Football Association, NBA, and Red Bull Racing.

• Delivered visualised quantitative analysis from the transfer market to support player recruitment. • Represented the club at industry events across the UK and abroad.• The club qualified for European competition for the first time in 10 years during this period.

• Reported directly on first-team player and managerial recruitment processes. • Responsible for the delivery of regular analysis from live reporting, video scouting and data analysis. • The club qualified for the league title playoffs for the first time in its history during this period.

• Professionalised club business development and marketing operations. • Increased partnership revenue by 70% despite operational restrictions caused by the pandemic.