Matthew Sampson Email & Phone Number

Arlington, Va, Us

Washington, Dc, Us

• Manage all aspects of two of AARP's signature safe-driving programs: the online offering of its defensive driving course (AARP Smart Driver) and its telematics app (AARP SafeTrip).• Lead online program development and strategy to include the online curriculum and platform enhancements for the AARP Smart Driver online course and the Driving Resource Center.• Identify and implement new ways to leverage emerging technology to deliver current and future AARP Driver Safety products and services.• Lead the research, analysis, identification and recommendation of online program improvements and new business opportunities that will help improve program to meet required growth, segmentation and dashboard targets.• Direct the research, analyses and development of new online products and program offerings that will provide additional ways to dispense older driver awareness and safety information to AARP's defined segments.• Responsible for management of product vendors and revenue growth through current and future AARP Driver Safety online products.

Chicago, Illinois, Us

• Evaluated Tribune Content Solutions' products against market needs and competitor/peer portfolios. Made recommendations for new services, products or offerings.• Developed process and content necessary to ensure quality SOWs are turned around quickly, accurately and with profit. Managed and regularly reported on proposal activity and progress to central team and local markets.• Worked closely with Web Development, Audience, and Content teams to clearly define product offerings and capabilities.• Collaborated with Finance to develop uniform pricing matrix.

• Managed development of both new products and enhanced content-management offerings for Coca-Cola, Healthgrades, Jordan Spieth and Hanley Wood.• Set product strategy, established schedules and led a cross-functional team of internal and client resources to execute on the product goals on time and on budget.

Nashville, Tn, Us

• Led and managed a team of four producers, overseeing its slate of projects to ensure timely and successful execution of all aspects of video production.• Proactively met with customers to assist in determining their video strategy and also to ensure that completed projects had realized their creative vision and met their expectations for quality and timeliness.• Analyzed and predicted video production scope and costs so as to properly align concepts, ideas, and resources with expected or required budget parameters.• Continually pushed to raise the bar for both the quality and the production value of the content delivered to clients by investigating innovative ways to produce online video content while also maximizing available budgets.

Nashville, Tn, Us

• Acquired new clients, grew revenue from existing clients, and owned the customer relationship.• Drove $6.5MM of annual revenue by developing and enhancing client relationships.• Managed the production of video content for major clients (Coca-Cola, Verizon, PwC, Toyota, L'Oreal, IBM, Kia, American Express, AOL) by leveraging StudioNow's global network of 7,000 video professionals.• Worked with clients to establish strategy, develop project schedules, coordinate all aspects of production, and ensure delivery of final assets.• Collaborated with StudioNow producers through all phases of the video-production process (concept design, pre-production scoping, shooting, editing, and launch).• Liaised between content partners and StudioNow development team to design, develop, implement, and maintain efficient process workflows with continuous improvement and excellent service standards.• Oversaw budget and schedule management for all owned projects.

New York, Ny, Us

• Acquired new clients, grew revenue from existing clients, and owned the customer relationship.• Managed the production of video content for internal AOL channels (AOL Advertising, Huffington Post, Moviefone, Human Resources) and business-to-business partners (Verizon, PwC, Proctor & Gamble, American Express, Sports Illustrated) by leveraging StudioNow's global network of video professionals.• Worked with clients to establish strategy, develop project schedules, coordinate all aspects of production, and ensure delivery of final assets.• Collaborated with StudioNow producers through all phases of the video-production process (concept design, pre-production scoping, shooting, editing, and launch).• Liaised between content partners and StudioNow development team to design, develop, implement, and maintain efficient process workflows with continuous improvement and excellent service standards.• Oversaw budget and schedule management for all owned projects.(StudioNow spun out of AOL in January 2013.)

New York, Ny, Us

• Monetized product and programming areas by implementing standard advertising practices or developing custom solutions.• Directed a team of five Program Managers, who oversaw Sales Integration processes for 20+ AOL channels. Team was responsible for the creation, maintenance, impression forecast, price assignation and deployment of all inventory and ad products for AOL's owned and operated properties and applications. • Oversaw custom advertiser integration.• Aggregated and communicated the requirements of all teams involved in the advertising process.• Reviewed and revised AOL Advertising's standards to increase campaign-launch efficiency, educate stakeholders, and improve communication.

New York, Ny, Us

• Led the development and launch of a new, HTML-based Welcome Screen.• Developed and led weekly meetings for all AOL.com stakeholders, coordinating all ongoing operations for the AOL homepage.• Oversaw the development of a new Network Publishing Tool, which allowed publishers to upload content to the AOL Welcome Screen and AOL.com main page simultaneously (increasing publisher productivity by 50%).• Provided in-flight support for ad-served inventory on AOL.com and the AOL Welcome Screen.• Consulted with key businesses to identify areas for revenue growth and led the integration initiatives (e.g., improved placement of AOL Search on Welcome Screen resulted in $8.2MM incremental revenue).• Led AOL Network's Emergency Programming and Business Continuity planning.• Managed a team of six Welcome Screen publishers.

New York, Ny, Us

• Drove AOL's Network Intake process, through which all editorial content passed before appearing on the AOL Welcome Screen and AOL.com.• Directed and planned major AOL Network programs (e.g., Olympics, Halloween, Super Bowl), delivering relevant experiences for each audience as well as a seamless programming and product value.• Created 'AOL 911,' a programming guide for internal and external emergencies.• Developed the 'AOL Creator's Guide' and the AOL.com's 'Timeliness Standards.'

New York, Ny, Us

• Developed, maintained and enforced the AOL Writing Style Guide and Integrated Advertising Guidelines.• Co-founded the Welcome Screen Editorial Board, which established standards for tone, voice and payoff.• Served on New Inventory Task Force, identifying new advertising opportunities and improving existing ones.• Coordinated channel-wide efforts for special AOL programming projects.

New York, Ny, Us

• Directed a team of 33 remote employees.• Created and integrated community products into various AOL channels.• Selected as Community Manager of the Year in March 2002.

New York, Ny, Us

• Coordinated news and sports coverage for Digital City's 60-city network.• Supervised a staff of 10 contractors.• Increased Digital City's sports page views from 1.3MM per month (Aug. 1999) to 4.6MM per month (Feb. 2001).• Partnered with Business Development to bring external content providers to Digital City network.

• Managed long-term project planning for large events.• Supervised a staff of five content managers.• Featured writer of three columns; contributing writer for four others.• Collaborated with technical and art departments on multiple redesigns and improving site navigation.