Michael Sparacino

Michael Sparacino Email and Phone Number

Director of Operations @ Mixte Communications
San Diego, CA, US
Michael Sparacino's Location
San Diego, California, United States, United States
Michael Sparacino's Contact Details

Michael Sparacino work email

Michael Sparacino personal email

About Michael Sparacino

I'm a Digital Marketing Leader offering digital expertise aligning with sales, business development and customer acquisition goals. I'm passionate about pioneering new ways of building brand strategies and using data to drive digital change.My experience spans marketing and operations know-how managing B2B and B2C projects for corporations and non-profits, striving to meet business goals, solving complex problems, taking informed risks, organizing chaos, creating compelling content, and building lasting relationships.Whether helping with world renowned brands like Comcast NBC Universal and Marriott or startups like Hippeas and Peloton, I make sure my clients get the results and ROI they desire.I'm the proud recipient of the prestigious Cornell University Master Certificate in Integrated Marketing. Completing this program enables me to identify the essential marketing skills, principles, and tactics required to stand apart in a rapidly evolving digital landscape.Core Competencies:Digital Marketing | Project Management | Google Ads | Google Analytics | SEO | Creative Content Development | Event Marketing | Digital Marketing Technology | Digital Strategy | Data Analysis | Customer Experience Improvement | Multi-Channel Strategy | Customer Acquisition | Paid & Owned Media | Marketing Automation | Brand Strategy | Client Retention & Engagement | CRM | E-commerce | Conversion Funnel Management | Digital Audits & Transformation

Michael Sparacino's Current Company Details
Mixte Communications

Mixte Communications

View
Director of Operations
San Diego, CA, US
Website:
gomixte.com
Employees:
18
Michael Sparacino Work Experience Details
  • Mixte Communications
    Director Of Operations
    Mixte Communications
    San Diego, Ca, Us
  • Mixte Communications
    Director Of Client Experience
    Mixte Communications Dec 2022 - Present
    San Diego, Ca, Us
  • Mixte Communications
    Project Manager
    Mixte Communications Mar 2021 - Nov 2022
    San Diego, Ca, Us
  • Velocity Marketing Services
    Director Of Operations
    Velocity Marketing Services 2019 - 2020
    Rockville, Maryland, Us
    I got a thrill out of working at Velocity Marketing Services, a company focused on increasing brand expression and awareness by outfitting corporations and nonprofits with swag and promotional materials. As the Director of Operations at VMS, I built and mobilized a high-performing team of 15+ to execute well-thought-out promotional marketing initiatives across event coordination, branding, e-commerce, and business development and oversaw budgets ranging from $1.5M to $2.5M. I used my leadership, marketing, and business management skills to maximize the company’s success by: 1. Achieving 215%+ revenue growth by evaluating past B2B marketing initiatives and revamping marketing efforts to complete sales funnel actions, retain clients, and boost key performance indicators (KPIs).2. Conceptualizing and engineering the company's website redesign, increasing web traffic 50% and decreasing bounce rate 20% in the first 6 months. 3. Enhancing inbound leads more than 50% by consulting with developers on website analytics and optimization.4. Improving click-through rate (CTR) of promotional email marketing campaigns 200% by revamping sales copy.
  • Velocity Marketing Services
    Corporate Development Project Lead
    Velocity Marketing Services 2012 - 2019
    Rockville, Maryland, Us
    As with many people within a small company, I was a wearer of many hats at VMS and had many roles as the Corporate Development Lead. My day-to-day included: 1. Analyzing performance metrics, reviewing content, and brainstorming with investors to develop weekly social media campaigns.2. Generating 95% customer retention by structuring project teams which delivered excellent service value to 200+ accounts.3. Conducting online training sessions with new clients and leading the onboarding process to ensure successful quality rate.
  • Emerson Glenn
    Production & Art Manager
    Emerson Glenn 2008 - 2012
    With a nationwide reach, Emerson Glenn Garment is a producer of in-house imprinted apparel and supplier of promotional marketing materials. In this role, I led cross-functional teams through marketing, sales, and production ventures, from start to finish, in a fast paced environment requiring adaptability to changing needs. I undertook an annual budget of $1.5M and was responsible for:1. Directing 10+ daily time-sensitive production projects using time management skills to meet or exceed deadlines. 2. Growing customer experience ROI 25% using preemptive support initiatives which maximized our customer life cycle profitability. 3. Coaching and developing staff, emphasizing growth of project management and customer success fundamentals.
  • Emerson Glenn
    Art Services Manager
    Emerson Glenn 2005 - 2008
    I was promoted from my entry-level position and led the direction of all content and design projects. I amplified the company's quality standards while advancing innovation and brand recognition. In this role, I developed my knack for project management and formulating frameworks for execution by:1. Generating $100K+ in annual cost savings by presenting executives with latest industry intelligence and market trends.2. Organizing content calendars for internal and external teams and was recognized for my meticulousness and accuracy.
  • Emerson Glenn
    Desktop Publisher & Graphic Designer
    Emerson Glenn 2004 - 2005
    As a junior desktop publisher and graphic designer, I was handed with no small task. I was responsible for creating and leading the promotion of Emerson Glenn’s annual resort catalog line – consisting of a 1,000+ distribution base to high-end vacation resorts. In addition, I was in charge of creating customized product lines for our embroidery and silk-screened commodities and developing price sheets for our sales teams which led to customer conversions.
  • Taylor Inventories
    Supervisor – Inventory Operations
    Taylor Inventories 2008 - 2012
    On a seasonal, part-time (weekend) basis, I provided supervisory and management support to a small business that delivers inventory management services for parts departments at car dealerships. In addition to overseeing, mentoring, and facilitating introductory training to 40+ junior staff, I also was responsible for:1. Expediting the inventory process and improving accountability by implementing upgraded technology, developing SOPs, outlining performance expectations, and designing a team-based project model.2. Assessing the client site and submitting recommendations for long-term organizational improvement that reduced waste and cut clients’ costs.

Michael Sparacino Skills

Production Management Product Marketing Sales Customer Service Account Management Operations Management Project Management Art Design Marketing Communications Marketing Strategy Production Managment Graphic Design Management Training Business Process Improvement Vendor Management Self Starter Client/vendor Relations Quickbooks Adobe Photoshop Adobe Illustrator Adobe Acrobat Adobe Indesign Cc Adobe Creative Cloud Microsoft Office Microsoft Excel Microsoft Word Microsoft Powerpoint Microsoft Publisher Microsoft Outlook Coreldraw Google Analytics Google Drive Google Docs Google Sheets

Michael Sparacino Education Details

  • University Of Maryland
    University Of Maryland
    Government And Politics

Frequently Asked Questions about Michael Sparacino

What company does Michael Sparacino work for?

Michael Sparacino works for Mixte Communications

What is Michael Sparacino's role at the current company?

Michael Sparacino's current role is Director of Operations.

What is Michael Sparacino's email address?

Michael Sparacino's email address is mj****@****ail.com

What schools did Michael Sparacino attend?

Michael Sparacino attended University Of Maryland.

What skills is Michael Sparacino known for?

Michael Sparacino has skills like Production Management, Product Marketing, Sales, Customer Service, Account Management, Operations Management, Project Management, Art Design, Marketing Communications, Marketing Strategy, Production Managment, Graphic Design.

Who are Michael Sparacino's colleagues?

Michael Sparacino's colleagues are Bradley Weaver, Byron Kimball, Mia Margita Neumann, Nicole M., Mike Peterson, Dwayne Burgess, Vivienne Esrig.

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