Michael Sparacino Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

Rockville, Maryland, Us

I got a thrill out of working at Velocity Marketing Services, a company focused on increasing brand expression and awareness by outfitting corporations and nonprofits with swag and promotional materials. As the Director of Operations at VMS, I built and mobilized a high-performing team of 15+ to execute well-thought-out promotional marketing initiatives across event coordination, branding, e-commerce, and business development and oversaw budgets ranging from $1.5M to $2.5M. I used my leadership, marketing, and business management skills to maximize the company’s success by: 1. Achieving 215%+ revenue growth by evaluating past B2B marketing initiatives and revamping marketing efforts to complete sales funnel actions, retain clients, and boost key performance indicators (KPIs).2. Conceptualizing and engineering the company's website redesign, increasing web traffic 50% and decreasing bounce rate 20% in the first 6 months. 3. Enhancing inbound leads more than 50% by consulting with developers on website analytics and optimization.4. Improving click-through rate (CTR) of promotional email marketing campaigns 200% by revamping sales copy.

Rockville, Maryland, Us

As with many people within a small company, I was a wearer of many hats at VMS and had many roles as the Corporate Development Lead. My day-to-day included: 1. Analyzing performance metrics, reviewing content, and brainstorming with investors to develop weekly social media campaigns.2. Generating 95% customer retention by structuring project teams which delivered excellent service value to 200+ accounts.3. Conducting online training sessions with new clients and leading the onboarding process to ensure successful quality rate.

With a nationwide reach, Emerson Glenn Garment is a producer of in-house imprinted apparel and supplier of promotional marketing materials. In this role, I led cross-functional teams through marketing, sales, and production ventures, from start to finish, in a fast paced environment requiring adaptability to changing needs. I undertook an annual budget of $1.5M and was responsible for:1. Directing 10+ daily time-sensitive production projects using time management skills to meet or exceed deadlines. 2. Growing customer experience ROI 25% using preemptive support initiatives which maximized our customer life cycle profitability. 3. Coaching and developing staff, emphasizing growth of project management and customer success fundamentals.

I was promoted from my entry-level position and led the direction of all content and design projects. I amplified the company's quality standards while advancing innovation and brand recognition. In this role, I developed my knack for project management and formulating frameworks for execution by:1. Generating $100K+ in annual cost savings by presenting executives with latest industry intelligence and market trends.2. Organizing content calendars for internal and external teams and was recognized for my meticulousness and accuracy.

As a junior desktop publisher and graphic designer, I was handed with no small task. I was responsible for creating and leading the promotion of Emerson Glenn’s annual resort catalog line – consisting of a 1,000+ distribution base to high-end vacation resorts. In addition, I was in charge of creating customized product lines for our embroidery and silk-screened commodities and developing price sheets for our sales teams which led to customer conversions.

On a seasonal, part-time (weekend) basis, I provided supervisory and management support to a small business that delivers inventory management services for parts departments at car dealerships. In addition to overseeing, mentoring, and facilitating introductory training to 40+ junior staff, I also was responsible for:1. Expediting the inventory process and improving accountability by implementing upgraded technology, developing SOPs, outlining performance expectations, and designing a team-based project model.2. Assessing the client site and submitting recommendations for long-term organizational improvement that reduced waste and cut clients’ costs.