• Led project to completely rebrand, reposition, and launch new Scott bath tissue variant, Scott ComfortPlus.• Collaborated with cross-functional team to deliver comprehensive analysis of consumer research, retailer support strategies, product testing, claims & benefit visualizations, packaging design, and go-to-market planning to execute best-in-class launch plans for new variant to drive a forecasted $230MM annually.• Partnered with agencies in joint development of a full commercial program including media planning and execution of top-tested TV ad campaigns, social/digital advertising, in-store merchandising, and consumer promotions for 2018 launch.• Worked in tandem with sales and customer teams to build customized sell-in presentations for ComfortPlus launch for key customer/buyer meetings, achieving our goal of maintaining 100% of distribution post-launch.• Strengthened partnerships with NASCAR and Major League Soccer through collaborative planning and execution of awareness-driving event marketing and sampling programs in support of Scott ComfortPlus launch. Drove nearly 5MM incremental brand impressions.

• Partnered with Disney/Marvel to develop short & long-term character strategies, leverage most relevant properties across entire brand portfolio, evaluate consumer research to inform concept design, and flawlessly execute rollout to retailers. Updated graphics featuring Spiderman/Avengers and Disney Jr. properties on shelf as of Aug ’16 driving net sales growth of 2%. • Leveraged understanding of consumer insights to sell in new product innovation to gain key shelf space in both Target and Walmart. Worked hand-in-hand with sales teams to create a comprehensive go-to-market launch plan resulting in ~$50MM in incremental sales. • Managed growth and development of all brand social media alongside key agency partners, including content creation and new platform launches (Pinterest & Instagram). Regularly collaborated with agencies to improve content, data tracking/analysis, and engagement across all social channels, CRM emails, and key retailer ecommerce pages such as Amazon, Walmart, and Target.

Associate Brand Manager, Pull-Ups

- Center for Brand and Product Management

• Leveraged our Disney/Marvel alliance partnership and analyzed historical impact of licensed graphics to create a cohesive licensed graphics strategy across all childcare businesses. Strategy provided sales lift of 16-20%.• Developed a product re-launch plan by analyzing consumer research, historical data, and partnering with global insights to pinpoint previous shortfalls of the product. Recommendations focused to capture 35% of the training pant market. Product re-launched in 2015.• Worked with sales teams, category managers, and customer teams to develop a focused assortment retail strategy. Built relationships with channel managers to create a compelling sell-in story to retailers in order to capitalize on a $42MM annual opportunity.

• Crafted a strategic product assortment within the woven tops and jackets categories by analyzing historical sales trends, examining competitor’s assortments, experiencing aspirational fashion trends first-hand in NYC and LA, and understanding product demand based on climate/lifestyle variations. Drove total brand annual sales of $410 million. • Managed all advertising for one of the company’s highest volume private brands. Utilized compelling price points, offers, and images consistent with brand concepts. Varied ads and pricing by market cluster on regional performance analysis. Drove 30-40% sales lift in advertised products. • Executed pricing strategies to react to consumer trends. Determined pricing of key items by market testing various price points and gauging customer reaction, resulting in a sales increase of 10-20% above weekly sales plans. Evaluated daily sales performance by style and optimized pricing to increase annual gross margin by 5%.• Coordinated impactful in-store graphics to demonstrate the lifestyle aesthetic of the Sonoma brand and a cohesive story across marketing channels. Drove sales by creating a persuasive shopping environment and highlighting key volume-driving products.

Misses Apt. 9/Jennifer Lopez• Strategically allocated inventory through detailed sales analysis by climate and store size to support sales of $400 million a year.• Built cross-functional teams with logistics, product development, and e-commerce partners to maximize inventory delivery efficiency for online merchandise; resulted in an annual e-commerce sales increase of nearly $10 million. • Developed new store budgets for up to 40 stores per year by creating floor plans and assessing inventory need by store size and market. • Assisted in launching Kohl’s most successful exclusive brand to date, Jennifer Lopez. Analyzed test market sales data to optimize inventory levels at full-chain brand launch. Developed checkpoints with logistics to ensure timely delivery of all merchandise driving first year sales of over $50 million. Small Electrics• Created and strategically allocated purchase orders based on individual item sales trends and store inventory needs; achieved of $385 million annually.• Analyzed market and industry trends in our single-serve coffee category to determine optimal assortment offered by market cluster; resulted in category sales of nearly $150 million (+30% comp growth). • Designed divisional best practice for inventory management to support Black Friday sales by creating a timeline of checkpoints to ensure no delays in advertised merchandise. Preemptively identified potential inventory issues and aligned logistics, vendors, marketing, and each office in the months leading up to the event. Best practice is now implemented across multiple divisions.

• Collaborated with Cuisinart vendors and senior level executives to develop a focused television ad campaign. Analyzed sales data and identified opportunity in southern markets. Resulting ads increased weekly inventory turn from 4% to 10%.• Developed a focused product assortment to enhance the customer in-store experience by eliminating cannibalization and clearly defining a tiered price/value model. Increased food prep fixture productivity by 17%.

• Worked 12- hour days serving, teaching, and meeting new people• Trained and supervised up to 16 other volunteers at a time• Provided service in various underprivileged communities