Producer of automated test equipment and virtual instrumentation software

Coordinated and implemented digital marketing strategies to drive internal digital adoption of our Salesforce platform across all of MRC Global. Leveraged Director level leadership to develop training tools for MRC Global customer relationship management tool to increase adoption.Possess extensive knowledge of Salesforce. Trained 700+ MRC Global employees of the functionalities and benefits of the platform.

• Spearheaded 60+ high priority marketing projects consisting of web design, data management, digital campaigns, and content creation, driving business objectives and sales growth through internal and agency collaboration, measuring demand generation, and marketing program execution and impact.• Led digital and print content development, focusing on new product portfolio launches in Vinyl Tape and Supplies segment globally, and developing digital toolkit for global replication.• Oversaw $500K+ global budget and worked alongside product / segment marketing managers, vendors, key account managers, customer service, and application engineering developers, creating value for end-user customers / distributors.• Directed development of 100+ digital content materials for various platforms, increasing brand awareness, return on investment, and sales.• Developed strong global online educational videos working with cross-functional teams resulting in 50+ modules and 30+ videos.

• Supported $110M global business with growth initiatives, driving portfolio optimization through innovation in Oil & Gas, Transportation, and Construction Markets.• Managed 30+ trade show events globally, including strategy, creative booth design, collateral support, and lead generation / management.• Maintained relationships with key customers, defining future requirements and opportunities from project / lead harvesting.• Provided supply chain with accurate, monthly forecasts, supporting 60+ key accounts for various powder product segments.• Collaborated with global sales and marketing teams, developing and executing annual content marketing plans and strategies.