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Michelle Cummings Email & Phone Number
Principal Events Specialist
at
NI (National Instruments)
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Principal Events Specialist
Location
Austin, Texas, United States
Who is Michelle Cummings? Overview
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Quick answer
Michelle Cummings is listed as Principal Events Specialist at NI (National Instruments), based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Michelle Cummings.
Michelle Cummings previously worked as Principal Benefits Analyst at Ni (National Instruments) and Digital Adoption Rep at Mrc Global. Michelle Cummings holds Bachelor Of Business Administration - Bba, Finance from Texas A&M University.
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Email format at NI (National Instruments)
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NI (National Instruments)
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Profile bio
About Michelle Cummings
Global Product Content Lead, with extensive experience partnering with customers and decision makers toward sales enablement, innovation, and streamlining the sales and order fulfillment process. Strong background in sales enablement, content management and development, marketing and inside sales. I've been recognized by customers for having an approachable style, have active listening skills and relating well with others. I have a passion for helping those in need demonstrated by my work with the Partnerships for Children and I am always looking for additional ways to help and grow. I enjoy working from home but miss the daily interaction with humans.
Current workplace
Michelle Cummings's current company
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6 roles · 28 years
Michelle Cummings work experience
A career timeline built from the work history available for this profile.
Principal Benefits Analyst
CurrentProducer of automated test equipment and virtual instrumentation software
Oct 2022 - Present
Digital Adoption Rep
Coordinated and implemented digital marketing strategies to drive internal digital adoption of our Salesforce platform across all of MRC Global. Leveraged Director level leadership to develop training tools for MRC Global customer relationship management tool to increase adoption.Possess extensive knowledge of Salesforce. Trained 700+ MRC Global employees.
May 2021 - Nov 2022
Global Content Development Leader
- Spearheaded 60+ high priority marketing projects consisting of web design, data management, digital campaigns, and content creation, driving business objectives and sales growth through internal and agency.
- Led digital and print content development, focusing on new product portfolio launches in Vinyl Tape and Supplies segment globally, and developing digital toolkit for global replication.
- Oversaw $500K+ global budget and worked alongside product / segment marketing managers, vendors, key account managers, customer service, and application engineering developers, creating value for end-user customers /.
- Directed development of 100+ digital content materials for various platforms, increasing brand awareness, return on investment, and sales.
- Developed strong global online educational videos working with cross-functional teams resulting in 50+ modules and 30+ videos.
2015 - Mar 2021
Sales And Marketing Representative
- Supported $110M global business with growth initiatives, driving portfolio optimization through innovation in Oil & Gas, Transportation, and Construction Markets.
- Managed 30+ trade show events globally, including strategy, creative booth design, collateral support, and lead generation / management.
- Maintained relationships with key customers, defining future requirements and opportunities from project / lead harvesting.
- Provided supply chain with accurate, monthly forecasts, supporting 60+ key accounts for various powder product segments.
- Collaborated with global sales and marketing teams, developing and executing annual content marketing plans and strategies.
2001 - 2014
~13 yrs
Account Representative
1998 - 2001
~3 yrs
1 education record
Michelle Cummings education
FAQ
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Quick answers generated from the profile data available on this page.
What company does Michelle Cummings work for?
Michelle Cummings works for NI (National Instruments).
What is Michelle Cummings's role at NI (National Instruments)?
Michelle Cummings is listed as Principal Events Specialist at NI (National Instruments).
Where is Michelle Cummings based?
Michelle Cummings is based in Austin, Texas, United States while working with NI (National Instruments).
What companies has Michelle Cummings worked for?
Michelle Cummings has worked for Ni (National Instruments), Mrc Global, and 3M.
How can I contact Michelle Cummings?
You can use AeroLeads to view verified contact signals for Michelle Cummings at NI (National Instruments), including work email, phone, and LinkedIn data when available.
What schools did Michelle Cummings attend?
Michelle Cummings holds Bachelor Of Business Administration - Bba, Finance from Texas A&M University.
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