Extensive experience of working with multinational and multidisciplinary teams to implement client focus and new business initiatives. Specialist director of effective integrated marketing programmes, including strategic and tactical stakeholder communications, PR and focused business development activities. B2B brand marketing and change management project leader and director. Experienced business skills trainer and meeting facilitator. Business writer and qualitative researcher producing thought leadership pieces for international clients. Sample products and services:Brand direction and support across the full spectrum of external and internal touchpoints, media and activities, including rebranding and updating.Directing marketing and business development functions, including managing and coaching front-line client service teams.Providing communications and project management support for focused business-to-business research projects, including strategy, questionnaire design, report writing and editing.Designing and delivering training and coaching programmes in new business generation and client development, negotiation skills, internal consulting effectivenessDelivering winning proposals for new business – from planning through to post-presentation follow-up, coaching proposal teams, managing the process, producing support materials.Setting editorial direction and providing information design and content for corporate websites and intranets.Writing business feature articles, case studies, interviews, thought leadership pieces.Devising and executing advertising concepts, copywriting, design and campaign material.Producing print and online promotional materials.

Developed strategic business plans for practice areas and advised on implementation of action plans. Devised and advised on key client and CRM programmes.

Led rebranding project resulting in name change from BCM Hanby Wallace to ByrneWallace. Commissioned qualitative internal and external branding research and facilitated holistic approach to secure buy-in from key stakeholders for this major business change.Worked alongside the Managing Partner and practice area heads to develop and implement business development plans in line with the firm's strategy.Significantly raised profile of firm within the business community through engagement with key business associations and forums. Helped launch first law firm Green Economy Group. Directed marketing and business development activities around opening of firm's New York office. Responsible for firm's PR and advertising activity through liaison with external agencies.Budget responsibility for all marketing spend.Project sponsor for introduction of the firm's first CRM system.

First director of business development for this major Irish law firm.Introduced market-focused structures for practice development in key business areas.Developed business development and marketing infrastructure, including: new CRM system; system for recording and prioritising business development activities; international marketing focus.

Seacrest Communications specialises in devising and producing focused business development programmes, client relationship skills training, and associated marketing and brand management activities and materials.Clients include: Clifford Chance, Ernst & Young, PwC, Herbert Smith, Addleshaw Goddard, Booz Allen & Hamilton, VIA International.

Co-founder with John Kelly of pan-European publishing house producing management journals, special reports, qualitative research projects and associated conferences and events.Titles included European Quality, Measuring Business Excellence, The European Quality Award Report, Best Practice.Developed business relationships with international and national management organisations including the European Organization for Quality (EOQ), the European Foundation for Quality Management (EFQM), the British Quality Foundation and Excellence Ireland. Worked with the European Commission (DG Industry) to promote quality management practices. Developed business partnerships with major businesses across Europe, securing international publishing and conference organising contracts and research work.

Communications consultant on programmes to bring about strategic and operatoinal business change. Clients included PowerGen, British Railways Board, NHS Management Executive, Arthur Andersen.

Working in a busy marketing team generating proposals for new business and marketing communications.