Muhammad Khizer Email & Phone Number

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

- Handled the Plain Spices, Salt & Seasoning category generating an annual revenue of $20 Million. - Planned a category conversion for the Plain Spices & attained 20% volume growth. - Shifted the Seasoning category from 3Y Volume CAGR of -1% to 4% GOLY through targeted marketing strategies. - Devised a packaging revamp to improve the consumer’s perceived value for Plain Spices & Seasoning category & rescue the gross profits by 6%. - Executed “project: value chain optimization” to improve the bottom-line by 5 – 7% on multiple products. - Developed a “salt anticounterfeit plan” to reclaim the market share from counterfeit players accounting for 15% of the market share.

Karāchi, Sindh, Pakistan

- Delegated to help in managing 60% of the "Bisconni" division, having an annual turnover of $26 Million. - Delivered +10% volume growth through campaigns of Cocomo, Chocolatto & Chocolate Chip Cookie. - Launched 3 New Product Developments in market; Have a Nice Day, Zabar Rusk & Chip Hop to increase company's revenue by 7%. - Devised plan for Cocomo to shift dependency from LUP to Party Pack, resulted gain of volume by 3% & value by 15%. - Recovered volume of Chocolatto by 37% GOLY, through rebuilding desired proposition into consumer's mind. - Reintroduced Mascot to build a differentiator, resulted in regaining share by 8 points from the Me-too players.

Karāchi, Sindh, Pakistan

- Assisted in managing the revenue of $2.8 million for international sweeteners Equal & Canderel under the banner of Whole Earth Brands. - Positioned the brand from diabetes centric to lifestyle brand through communication towards healthy lifestyle. - Launched Canderel Stevia based on the consumer preferences towards healthier & organic alternatives. - Achieved volumetric growth of 65% on the Canderel Jar by understanding and addressing the consumer pain point.- Introduced Canderel Drops to create a new user experience for consumer retention & conversion.

Karāchi, Sindh, Pakistan

- Worked with Bulls Eye 360 to conduct a survey in rural areas to figure out the factors behind cannibalization of Engro Fertilizers identical brands.

Karachi, Pakistan

- Analysed various market reports on the footwear industry.- Also analyzed Polyurethane and MDI market globally and locally. - Worked on data cleansing regarding INTO BONDS and EXTO BONDS. - Redesigned PU Newsletter for the company itself.

Bachelor Of Business Administration

Master Of Business Administration