Digital Production Specialist
Dsw
Columbus, Ohio, United States
Develop creative for online and app (iOS and Android) platforms that meet brand standards and best practices. Mock-up scenarios for multiple devices in path-to-product, checkout process, and multi-tier VIP rewards program.Exploration of exclusive labels branding, seasonal theming of website, filtering options, category and product description pages, and promotional messaging.Optimization of checkout process to include alternate payments such as Apple Pay, Google Pay, Venmo, and Afterpay, update to Order Summary, and personalized recommendations.Improvements and enhancements to VIP rewards program, which include offer, promotion, and reward redemption in shopping bag and checkout, reward donation, and promotional inclusion/exclusion messaging.