Kat Summers Email & Phone Number

Los Angeles, Ca, Us

Fairfax, Va, Us

Direct the strategy, execution, and maintenance of all B2B and B2C digital and social marketing activities across the hospitality company producing 20-30% increase in annual revenue for more than 20 public facing properties. Manage 3 direct reports under the in-house agency to support the company’s digital marketing activities and drive brand awareness and sales across all the properties. Lead various types of business transformation initiatives and provide active leadership on key projects designed to increase revenue, reduce expenses, and improve the customer experience. Oversee relationships with vendors, including Digital Agencies, Creative Agencies, and Media Planning Agencies.+ Increased website visits by 50-80% across 20 websites; supervised entire website redesign initiative in creating a seamless experience between the corporate site and its managed properties from conception to site launch+ Generated 30% increase of season pass sales in 2017 through the creation of an integrated digital campaign focused on email marketing and social media+ Boost brand awareness and total revenue through the creation of email, social, paid advertising campaigns and a new website: Website visits increased by 81% (new users included 72% growth); Social media followers increased by 52%; Reservation requests increased by 50% and consistent 25% increase of total revenue year after year+ Developed and implemented a social media campaign on the history of the Bear Mountain Inn property which increased Facebook and Instagram engagement by 150%

Fairfax, Va, Us

Direct the strategy, execution, and maintenance of all B2B and B2C digital and social marketing activities across the hospitality company producing 20-30% increase in annual revenue for more than 20 public facing properties. Manage 3 direct reports under the in-house agency to support the company’s digital marketing activities and drive brand awareness and sales across all the properties. Lead various types of business transformation initiatives and provide active leadership on key projects designed to increase revenue, reduce expenses, and improve the customer experience. Oversee relationships with vendors, including Digital Agencies, Creative Agencies, and Media Planning Agencies.+ Increased website visits by 50-80% across 20 websites; supervised entire website redesign initiative in creating a seamless experience between the corporate site and its managed properties from conception to site launch+ Generated 30% increase of season pass sales in 2017 through the creation of an integrated digital campaign focused on email marketing and social media+ Boost brand awareness and total revenue through the creation of email, social, paid advertising campaigns and a new website: Website visits increased by 81% (new users included 72% growth); Social media followers increased by 52%; Reservation requests increased by 50% and consistent 25% increase of total revenue year after year+ Developed and implemented a social media campaign on the history of the Bear Mountain Inn property which increased Facebook and Instagram engagement by 150%

Fairfax, Va, Us

Moorestown, New Jersey, Us

Managed 5-person social media and web team during area-wide power outages to preserve the brand's image and ensure a positive customer experience. Created messaging templates and content calendars for Pepco, Delmarva Power, and Atlantic City Electric to promote safety and energy efficient best practices for residents. Learned Ektron CMS as part of the website redesign project and trained other employees to use the system.+ Recognized as a major contributor to the digital communications and marketing strategy to turn around reputation as “Most Hated Company in America” (Business Insider, 2011)+ Created new content for more than 2000 pages for the company’s website redesign initiative (Websites: pepco.com, delmarva.com, and atlanticcityelectric.com) + Developed social media content for organic and paid posts which lead to a 350% increase in Twitter followers (5,001 to 19,740) and 300% increase in Facebook followers (1,064 to 8,951)

Plymouth, Mn, Us

Under the eCommerce division, collaborated with the marketing director, VP of eCommerce, creative director, and brand agency to develop online marketing strategies and ensured timely delivery of campaigns for Travel Leaders’ B2B and B2C products/services. Developed content for various digital channels on a daily/weekly basis. Monitored competitors and stayed current with online marketing practices; recommended steps to improve results and conversion rates. Compiled web analytics; conducted user acceptance testing; created product analysis, ad-hoc reports, and SOPs.+ Increased bookings by 15-20% on a quarterly basis due to analyzing customer marketing and trend reports+ Increased user engagement by 30% for 1800hotels.com’s social media channels using event marketing

Managed lead generation and marketing efforts before the reopening of the Annapolis office building. Developed strong relationships with Anne Arundel Economic Development Corporation, local governments, and business associations to increase brand awareness of the new offices.+ Achieved a 60% occupancy rate upon opening due to integrated marketing campaigns and business development efforts

Bethesda, Md, Us

Planned and executed integrated marketing campaigns (international and national) to promote jazz albums which ranked Billboard Jazz charts and nominated for an NAACP Image Award. Developed web, social media, and email marketing strategies for shows that consistently sold out. Managed two website redesign projects, and conducted daily website updates and social media.+ Secured online and traditional reviews from music critics and bloggers for the Poetically Justified and This Is How I Rock jazz albums + Produced and edited DIY for Music Business webisodes "Ask Marcus" on OurStage.com (MTV affiliate) and radio segment for 88.1 WFSK (Nashville, TN) "For The Love Of Music Business w/ Marcus Johnson" and jazz podcast "Catch the FLO with Marcus Johnson"+ Planned and directed FLO (For the Love Of) Fest 2010 music & wine festival with more than 500 people in attendance+ Increased social media followers from 5k to 15k; created a YouTube channel with video views up to 400k per video

Local Hero, a short film- Planned production process, logistics and schedule with Director/Producer- Created & managed scheduling and budget- Supervised daily activities, crew, talent, location scouting and logistics for the whole productionRecognition:- North Carolina Film Festival Award: Founder’s Award in Action/Adventure Short Category- West Chester Film Festival, Pennsylvania (Official Selection)- SNOB Festival, New Hampshire (Official Selection)- Seattle True Independent Film Festival (Official Selection)- Indie Spirit Film Festival in Colorado (Official Selection)- 12th Annual Crossroads Film Festival, Mississippi (Official Selction)

Washington, Dc, Us

• Cataloged video tapes, assisted on video research requests for news segments and solely worked on special video research project on 50 US states, cities and military footage

London, England, Gb

• Created proposals to various trade partners, organized and executed multiple promotional events; assisted in prize fulfillment

Digital Marketing For Hospitality Executives Certificate

Professional Certificate In Digital Media Management

Bachelor Of Arts (B.A.) - Mass Communication, Broadcast Journalism Major