My responsibilities today include:Marketing Strategy and Execution (offline and online) TV, Radio, Print, sponsorship as well as websites, web development, digital marketing - interactive media, SEO, Online customer acquisition, E-mail, Loyalty Program, Social Media, Mobile Marketing strategy and execution.  IT Management - Infrastructure, Telecommunications, Call Center, Desktop, Security Systems, Application Development - if it has electricity I'm accountable for it. Our goal is to provide the best experience to our customers and employees at every touch point. We strive to provide an unparalleled amount of information to our customers so they can solve their automotive needs quickly, easily and cost-effectively. We are proud to also be a world class recycler - The Pull-A-Part difference begins with our innovative de-pollution process: before any vehicle is placed on the display lot, each one is exactingly ‘scrubbed’ to remove potentially hazardous materials. A typical shredded car can send 18-20 percent of its weight as waste to a landfill. By contrast, the unique Pull-A-Part operating system reduces the amount of waste from scrapped cars by 21 percent as compared to typical vehicle shredding practices.  I am very proud of our families commitment to our customers, community, employees and environment.

After 17 years it is time for a bit of a break. I will be hard at work focused on not working. I look forward to grabbing coffee, lunches and drinks when in Atlanta, NYC, DC and EU. I will be on a walkabout for a while so I will be in touch. My main focus is on not thinking about brand story telling, digital marketing, social media, video, eCommerce, email marketing, branding or strategy for a change.Previously, I Started the company Definition 6 in 1997 as an Atlanta based Internet Consulting and Web Design Firm and continue to serve as its Founder and CEO of Definition 6; In our first 10 years we helped create over $10 Billion in Revenues for our clients such as Beazer Homes, Coca-Cola, Georgia Pacific, Extended Stay Hotels, La Quinta Inn and Suites, VeriFone, Gables, Pull-A-Part and Novartis. I successfully raised 15 million dollars in Private Equity from Atlanta based navigation Capital partners in 2009 and led the acquisition of Creative Bubble a Post Production, Motion Design and Audio Engineering company in downtown Manhattan doubling the agency in size and establishing a national Practice. Definition 6 became the first Unified Marketing Agency in 2010 and from 2010-2012 doubled the agency again; My team produced the "Coca-Cola Happiness Machine" earning the agency its first Clio, National Gold ADDY, and Small Agency Campaign of the Year from Ad Age. During the same two year period the agency won 3 Emmy's, was selected as Viral Video Agency of the Year 2011 by OMMA, Best in Show Internet advertising Competition and was honored with a Top 10 Social Media Campaign for our work with HBO's True Blood Season 4. At the end of 2012, I again doubled the agency's size and took Definition 6 global with the successful merger of Synaptic Digital, a Smart Video Solution company and TheNewsmarket.com the world's largest journalist community. "Our ability to help brands distribute their story globally is unparalleled in earned media."

My focus is on helping our clients growth their revenue. Since 1997, I've helped our customers create over $10 billion dollars in online success. I focus on using social media, digital advertising, mobile applications,search engine marketing and search engine optimization as well as content marketing to enhance revenue streams across the internet marketing landscape. Our Unified Marketing Agency takes a storytelling approach with the use of video and combines proven strategies to enhance a brand's relevance to its customers. We are headquarter in Atlanta with offices in New York and London.

Definition 6 is a global Unified Marketing Agency and additionally operates TheNewsmarket.com the world's largest journalist community with offices in London, Mumbai, Shanghai, Los Angeles, San Francisco, and DC. With over 225 employees in 3 contents, Definition 6's clients include General Motors, Coca-Cola, La Quinta Inn and Suites, Rolls Royce, HBO, Procter and Gamble, Nickelodeon, Mitsubishi, Bentley Motors, Siemens, Herschend Family Entertainment, Barnes and Noble, PBS, Lexis-Nexis, NATO, USA Networks and The U.S. State Department. Definition 6's Unified Marketing Solutions include Strategy, Branding, Creative Services, Software Engineering, Video Production, Post Production, Audio Engineering, Motion Design, Satellite and Radio Media Tours, Influencer Communications, Paid-Earned-Owned Media Services, Social Media, Mobile Solutions and Managed Services.

I was a classic consumer products, travel and tourism and QSR brand marketer. Dealt heavily with store level data, travel trends, packaging design, promotions (lots of coupon redemption data!) and in-store behavior analysis.