Leveraged professional experience working for leading fortune 500 companies into creating impactful evidence based campaigns for socially focused agencies and nonprofits.● Collaborated closely with clients to understand brand vision and objectives, translating them into visually captivating concepts and campaigns that result in increase in brand awareness and customer engagement.● Led design and execution of all key branded assets including original logos, websites, collateral assets, social, original photography, apparel, packaging, E-commerce, and online gaming.● Oversaw entire design processes from concept development to final execution, ensuring adherence to project timelines and budgets.

Founding member of IBM’s in house agency and award winning design language. Spearheaded the creative direction for successful global advertising campaigns, contributing to an overall 6 percent increase in brand awareness and 12% increase in sales.● Led a multidisciplinary creative team of motion graphics artists and animators in developing innovative and impactful marketing campaigns, branding initiatives, and design projects.● Provided creative direction, guidance, and feedback throughout the project lifecycle to ensure the highest level of quality and consistency in design deliverables.● Oversaw the development of brand identities, including logo design, typography, color palettes, and visual guidelines, to maintain brand consistency across over 17 global markets including Canada, Latin America, Europe, AMEA.● Managed budgets, timelines, and resources effectively to meet project deadlines and deliver within client expectations.● Created and led new mentorship program and fostered a collaborative and creative work environment, promoting idea sharing, professional growth, and continuous improvement among the creative team

Lead animator and motion graphics designer for IBM’s Internal marketing department. ● Conceptualized and executed high-quality motion graphics and animation projects, including commercials, promotional videos, and digital content.● Collaborated closely with clients and stakeholders to understand their goals, objectives, and brand vision, ensuring the delivery of creative solutions that align with their strategic objectives.● Designed custom content around strategic brand messaging including benefits, differentiators, outcomes, product insights, human stories, client and partnerships.● Built company’s first slate of repeatable programs and new branded processes● Produced and animated an immersive 3D interactive experience for IBM’s autonomous ship, The Mayflower with live events in London and New York.

● Managed teams of up to 10 designers, animators, editors, cinematographers and animators to develop innovative marketing materials and interactive content for global brands.● Oversaw the artistic direction and design process for 55 major projects, including print and digital media, ensuring the delivery of visually stunning and engaging content.● Collaborated with cross-functional teams, including account managers, developers, and project managers, to ensure seamless execution of projects from inception to completion.● Managed multiple projects simultaneously, prioritizing tasks and resources to meet deadlines and exceed client expectations.

Acting Art Director and primary decision-maker for standardizing UI design and frontend development best practices across the entire company.● Developed visually striking motion graphics and animations for television shows, films, and online platforms.● Led a team of designers, providing guidance and feedback to ensure consistent quality and adherence to brand guidelines.