As a Business Advisor, I help businesses make smarter decisions to improve bottom line results by offering a full range of solutions to succeed in their business endeavors. Several services are offered by Coach House Consulting (CHC) to help businesses make better decisions. I am open to short or long term E-Commerce, Marketing, Planning, or Inventory Management consulting projects that may turn into a permanent leadership role.I completed initiatives and projects in the Grocery, Consumer Products, Home Decor and Healthcare industries.Established an e-commerce strategy for a Grocer:o Defined e-commerce requirements and built P&L models by partnering with leadership teamo Reviewed, selected, and implemented e-commerce platform, fulfillment, and delivery serviceso Identified e-commerce process improvements, and defined e-commerce organization Completed implementation of e-commerce parts business for a Medical Device Manufacturer:o Developed process and procedures for logging system issues with prioritization rankingso Re-executed 385 test cases and updated the functionality roadmapo Built a Quality Assurance Transaction Guide to assure system readinesso Established a Discontinued and Removal Part process for the businessPartnered in a start-up Home Décor Retailer:o Engineered a Strategic Plan which incorporated tactics and key performance indicatorso Defined the RFP for Omni-Channel Systems, including POS, Enterprise, and e-Commerceo Designed a Margin Master concept for SKU setup, product life cycle model, replenishment, and space planningBusiness Advisor for a Health & Wellness start-up business:o Coached the owners to establish vision and mission statements, and business plano Conducted market area research, reviewed competitors, and compared and selected a website platform with the appropriate functionalityo Developed and tested an initial Shopify website, provided training, built an ePlaybook, content matrix, and content asset guidelines

Responsible for helping launch a joint venture between two Fortune 500 companies including the overall customer experience. The project focused on Customer Education, In-Store Merchandising and Performance Monitoring with the following objectives: • Improve customer satisfaction and loyalty • Promote advocacy and referrals • Develop a competitive edge that builds strong customer relationshipsOVERVIEWA joint venture launched in 2022, Ditto is a digital projection system to make patterns paperless, customizable and adaptable to body measurements. The ecosystem includes hardware, digital pattern content accessed via a website, and an app installed on a connected mobile device.CHC supported Ditto in three critical areas: 1) Education: Initiated introduction events, a hands-on class, in-store demos, and a retail chain education event. 2) In-Store Experience: Led design and development of mobile demo units and correlating graphic end caps. Collaborated with creative and marketing teams to produce in-store signage. Established in-store audio announcements and commercials. 3) Performance Analysis: Analyzed dealership product penetration and developed regional goals to increase market penetration. Developed a five sales channel promotional matrix to monitor the impact of marketing initiatives on actual sales vs. forecasts.

Developed by Coach House Consulting, the Northeast Ohio Pantry (NEO Pantry) is a platform that provides awareness of and access to pantry goods produced in Northeast Ohio. The mission of NEO Pantry is to offer online shoppers locally produced, quality, authentic, shelf-stable items for their pantry and provide the local family suppliers of those goods an additional sales channel and support for their business endeavors.Products Initial product selection for NEO Pantry is breakfast related, including baking mixes, honey, maple syrup, jams, and coffee. Because of packing and shipping costs in comparison to the cost of individual products, the decision was made to offer pre-packaged assortments. Website & Marketing FocusAt start up the focus of the Website and Marketing was introduction of the NEO Pantry concept, information about the local suppliers, and the products provided. After a few weeks, inspirational material was added including Blogs, Videos, and Recipes, all relative to the products provided, and the Website and Marketing focus evolved to inspire utilizing breakfast products for non-breakfast purposes.Process DevelopmentDevelopment of a process to follow for on-going Website and Marketing updates has progressed. The process includes theme planning, content creation, definition and execution of website updates and eMarketing updates.

The mission of the Butcher Marketplace concept, developed by Coach House Consulting, is to support the butchers that keep our region’s farms in business by enhancing awareness of and access to local, high-quality meats while providing students the tools they need to gain employment. Butcher ProgramThe goal of the Butcher Program is to provide local Butchers a better online customer experience supported by digital marketing. The program will improve the butchers' online business, increase their average transactions and brand awareness, and enhance their eMarketing strategies. Coach House Consulting reached out to twelve Butchers to discuss the Butcher Marketplace concept, visited and presented proposals to seven. A Butcher who engaged with the program worked with one Intern to support content development on their website. The game changing Intern project was the development of a welcome page with copy, images and videos.Intern ProgramThe goal of the Intern Program is to provide interns with opportunities to develop the skills necessary for future career endeavors, and possibly securing intern positions with the butchers. In the program, the interns will build their portfolios, gain experience in a real-life work setting and receive growth coaching, both personal and professional. Coach House Consulting partnered with Hiram and developed an Intern Coaching Plan consisting of the following:• Resume Building• LinkedIn Page Development• Writing Situation / Action / Result Stories• Internship Position Planning• Interview Preparation• Networking• Requesting Letters of RecommendationTen Hiram Interns received Coaching Plans, six entered the Hiram’s Career Services, and four were placed into Internships.

Responsible for the P&L of the E-Commerce division; duties include strategic business planning, sourcing, procurement, site and content management, customer service. Also responsible for the development and implementation of online marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling; duties include design of campaigns using email, websites, and marketing collateral and the development of return-on-investment goals, testing plans, and segmentation strategies. Reporting to the CEO/President, managing 14 direct reports and 2 third-party marketing partners. eCommerce• Reduced unsuccessful search by 45%. • Implemented product reviews, increasing conversion of reviewed products by 5.7 times.• Developed and launched two e-catalogs.• Improved the SEO and SEM process, resulting in a conversion rate 3 times greater than the site average, AOV 28% higher than the site average and ROAS at a 12:1 ratio.eMarketing• Developed and Implemented 8-week mobile marketing plan that resulted in 80K new SMS subscribers, and 94K app downloads.• Achieved an increase of over 800k email addresses to the total list by developing a grassroots email address acquisition campaign with register sign-up and in-store contests.Social Media• Launched communities on Facebook, Twitter, Pinterest, Tumblr, Instagram, YouTube and Google+ over the course of 2 years, gaining 850K connections. Traffic driven to the eCommerce site from social media averages a 78% higher conversion rate than site average.• Created and launched Pinterest profile; profile; reached community goal through interactive Pinning Parlor promotion hosted on MyKirklands.com; 4,400 net new email addresses; not over 21K Followers.Marketing• Implemented public relations and media support for over 20 new store Grand Opening events, resulting in a 7% lift in traffic and over 9.4M media impressions.

Responsible for the planning, allocation and marketing of merchandise. Key duties include merchandise planning, assortment planning, item planning, allocation, marketing, and reporting of 2400 articles. Reporting to the CEO/President, managing 7 direct reports, and a staff of 16 managers and analysts.• Built the Planning and Allocation Organization, establishing a Merchandise & Item Planning System Training. • Achieved an 8.6% increase in Sales and 15.4% increase in Gross Margin Dollars by developing and implementing a Business Planning Process to establish spring season Merchandise Strategies. • Increased GMROI by 23% and reduced year-end inventory by 12% with improvements to the Open-to-Buy process and the implementation of Merchandise Reporting. • Introduced a Website Strategy to improve the functionality of the Store Locator, About Us, FAQ, Product Photos, Reporting, and Email Sign Up.

Responsible for the procurement and inventory management of basic and fashion merchandise. Key duties included replenishment, forecasting, allocation, new store procurement, and vendor management for 46,000 basic and 62,000 fashion merchandise articles. Reported to the EVP of Merchandising, Marketing & Supply Chain, managed 6 direct reports, and a staff of 62 analysts and managers.• Improved Basic in-stocks from 76% to 97% by developing presentation and trend replenishment parameters.• Increased DC service levels from 68% to 87% by developing velocity code parameters for Basic articles.• Improved promotional forecasts from 83% to 91% by the development of pre- and post-market event analysis.• Built a vendor management organization to focus on vendor forecasting, business meetings, and improve overall supply chain collaboration through the development of a vendor portal.

P&L responsibility for the division. Key duties included strategic business planning, sourcing, procurement, store presentation, and marketing. Reported to the EVP of Merchandising, Marketing & Supply Chain, managed 6 direct reports, and a team of 128 buyers, managers, and analysts.Sales performance was improved through product development processes and GM dollars increased through promotional strategies, cost improvements, and expanded fabric imports.

P&L responsibility for this sewing and accessories division. Key duties included strategic business planning, sourcing, procurement, store presentation, and marketing. Reported to the EVP of Merchandising, Marketing & Supply Chain, managed 6 direct reports, and a team of 16 assistant buyers and analysts.

Reporting to the EVP of Merchandising, Marketing & Supply Chain, responsible for the definition of requirements, system development, testing, procedures, training, and implementation of the enterprise wide PRJ Retail Information System (RIS) that provided infrastructure and created a competitive advantage through the use of information systems.