Define brand vision while evolving and pushing the brand aesthetic and voice. Oversight of creative marketing, branding, digital, photography, video, social media and public relations communications from strategy development through final creative expression.Provide leadership to the team in developing on-brand campaigns that are relevant and exciting, utilize storytelling, inspiring sharing, increasing brand engagement and driving conversion across all channels.

Led all creative development and execution for the Catherines multi-platform brand including seasonal marketing strategies and campaigns, catalog and direct mail, store signage, E-commerce site and all digital marketing, social media content and logo development.• Create compelling creative seasonal marketing strategies, collaborating with marketing partners to develop seasonal initiatives that drive brand relevancy and support business objectives.• Partner with VP of Marketing on concepts and best ways to visualize seasonal campaigns.• Collaborate with Marketing and Merchandising departments to create cohesive strong marketing campaigns for all customer facing materials - direct mail, store presentation, E-commerce and digital platforms.• Oversee and design layouts for catalogs, in-store and all digital marketing collateral. Responsible for delivery of creative assets for cross channels.• Concept and art direct all photo shoots including supervision of E-commerce photography.• Manage talent for photo shoots; research photographers, hair & make-up artists, stylists, and models.• Concept, art direct and edit video production.• Approve all post production of marketing materials.• Manage team of designers throughout all stages of concept execution and day-to-day revisions.• Create editorial content for social media channels including Instagram, Facebook and Pinterest.

Responsible for designing comprehensive product launch marketing campaigns, window and in-store signage, direct mail, photo art direction, annual reports, print media advertising, branding, corporate identity and packaging design. • Designed creative marketing concepts and executed them from concept to completion.• Collaborated with Creative Director to develop seasonal creative strategies and campaigns.• Art directed all photo shoots.• Acted as liaison between marketing department and outside vendors.

Designed Trade Show booth graphics, corporate identity, seasonal Sales Guide Kits, convention brochures and invitation design. • Complete design and concept execution of the 2004 “Coca Cola/McDonald’s World Wide Exhibit” Trade show. Designed eight product specific target audience walls and two promotional walls.• Complete management of project from preliminary to final output. Work with vendors on print estimates, paper and proof approval.

Responsible for concepting and designing fashion-forward marketing collateral including, catalogs, direct mail, postcards, on-product packaging and in-store signage. • Conceptualize and design all creative assets from layout through final approval.• Collaborated with Creative Director to ensure all collateral was brand appropriate.• Created and executed design for URG’s 2004 Annual Report.