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Mariana Lambarri Email & Phone Number

Customer Marketing and Catman Head at Edgewell Personal Care
Location: Naucalpan De Juárez, México, Mexico 9 work roles 3 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
Customer Marketing and Catman Head
Location
Naucalpan De Juárez, México, Mexico
Company size

Who is Mariana Lambarri? Overview

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Quick answer

Mariana Lambarri is listed as Customer Marketing and Catman Head at Edgewell Personal Care, a company with 3213 employees, based in Naucalpan De Juárez, México, Mexico. AeroLeads shows a matched LinkedIn profile for Mariana Lambarri.

Mariana Lambarri previously worked as North LATAM Customer Marketing & Catman Head at Edgewell Personal Care and Customer Marketing Head HORECAS at Bacardi. Mariana Lambarri holds Bachelor'S Degree from Universidad Anáhuac.

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Edgewell Personal Care

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Profile bio

About Mariana Lambarri

Soy una profesional senior con más de 15 años de trayectoria en empresas multinacionales de productos de consumo masivo, donde he desarrollado estrategias de Marketing, Trade Marketing y Comercial para diferentes canales, basadas en insights y tendencias de los clientes. Mi misión es contribuir a alcanzar los objetivos de la organización, mejorar la participación de mercado y el desempeño de ventas.

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Mariana Lambarri's current company

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Edgewell Personal Care
Edgewell Personal Care
Customer Marketing and Catman Head
Naucalpan, Méx., MX
Website
Employees
3213
AeroLeads page
9 roles

Mariana Lambarri work experience

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North Latam Customer Marketing & Catman Head

Current

Ciudad De México, México

Feb 2024 - Present

Customer Marketing Head Horecas

México, México

Lead the development and ensure the correct execution of the BTL plans for the different categories in which the Bacardi portfolio participates aligned with brand strategy, in order to achieve Sell Out and Market Share target. Develop and launch of a new Loyalty program platform to generate more engagement with customer´s sales force, as well as definition.

Jun 2023 - Dec 2023

Customer Marketing Head Traditional Trade

Development trade programs per brand and sub-channel for the whole Bacardi portfolio to ensure Sell Out and Market Share objectives. P&L keeper as main responsible of A&P mangement and tracking trade investment, as well as M&E pre-post evaluation. Co-Lead the commercial planning process with Sales (IBP). Analyze market conditions and made recommendations.

May 2021 - May 2023

Marketing Manager

Ciudad De México, México

Leadership, guidance and management of Marketing, Sales & Customer Service team for the Americas in an entertainment group with worldwide lead brands as National Geographic and Chuck E Cheese.In charge of developing a Marketing plan to launch the 1st family entertainment center of National Geographic in the American Continent as well as responsible for.

May 2016 - May 2020

Trade Marketing Manager- Modern Trade & Traditional Trade

Ciudad De México Y Alrededores, México

Responsible of the development of Squirt & Canada Dry plans, which represented 15% of the total company's sales volume for the the different sales channels. Lead the National Canada Dry relaunching plan. Develop strategic plans that boosted the brand’s consumption in the country. Budget management. Trade-pack development & execution. Sales incentives.

Oct 2011 - Oct 2015

Trade Marketing Executive- Modern Trade & Traditional Trade

Ciudad De México Y Alrededores, México

Lead the coordination and ensure the correct execution of Squirt and Canada Dry commercial plans per channel. Design and implement action plans through analyze the brand performance, AC Nielsen and Bottler data and ensure the correct execution of new product launches.

Oct 2010 - Oct 2011

Sales Executive- Modern Trade

Ciudad De México Y Alrededores, México

Responsible for achieving the supermarkets sales objective of the southern part of Mexico City, lead the implementation of In & Out products and seasonal display, as well as develop strategies to increase consumption occasions.

Mar 2010 - Oct 2010

Category Management Coordinator - Modern Trade

Distrito Federal, México

In charge of developing strategies to increase the profitability of the category based on data, insights and customer trends, develop exit strategies for unsuccessful products, ensuring to maintain the current captainships.

Jan 2007 - Mar 2010
Team & coworkers

Colleagues at Edgewell Personal Care

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3 education records

Mariana Lambarri education

FAQ

Frequently asked questions about Mariana Lambarri

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What company does Mariana Lambarri work for?

Mariana Lambarri works for Edgewell Personal Care.

What is Mariana Lambarri's role at Edgewell Personal Care?

Mariana Lambarri is listed as Customer Marketing and Catman Head at Edgewell Personal Care.

Where is Mariana Lambarri based?

Mariana Lambarri is based in Naucalpan De Juárez, México, Mexico while working with Edgewell Personal Care.

What companies has Mariana Lambarri worked for?

Mariana Lambarri has worked for Edgewell Personal Care, Bacardi, Bright Light Entertainment, Grupo Peñafiel, and Mars.

Who are Mariana Lambarri's colleagues at Edgewell Personal Care?

Mariana Lambarri's colleagues at Edgewell Personal Care include Natasha Varley, Barbara Fitzgerald, Emilia Ramírez Abraham, Ludmila Shkolnik, and Kay Li.

How can I contact Mariana Lambarri?

You can use AeroLeads to view verified contact signals for Mariana Lambarri at Edgewell Personal Care, including work email, phone, and LinkedIn data when available.

What schools did Mariana Lambarri attend?

Mariana Lambarri holds Bachelor'S Degree from Universidad Anáhuac.

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