Mariana Lambarri Email & Phone Number

Naucalpan, Méx., Mx

Ciudad De México, México

México, México

Lead the development and ensure the correct execution of the BTL plans for the different categories in which the Bacardi portfolio participates aligned with brand strategy, in order to achieve Sell Out and Market Share target. Develop and launch of a new Loyalty program platform to generate more engagement with customer´s sales force, as well as definition and management of Bonuses. Global and Local budget management. Lead Building Blocks construction. Responsible for the Brand Ambassadors team.

Development trade programs per brand and sub-channel for the whole Bacardi portfolio to ensure Sell Out and Market Share objectives. P&L keeper as main responsible of A&P mangement and tracking trade investment, as well as M&E pre-post evaluation. Co-Lead the commercial planning process with Sales (IBP). Analyze market conditions and made recommendations to develop trade promotion plans. Gap closing plans as required. Met business needs through cross-collaboration with various departments to achieve business goals. Customer Expos (execution and strategy development to achieve Sell Out targets). Loyalty Programs development. Co-lead global shopper studies.

Ciudad De México, México

Leadership, guidance and management of Marketing, Sales & Customer Service team for the Americas in an entertainment group with worldwide lead brands as National Geographic and Chuck E Cheese.In charge of developing a Marketing plan to launch the 1st family entertainment center of National Geographic in the American Continent as well as responsible for brand management and communication expansion plan for Chuck E Cheese in Mexico. Define Digital Platform and Pricing strategy. Develop On & OFF promotions to achieve business goals. Creation of strategic alliances. Coordinate PR events with media and influencers. Budget and P&L management.

Ciudad De México Y Alrededores, México

Responsible of the development of Squirt & Canada Dry plans, which represented 15% of the total company's sales volume for the the different sales channels. Lead the National Canada Dry relaunching plan. Develop strategic plans that boosted the brand’s consumption in the country. Budget management. Trade-pack development & execution. Sales incentives development. Lead quarter Business Reviews.

Ciudad De México Y Alrededores, México

Lead the coordination and ensure the correct execution of Squirt and Canada Dry commercial plans per channel. Design and implement action plans through analyze the brand performance, AC Nielsen and Bottler data and ensure the correct execution of new product launches.

Ciudad De México Y Alrededores, México

Responsible for achieving the supermarkets sales objective of the southern part of Mexico City, lead the implementation of In & Out products and seasonal display, as well as develop strategies to increase consumption occasions.

Distrito Federal, México

In charge of developing strategies to increase the profitability of the category based on data, insights and customer trends, develop exit strategies for unsuccessful products, ensuring to maintain the current captainships.

Bachelor'S Degree

Diploma

Diplomado En Negocios