Michelle Langston Email and Phone Number

Managed all aspects of brand identity, brand voice and brand story during agency launch. Created framework and design of company website, and managed launch of social channels. Management of two departments with 16 employees and 5 direct reports in 4 markets.• Create integrated marketing strategies, focusing on experiential and out-of-home advertising, combined with cohesive digital, PR and social strategies that amplify activations outside of the event footprint• Develop and maintain client relationships• Oversight and development of brand voice, brand story and brand assets• Oversight of social media channels• Manage RFP process, including creation, development and presentation of business proposals• Collaborate with internal stakeholder divisions, including: research, consumer insights, media, public relations, social, digital, creative and consumer insights• Report financials to managing partners, provide revenue projections and manage departmental and assigned G&A budget segments• Develop and manage team objectives and processes to increase productivity, drive creativity and innovation, and continuously improve the quality of work• Mentor and coach team through internal transitions, create employee development plans and conduct regular performance check-ins and reviewsExpertise includes: Branding and Identity, Brand Strategy, Brand and Corporate Story Planning and Development, New Business Development, Presentation Development and Design, Wordpress Design, Integrated Marketing, Influencer Marketing, Social Media Marketing, E-mail Marketing, Market Research, Team Leadership, Training and Development, Experiential Marketing, Public Relations.

• Collaborated with Managing Partner to design, position, promote, grow and manage direction of emerging department• Managed external relations with partners and vendors• Collaborated with internal stakeholder divisions, including: research, consumer insights, media, public relations, social, digital, creative and consumer insights• Developed integrated experiential marketing strategies to ensure maximum visibility, media coverage, sales, consumer interest, buzz, and brand affinity• Created internal and external business partnerships with goal of being more than just a set of helping hands, but a trusted partner and adviser• Managed client relationships and client approvals• Created and managed budgets• Developed and presented new business pitches• Conducted post-campaign reporting, including proof of performance, valuation and KPI analysis• Communicated a consistent vision of company and team objectives with team and partners

• Launched and managed Moroch Entertainment’s social media channels• Developed and implemented client social marketing campaigns, including: influencer engagement, content creation, content calendars, contest creation and activation, community management, live event posting, etc. for motion picture clients and brands, including: Walt Disney Pictures, Universal Pictures, Fox Searchlight, Lionsgate, Movie Tavern, Dollar Tree, Midas, etc. • Ensured agency channels and client campaigns reflected and aligned with brand voice, values and goals• Conducted detailed regular and annual client and agency analysis and reporting, to measure goals and objectives and establish ROI• Scheduled, tracked, analyzed and optimized social content through third-party platforms • Created yearly campaign strategy, tactics and best practices, with focus on brand story, community engagement, growth goals and measurable objectives • Created target mailing list, including website and mobile sign-up, and MailChimp and Formidable integration, with total opt-ins of 25,000+ in one year and 60.7% open rate • Created extensive MailChimp automations and 50+ internal templates; created targeted segmentations by markets, demographics and community behaviors; created and sent 1,000+ e-mail campaigns

• Recruited, hired, trained and developed team of 8 film publicist professionals, and numerous contract labor representatives• Designed, launched and managed integrated marketing campaigns in multiple markets for major and independent motion picture studios, television networks, national theater chains and brands, including: Walt Disney Pictures, Sony Pictures, 20th Century Fox, Fox Searchlight, Focus Features, Turner Broadcasting, TNT, Sundance Channel, IMAX, Rave Motion Picture Theaters, AMC Theaters, etc. • Pitched regional media partners for promotional campaigns and managed all promotional elements, including: copy points and positioning statements, contest development, creative material design and production, event coordination and management• Negotiated and earned added media value per film, with average media value increase per year of 29%• Developed and managed grassroots promotions and events • Pitched and developed strong relationships with local and regional media, including radio, TV, print and online• Authored media alerts and press releases• Coordinated and managed publicity stunts and high profile events, such as celebrity personal appearance tours, junkets, world premieres, red carpet events, celebrity Q&A sessions, and live social media feed celebrity events• Leveraged national media buys to maximize client expenditure and exposure• Conducted post-campaign reporting, including proof of performance, valuation and KPI analysis