SOLVE(D) is IPG Health’s data-driven marketing, analytics & media offering, enabling personalised and highly targeted healthcare communications which can be tracked and evaluated in real-time. We believe this is the future for healthcare communications.Our goal is to enable clients to evolve from multichannel approaches which can inundate doctors and other healthcare audiences with content, to a precision omnichannel approach in which every customer touchpoint is meaningful for the individual and connected to all other interactions with the brand.In this role I lead SOLVE(D) across EMEA and APAC, am a member of the global executive committee for SOLVE(D) as well as the IPG Health European leadership group.

A transfer within InterPublic to lead planning & strategy across Europe for FCB Health.FCB Health Europe has the broadest footprint in the region with teams based in UK, Germany, Spain, Italy, France, Turkey, Serbia, Denmark, Netherlands & Switzerland and sister network agencies providing even greater reachAs part of IPG Health we are the biggest global player in healthcare communications with a team of over 5000 enjoying year on year double-digit growth. In 2021 FCB Health again won the coveted health agency network of the year award at the Cannes Lions festival of creativity.As part of the European executive committee I’m responsible for delivering excellence in our strategy and planning offering for clients across the region.

During my two years at McCANN we built the strongest multidisciplinary strategy team in healthcare communications serving clients across Rx, consumer, pharmacy and OTC with dedicated specialists in brand strategy, engagement, scientific strategy, pharmacy strategy and behavioural science.McCANN Health is a global team of 2,000 marketing communications specialists and Cannes Lions Health agency network of the year 2016 and 2017. As part of McCANN Worldgroup, McCANN Health is an Interpublic agency.

I worked with the board and holding company Creston plc to navigate the merger of DJM Digital with PAN Advertising leading development of a proposition for the combined agency. DJMPAN focuses on creating multichannel strategies with a particular strength in digital production. Through the merger period we achieved 100% client retention whilst closing £0.5M in new business wins all without a single redundancy.

Headed up the ethical business unit with responsibility for all Langland's Pharmaceutical clients. During the first 12 months at Langland I led our business unit through pitches securing £1.0M in new business for the agency.One of the best performing independent agencies in the UK, Langland won Cannes Lions Health agency of the year in 2014 and 2015, it was then acquired by Publicis.

An InterPublic healthcare communications agency with offices in New York, London & Zurich as well as affiliates across Europe.I fulfilled all aspects of the planning and strategy function across London and Zurich, frequently partnering with the US office. Participated in and led pitches at agency and holding company level including InterPublic's win of the global Takeda account.

Healthcare management consultancy providing strategic support to start-up and established health organisations in the private, public and third sectors.Particular focus on brand development, digital and customer service delivery.

Consulted to the global leadership team supporting the EU5 country GMs and management teams with the European launch of PecFent. Whilst subsequently successful in Europe the US business was unable to gain a foothold which led ultimately to the acquisition of Archimedes by ProStrakan.

Symprove is the first probiotic to demonstrate a meaningful clinical effect for people with IBS, IBD, diverticulitis and other related conditions under placebo controlled clinical study conditions.I worked with the owner, first convincing him not to prematurely divest the technology, then together we established a fully functioning, compliant and exciting consumer healthcare business. All on a shoestring budget. Turnover is now into double digit millions achieved almost wholly though the online sales and social media strategy established at launch.In July 2020 Symprove agreed a deal with the private equity house BD Capital to propel the next chapter of growth and expansion into other markets.

The Virgin group of companies first venture into 'hard' healthcare. I was the second hire and involved in all aspects of the commercialisation of this ground-breaking healthcare business, as well as working closely with the Virgin Management brand team and Excalibur fund managers.In 2014 the first VHB stem cell unit was transplanted, saving the life of its recipient. The business continues to thrive in its new home in Qatar.www.virginhealthbank.com

I headed up the marketing department for this family owned specialist dermatology business. Major promoted brands are Oilatum & Duac which has become the most successful acne brand in the UK. Stiefel was bought by GSK in 2009 for $3.6 billion but has retained the Stiefel brand name.

Worked across UK affiliate and Basel. Held senior brand positions in Gastroenterology, CNS and new product planning.

First role after graduating was hospital sales representative, followed by brand manager, senior brand manager and regional sales manager. Warner Lambert merged with Pfizer in 2000 on the back of the record breaking Lipitor.