Lisa Romano Email & Phone Number

Marketing consulting firm specializing in branding, positioning, customer acquisition and retention, and communications. (www.mlisaromano.com/clients.html)Primary Clients 2014 - Present: - Hello Network: interim CMO (2015 - Present) CMO for a Google funded social network. Launched the network in Brazil and India. Grew the user base to over 1M members, built marketing infrastructure for acquisition, retention, PR and community. Advise founders on business strategy, support funding efforts, and product development. Additional: Razorsight (Enterprise Cloud Predictive Analytics), Digital Nexus (Digital Agency), Telepathy (Wearables), SEED (IoT)Primary Clients 2008-2012: Primadesk (SMB SaaS), Tango(mobile messaging), Lavante (Finance SaaS), Dyyno(video streaming), Zediva(video streaming), Splashtop(remote desktop)Primary Clients 2004-2006: SixApart (acquired by SAY Media), AppStream (acquired by Symantec), U3 (acquired by Microsoft), MailFrontier (acquired by SonicWALL), AlphaSmart (acquired by Renaissance Learning)Primary Clients 1997-1999: Palm, Netscape, E*Trade, PayPal, Sun Microsystems

Los Gatos, Ca

• Created the company brand, messaging and positioning for this retail mobile media start-up backed by 12 of the largest U.S. media companies, pioneering a new category in the $5B retail advertising market. • Built and managed marketing, customer acquisition, social media and PR organization. Grew website to 110M monthly unique visitors, one billion page views and over two million mobile users.• Reduced paid acquisition costs by 60%, cost of installs by 25% and increased engagement by 75%. Launched flagship Find&Save product on tablet, mobile and web and drove B2C acquisition campaigns through digital, social media and media partner channels. • Effectively positioned the start-up as a key player with our sales targets — Fortune 100 retailers through PR, thought leadership, blogging and broadcast with coverage in Forbes, Huffington Post, Time, Internet Retailer, Bloomberg TV, CNN, FOX and others. • Developed and managed B2B marketing network involving 450 media outlets. Established 100% contract compliance and marketing best practices. Grew consumer engagement by 32%.

• Revived and extended brand leadership position and accelerated member and revenue growth, increasing online page views by 17%, visitors by 48% and repeat visitors by 57% for this $30M social media company.• Grew membership by 20% to over 10 million members through social and community marketing.

• Built worldwide marketing, PR and analytics organization. Drove global marketing campaigns growing sales by 20% to meet $82M target.• Rebranded and repositioned company to create a distinct identity from the parent company (Borland) and focused on individual developer tools. Prepared the new division as a stand-alone entity for acquisition and launched to market, press and analysts. • Established scalable marketing system using Eloqua and Salesforce to transform the business for continual growth.

• Increased Global 2000 enterprise revenue from $4M to $11M in one year. • Grew consumer e-commerce business from $15M to $25M in one year, generating 65% of the company’s total revenue. Managed consumer unit to consistently outperform revenue goals.• Created global corporate and brand marketing strategy and tactical plans which accelerated enterprise sales growth, establishing Zone Labs as a leader in the enterprise security market and effectively positioning the company for acquisition by Check Point in 2004.

• Grew site traffic by over 55% and unique visitors to sites by 45% in less than a year, moving up 19 positions on Media Metrix’s list of Top 100 web sites• Directed corporate and brand marketing, customer acquisition, public relations, market research/analytics and business development for nation’s second-largest newspaper publisher’s digital media subsidiary. • Built a franchise that licensed KnightRidder Digital content and platform to independent newspapers and broadcasters. Negotiated strategic partnerships with Yahoo, Palm, and AT&T.

• Managed U.S. product, corporate and brand marketing, PR and direct marketing efforts. • In three months built a paid subscriber base of over 150,000 subscribers and revenues of over $4.5M, reaching company goals that led to a successful public offering. • Directed marketing and PR activities for company IPO.

- Knight-Ridder, 1996 – 1997 Senior Director, SMB/Consumer Market Development- Apple Inc., 1984 – 1996 Held a range of global and national marketing management positions of increasing responsibility ending as the WW Group Marketing Manager for Apple’s first online venture, eWorld, which set the foundation for www.apple.com (1984-1986: Regional Sales Trainer, 1986-1989: Marketing Manager, Business Systems, 1989-1992: Sr. Marketing Manager, Consultant Relations, 1992-1996:WW Group Marketing Manager, eWorld)

Education record

Mba

B.S.