Mary Louise Macdonald Email & Phone Number

Toronto, On, Ca

Toronto

Masterfile Corporation(One of the world's largest independent stock photo agencies, with 3 million images and over 20,000 clients worldwide)Cultivated relationships and provided quality account service and support to 400+ clients, including key accounts generating up to $100,000 per year in sales.Superior account service to such well-known companies as Scotia Bank and Rogers Media.Managed internal software/database of sizeable client list, keeping detailed client information, tracking progress, scheduling communication updates and monitoring estimates and budgets.Developed and executed contact strategy to optimize client communication and reinforce company brand, resulting in retention of existing client base, new customers and revenue increases.Strengthened client relationships by working within budgets, offering clear communication, reacting quickly to fast timelines, showing reliability and superior industry knowledge.Prepared pertinent documents for clients, such as contractual agreements and price estimates.Proactive communication via email, client meetings/presentations and trade shows culminated in continued "top of mind" awareness of the company and applicable services.Organized and managed all aspects of trade show events, including travel, scheduling of client meetings prior to and after show, and leading presentations.Tracked expiration dates on contracts, client contact timelines, status of accounts and visual research scheduling, resulting in organized and timely client contact, further reinforcing client partnership.Optimized web engine filters to research and meet client's needs for imagery in database of over 3 million images, for such clients as Ogilvy & Mather, DDB Chicago and Momentum.Selected to initiate and develop new copyright compliance measures, keeping abreast of copyright legislation, explaining legalities, preparing documents and resolving infringement cases to the satisfaction of management and the artist.

Toronto & Vancouver

Getty Images / The Image Bank (TIB)(Getty Images is the leading provider of digital media worldwide / Getty Images purchased TIB in 2000)Account Service to core base of clients, preparing price estimates and servicing the day-to-day requirements as they pertained to specific projects, such as print advertising campaigns, television shows, and corporate identity videos.Handpicked to manage and oversee all components of new Vancouver office of TIB. From organizing all aspects of the office space, hiring staff and relocating to act as office manager/account executive.Developed efficient workflow improvements to accommodate increased responsibilities in a small satellite office.Identified prospective new account opportunities through ongoing research into the west coast market, following up with proactive first-contact initiatives.Enhanced the public image and recognition of the company's name within the advertising community through new business development and aggressive networking.

Toronto

McOuat Partnerhsip / formerly Tactics Advertising(Strategic Branding / Advertising Agency)Acted as creative traffic coordinator, including scheduling of production and review of all print production material.Promoted to account executive managing client base with proactive and reactive timely response to all day-to-day client requirements.Compiled project information by attending and/or leading client presentations, status meetings, marketing meetings, conducting one-on-one client meetings and facilitating daily client/agency interaction.Successful organization of all project elements, including dealing with vendors, such as printers and photo agencies, negotiating estimates, communicating with other departments, facilitating approval processes, and supervision of installations and grand openings.Prepared all internal/external project documents, utilizing strong written communication skills - creative briefings, marketing plans, status reports, meeting agendas/reports and project estimates.Developed and maintained solid business relationships with vendors, gaining quality service for clients at the best pricing possible.Supervision of all production elements, including proofreading, review and managing client approval process, organization and maintenance of all dockets.