Matthew Lowe Email & Phone Number

Cincinnati, Oh

Cincinnati, Oh

Cincinnati, Oh

Subject matter expert for a newly formed role within the organization. Responsible for vision and implementation of robust Listening platform across multiple business lines. Emphasis on digital innovation and bringing the customer POV to life in a highly matrixed environment.

Ownership of marketing communications implementation and strategy. Integration of market efforts with primary and secondary customer research. Partnership with key strategic partners for new product and program launches in brick-and-mortal retail space as well as digital environments.· Major rebranding initiatives for KPF and integration with Kroger Co. master branding strategy· Management and curation of financial services portfolios (money management and insurance products)· Chief marketing liaison for innovations and new product development across multiple business lines· Development of existing grocery category to foster the introduction of related financial services product suites

Ownership of prepaid card products, from design and inception to execution and management inside the sales channel. Ownership of Insurance Services marketing responsibilities. Emphasis on the creation and development of creative assets and relationship management. · Complete relaunch of prepaid product portfolio· Creation of new-to-the-world prepaid product with loyalty component· Consistent and successful integration of diverse retail, banking, and processor production and development under aggressive timetables during periods of disruptive business climate· Design and development of creative assets including web, packaging, marketing collateral, etc.

Coordination, design, and implementation of world-class qualitative research consultation services. Initiative and responsibility for key deliverables and results for both internal and external clientele under extremely aggressive timelines for a discerning audience.· Steward of multi-million dollar annual client budgets · Prioritize execution of multiple(20+) projects simultaneously· Consistently provided creative problem solving and solution finding