Michaela Jones Email & Phone Number

United States

United States

- I translate marketing strategies into compelling masterpieces through content and visual design. BRANDING, COPYWRITING, CONTENT WRITING MARKETING AND PUBLIC RELATIONS: Industries (TN and FL): Retail, cannabis (bulk and retail), health & wellness, medical, insurance/finance, restaurant/brewery, fine jewelry, apparel ,hotel/resort, luxury living, and fine art. • Develop and implement an integrated strategic marketing and communications plan to advance brand identity… Show more - I translate marketing strategies into compelling masterpieces through content and visual design. BRANDING, COPYWRITING, CONTENT WRITING MARKETING AND PUBLIC RELATIONS: Industries (TN and FL): Retail, cannabis (bulk and retail), health & wellness, medical, insurance/finance, restaurant/brewery, fine jewelry, apparel ,hotel/resort, luxury living, and fine art. • Develop and implement an integrated strategic marketing and communications plan to advance brand identity and broaden awareness of each company's product, service, and outreach. • Serve as a spokesperson and lead ambassador with the media and community to promote and positively impact the brand.• Exercise judgement to prioritize media opportunities, advertising content and other promotional strategies to ensure publicity surrounding brand messaging, events, company milestones and customer involved outreach. • Write informative and effective search engine optimized copy for spec ads, website, blog and collateral. • Creative directing and leading a team of graphic designers, web developers, and photographers for editorial series, advertising campaigns and branding opportunities.PRODUCTION MANAGEMENT AND CREATIVE DIRECTION: • Organize workflow to meet specifications and deadlines• Cultivate relationships with production companies, ad agencies, talent agencies, talent, producers, shooters and editors. Help identify and recruit lifestyle or fashion branded talent for editorial/or advertising campaigns. • Scout production location, estimate costs, hire crew and manage budget. • Design and communicate creative board ensuring campaign goals are met. • Execute all facets of talent styling including fittings, production communication, schedule reminders and on set styling.• Experience working with celebrities for company ad campaigns. • Perform food styling services for ad campaigns, editorial placement, online marketing and menus. Show less

Columnist for Grandeur Magazine

Naples, Florida Area

Marketing and public relations execution in 2013/2014 and again in 2017/2018.PUBLIC RELATIONS SERVICE (2017/2018):• Thoughtfully counsel client on targeted consumer landscape and business goals.• Create media strategy for all campaign activations with a focus on media placement highlighting client's 50th anniversary.• Secure media placement highlighting jewelry collections in editorial layouts, featured articles of owner and special community editions.• Advise… Show more Marketing and public relations execution in 2013/2014 and again in 2017/2018.PUBLIC RELATIONS SERVICE (2017/2018):• Thoughtfully counsel client on targeted consumer landscape and business goals.• Create media strategy for all campaign activations with a focus on media placement highlighting client's 50th anniversary.• Secure media placement highlighting jewelry collections in editorial layouts, featured articles of owner and special community editions.• Advise client and select all media buying based within budget and campaign guidelines.• Partner with client's outreach partnerships to garnish media placement and provide organizations with written content related to client's custom design donation. • Develop and execute website written content and provide direction to creative web agency. Website to go live in June of 2018. Show less

Naples, Florida

Full service brand marketing, advertising and public relations firm based in Naples, Florida.Own and uphold each company’s brand standards and goals as a marketer, ambassador and spokesperson. • Manage all design, copywriting, production, and public relations.• Develop and implement an integrated strategic marketing and communications plan to advance brand identity and broaden awareness of each company's product, service, and outreach. • Manage development & execution of… Show more Full service brand marketing, advertising and public relations firm based in Naples, Florida.Own and uphold each company’s brand standards and goals as a marketer, ambassador and spokesperson. • Manage all design, copywriting, production, and public relations.• Develop and implement an integrated strategic marketing and communications plan to advance brand identity and broaden awareness of each company's product, service, and outreach. • Manage development & execution of website, brochures, articles, presentations, marketing e-marketing, radio/TV scripts and other collateral as needed• Development and work flow of client budget to include all needed elements of marketing and ROI analysis.• Determine optimal delivery format for various marketing messages and connect with relevant audiences.• Develop and manage creative team of freelance graphic designers, video/photographers, web developers…etc.• Create and manage social media presence from strategy to execution.• Drive the company’s media relations strategy, cultivating relationships with top-tier business and media outlets.Clients include: Opera Naples; DeBruyne Fine Art (Now DeBruyne's Private Reserve), The Village Shops at Venetian Bay; Orthopedic Center of Florida; Port Royal Jewelers; Kristoff Jewelers; Mark Loren Jewelers; Lux Boutique; Echo Aerials; AC Electrical; Laura Jacobs Bridal; The Holiday Life; Naples Global Advisor Show less

• Developed a network of mall marketing and regional media partners to secure monthly promotional placement and increase brand awareness in all 70 store markets.• Created a branded grass roots/ambassador program for all markets including key deliverables, website support, direct mail creative, promotional tie-ins, and rate of investment analysis. • Responsible as brand’s spokesperson for local media opportunities (30K + viewership).• Organized and managed script, styling, model hire… Show more • Developed a network of mall marketing and regional media partners to secure monthly promotional placement and increase brand awareness in all 70 store markets.• Created a branded grass roots/ambassador program for all markets including key deliverables, website support, direct mail creative, promotional tie-ins, and rate of investment analysis. • Responsible as brand’s spokesperson for local media opportunities (30K + viewership).• Organized and managed script, styling, model hire and talent preparation for national media opportunities: QVC, Movie and a Makeover, and Ten Years Younger (1 million + viewership)• Style direction during monthly catalog shoots to reinforce brand’s seasonal approach and customer image.• Managed strategic planning of all regional marketing, advertising, and event placement including cost and rate of investment. Show less

• Developed and maintained calendar of campaign events to ensure achievement of milestones and key deliverables on time and within budget. • Managed all national and regional initiatives including print and electronic editorials and cause marketing (1 million + readership).• Concept and execution of script, b-roll direction, and talent hire for U.S. media tour (140 million viewership)• Managed cross-functional brand promotions and seasonal marketing strategies with product… Show more • Developed and maintained calendar of campaign events to ensure achievement of milestones and key deliverables on time and within budget. • Managed all national and regional initiatives including print and electronic editorials and cause marketing (1 million + readership).• Concept and execution of script, b-roll direction, and talent hire for U.S. media tour (140 million viewership)• Managed cross-functional brand promotions and seasonal marketing strategies with product development, creative, visual, store communication, and production partners. Responsible for managing all partners to ensure completion and report return of investment.• Full strategic development and execution of new store marketing and campaign events. Show less

Bs, Education

Education record

Education record

Radio, Television, And Digital Communication

Top television and entertainment consulting company Television/Media and Interview Techniques Workshop, 2005 and 2008