Michelle Schmitt, Cdmp Email & Phone Number

Burnsville, Mn, Us

As the head of brand and marketing for a prominent home services company, I am responsible for leading all marketing initiatives and overseeing a diverse range of activities, including:- Developing and executing comprehensive marketing strategies that integrate various channels such as video production, social media, digital, direct mail, print, PR, TV, radio, and influencer marketing.- Creating high-quality videos and print content that effectively communicate the company's brand and value proposition to customers.- Leading successful PR initiatives that increase brand awareness and secure positive media coverage.- Directing the development of effective branding across all marketing platforms, ensuring consistency and relevance to the company's target audience.- Executing successful multi-network media buys that maximize the company's advertising budget and reach.- Tracking and analyzing advertising campaign results to optimize return on ad spend and improve future marketing efforts.- Managing day-to-day agency operations for digital platforms, including SEO/PPC, to ensure smooth project execution and timely delivery of marketing campaigns.

Creative Marketing and Production - I create creative content to grow your business. Including: Brand / How-to Videos, TV Commercials, Print, Photography, Website optimization, SocialBrand Management and Marketing- Since 2018, I've developed creative marketing plans for companies, created dozens of videos and print content, lead PR initiatives, established and lead branding, initiated and purchased multi-network media buy, track and monitor advertising campaign results, day-to-day agency management for digital platforms (SEO/PPC)Home Shopping Marketing ConsultantWith over 12 years experience in the industry, I can help you create a marketing plan and craft compelling content to support your sales on-air and online.Including: B-roll, How-To Videos, Promo Spots, Product and Lifestyle Photography, On-Air Graphics, Digital Assets, etc.

Eden Prairie, Minnesota, Us

Known as the "gatekeeper" and "traffic control" of the creative department. Get through me and I will make sure the right creative teams get the project done, on time and on budget! Strong knowledge of business acumen and the creative process queen, I'm able to bridge the gap between the two, allowing for a strategically planned marketing initiative to be creatively brought to life.• Direct a team of 15+ of producers, project managers, web designers, art directors, motion graphics, on-air promotions, editors• Manage high-profile communications with vendor partnerships. This includes, vendor reviews, budgets, creative pitches, brand guidelines, digital/video content requirements, etc.• Lead all production aspects for video content, promo videos, digital, web and print assets and other support materials in all retail category divisions as well as the global brand• Management of multi-million dollar annual operating budget, consistently meeting and exceeding goals.• Produced high-profile events, commercials, digital content, broadcasts, vendor / investor pitch decks, company communication presentations.

Eden Prairie, Minnesota, Us

One of two promo producers on staff. Creating promo spots, broll and instructional videos weekly. Creative process guru, I pride myself in being the one you seek out to get answers and results.• Management of on-air creative teams, overseeing the brand guidelines and overallaesthetic of all promo spots, broll, animations, web/social media videos• Maintained working status of producing weekly promo spots, web and social videos,company meeting videos and board presentations assets• Responsible for creating and managing the weekly schedules and work flow of over 14 people, all supporting National on-air promotional events

Eden Prairie, Minnesota, Us

• Created innovative national television commercials/promotion in coordination withbuyers, producers and vendors to drive viewership• Manage national product launches; new development, conception strategy andexecution across all advertising mediums• Lead and coordinated national/international production shoots, budgets,concepting, crew management, casting, locations

Bachelor Of Science (B.S.), Specialized Sales, Merchandising And Marketing Operations

Cdmp, Digital Marketing