Markus Mannila Email & Phone Number

Digital Marketing and E-Commerce Consultant (Available for Contracts).

Helsinki Area, Finland

• Product owner and service design lead for UPM Customer Online (B2B global web service for UPM Paper, Salesforce/SAP).As an E-Business Development Manager, I consistently drove operational excellence, heightened user.
• Led UPM Customer Online operations, ensuring the functionality, user-friendliness and alignment with business goals and objectives.
• Successfully managed three concept renewals with consistently high NPS scores.
• Analyzed data for insights, contributing to data-driven decision-making.
• Oversaw global service design and large-scale e-business projects.
• Translated business requirements into successful e-business initiatives.

• As an E-Business Analyst at UPM, I focused on leveraging analytics and user experience to drive improvements in e-commerce platforms. I demonstrated a proven ability to evaluate and optimize systems, contributing to.
• Led reporting, analytics, and user experience for UPM Customer Online.
• Evaluated e-commerce platforms (Salesforce, SAP, and Sharepoint) to determine optimal fits.
• Conducted UX analysis.
• Monitored and analyzed e-commerce platform performance, covering traffic, conversion rates, customer behavior, and technical aspects.
• Optimized website content and structure for search engines, with a particular focus on UPM's public websites.

• As the Online Communications Manager at UPM, I held global business responsibility for the company's online web services, contributing to strategic initiatives and shaping the online presence.Key contributions:
• Led the online communications team, managing budgets and driving impactful initiatives.
• Formulated and executed a comprehensive online strategy aligned with business objectives.
• Ensured brand messaging consistency across online channels.
• Managed website content, implementing updates, optimizing SEO, and analyzing analytics.
• Fostered collaboration and alignment with internal stakeholders.

• As a Project Manager at Lappeenranta University of Technology, my focus was on research, specifically in innovation capability, innovation processes, and business intelligence.Key Contributions:
• Cooperated with leading Finnish universities (Aalto, Tampere University of Technology, and Lappeenranta University of Technology).
• Participated in research projects including the Service/Product Life Cycle Management program (LCB/Tekes) and Supplier Network Development projects (LIIMA/Tekes).
• Engaged in a broad network of Finnish industrial companies, collaborating to enhance their business operations.
• Authored white papers on key interest areas, particularly the intersection of innovations and business intelligence.
• Contributed as a visiting lecturer in educational institutions, sharing insights on innovations.

• In my role as a Part-Time Executive Consultant, I contributed to the development of Normet and PiloMac networks as part of the Tykes project with Ylä-Savon Kehitys Oy.Key contributions:
• Provided consulting services for Normet and PiloMac networks.
• Conducted management interviews and performed analyses of the current status of the supplier network.
• Actively participated in work groups dedicated to creating a comprehensive development plan for future actions.

• As a Thesis Worker at Beneq Oy, I engaged in a Master's thesis as part of Digital Communications and Knowledge Management studies.Key contributions:
• Conducted scientific literature research as part of the thesis work.
• Assisted the company in determining its innovation capability by conducting comprehensive interviews with top management and employees.
• Proposed improvement ideas based on the gathered insights.

• In my role as the Founder of a Digital Media Company, I played a multifaceted role encompassing CEO and Board member responsibilities, team leadership, sales, marketing, communications, and stakeholder relations. I.
• Multiple Quebecor World Nordic website renewals.
• Employee Shift Planning system for the largest rotogravure in Northern Europe (Helprint Quebecor).
• Web based task management solution.
• Multimedia presentation for Mikkeli University of Applied Sciences.

Short terms IT support jobs in IT department during 1996-1998 (Finland and Sweden).

Master Of Science, Information Technology

Digital Communications and Knowledge Management.

Bachelor Of Engineering, Industrial And Business Management / Telecommunications

Education record

Exchange student (Canada).