Markus Mannila Email & Phone Number

Digital Marketing and E-Commerce Consultant (Available for Contracts).

Helsinki Area, Finland

Product owner and service design lead for UPM Customer Online (B2B global web service for UPM Paper, Salesforce/SAP).As an E-Business Development Manager, I consistently drove operational excellence, heightened user satisfaction, and achieved successful project outcomes. My expertise included leading cross-functional teams, cultivating strategic vendor relationships, and ensuring rigorous compliance with regulatory standards. I successfully brought my strategic vision and dynamic leadership to the role.Key contributions:• Led UPM Customer Online operations, ensuring the functionality, user-friendliness and alignment with business goals and objectives.• Successfully managed three concept renewals with consistently high NPS scores.• Analyzed data for insights, contributing to data-driven decision-making.• Oversaw global service design and large-scale e-business projects.• Translated business requirements into successful e-business initiatives.• Established partnerships with top vendors for seamless collaborations.• Ensured strict compliance with data privacy and security regulations.• Implemented effective digital marketing strategies for enhanced visibility and user engagement.• Represented UPM at a Hackathon event by publicly presenting and facilitating an IoT-track challenge.

As an E-Business Analyst at UPM, I focused on leveraging analytics and user experience to drive improvements in e-commerce platforms. I demonstrated a proven ability to evaluate and optimize systems, contributing to successful concept renewal projects and enhancing overall online performance.Key contributions:• Led reporting, analytics, and user experience for UPM Customer Online.• Evaluated e-commerce platforms (Salesforce, SAP, and Sharepoint) to determine optimal fits.• Conducted UX analysis.• Monitored and analyzed e-commerce platform performance, covering traffic, conversion rates, customer behavior, and technical aspects.• Optimized website content and structure for search engines, with a particular focus on UPM's public websites.• Utilized diverse web analytics tools (Google Analytics, Cognos) for data collection, identifying improvement opportunities, and gauging e-business initiative impacts.• Defined and tracked comprehensive e-commerce metrics, encompassing revenue, average order value, customer lifetime value, usage, browser versions, and customer retention.

As the Online Communications Manager at UPM, I held global business responsibility for the company's online web services, contributing to strategic initiatives and shaping the online presence.Key contributions:• Led the online communications team, managing budgets and driving impactful initiatives.• Formulated and executed a comprehensive online strategy aligned with business objectives.• Ensured brand messaging consistency across online channels.• Managed website content, implementing updates, optimizing SEO, and analyzing analytics.• Fostered collaboration and alignment with internal stakeholders.• Prioritized and managed diverse online projects across multiple platforms.• Provided regular reporting and analysis for informed decision-making.• Collaborated effectively with external vendors for seamless partnerships.• Stayed current with trends, continuously enhancing processes and tools.• Contributed actively to UPM's corporate innovation development activities.

As a Project Manager at Lappeenranta University of Technology, my focus was on research, specifically in innovation capability, innovation processes, and business intelligence.Key Contributions:• Cooperated with leading Finnish universities (Aalto, Tampere University of Technology, and Lappeenranta University of Technology).• Participated in research projects including the Service/Product Life Cycle Management program (LCB/Tekes) and Supplier Network Development projects (LIIMA/Tekes).• Engaged in a broad network of Finnish industrial companies, collaborating to enhance their business operations.• Authored white papers on key interest areas, particularly the intersection of innovations and business intelligence.• Contributed as a visiting lecturer in educational institutions, sharing insights on innovations.

In my role as a Part-Time Executive Consultant, I contributed to the development of Normet and PiloMac networks as part of the Tykes project with Ylä-Savon Kehitys Oy.Key contributions:• Provided consulting services for Normet and PiloMac networks.• Conducted management interviews and performed analyses of the current status of the supplier network.• Actively participated in work groups dedicated to creating a comprehensive development plan for future actions.

As a Thesis Worker at Beneq Oy, I engaged in a Master's thesis as part of Digital Communications and Knowledge Management studies.Key contributions:• Conducted scientific literature research as part of the thesis work.• Assisted the company in determining its innovation capability by conducting comprehensive interviews with top management and employees.• Proposed improvement ideas based on the gathered insights.

In my role as the Founder of a Digital Media Company, I played a multifaceted role encompassing CEO and Board member responsibilities, team leadership, sales, marketing, communications, and stakeholder relations. I managed contracts, delved into service design through customer interactions, and showcased technical proficiency in coding, database design, SEO, and CMS tools. My expertise extended to graphical and multimedia design.Main projects:• Multiple Quebecor World Nordic website renewals.• Employee Shift Planning system for the largest rotogravure in Northern Europe (Helprint Quebecor).• Web based task management solution.• Multimedia presentation for Mikkeli University of Applied Sciences.

Short terms IT support jobs in IT department during 1996-1998 (Finland and Sweden).

Master Of Science, Information Technology

Digital Communications and Knowledge Management.

Bachelor Of Engineering, Industrial And Business Management / Telecommunications

Education record

Exchange student (Canada).