Graduated in Business Administration and Marketing Management, passionate about numbers and logic. Rational enough, emotional when needed. My scientific background led me to develop an analytical approach and a strong critical sense. The exchange experience abroad has allowed me to broaden horizons and develop teamwork and leadership skills.
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Consumer Activation AssociateJtiMilan, It -
Horeca & Events Strategy AssociateJti (Japan Tobacco International) May 2023 - PresentMilano, Lombardia, Italia- Strategy development for 140 HoReCas, festivals, concerts and events- Relationship management of 3 entertainment companies- Management of 3 external agencies for PR, influencer, promotion, POSM, set-up and event creation- Marketing support for the Ploom X launch and expansion strategy- Budget management €3MM
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Dei & Wellbeing Committee MemberJti (Japan Tobacco International) Oct 2022 - PresentMilano, Lombardia, Italia- Support to People & Culture department for the wellbeing activities- Management of diversity, equity and inclusion strategy- Leader of the Italian PRIDE chapter
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Activation AssociateJti (Japan Tobacco International) Jun 2022 - May 2023Milano, Lombardia, Italia- Definition of the contents and the communication strategy inside the POS for the brands Camel, Winston, Benson and Ploom- Management of 5 external agencies for promotion and mystery shopping- Management of 2 digital service providers and 3 installation companies- Merchandising support for POSM and visibility- Trade segmentation- Analysis, monitoring and reporting- Budget management €1MM
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Travel CoordinatorWeroad Apr 2023 - Present- Management of 3 to 15 people- Selection and reservation of travel activities- Financial and crisis management- Back office accounting activities- 16 countries visited -
Product Marketing SpecialistStellantis Financial Services Italia S.P.A. Jan 2021 - May 2022Milano, Lombardia, Italia- Pricing management of financial products- Management of relations with the DS brand for joint actions- Analysis of the competitors' financial offers; marketing communication for dealers' network- Management of the dealers' remuneration through an external agency -
Junior Marketing SpecialistStellantis Italia Jul 2020 - Dec 2020Milano, Lombardia, Italia- Management of the aftersales services offered by Peugeot, Citroen, DS and Opel- Analysis of the dealers' remuneration and sales volumes- Development of the new remuneration structure;- B2C market analysis
Marco Marelli Education Details
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103/110 -
103/110
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4.0/4.0
Frequently Asked Questions about Marco Marelli
What company does Marco Marelli work for?
Marco Marelli works for Jti
What is Marco Marelli's role at the current company?
Marco Marelli's current role is Consumer Activation Associate.
What schools did Marco Marelli attend?
Marco Marelli attended Bocconi University, Bocconi University, Al Akhawayn University.
Who are Marco Marelli's colleagues?
Marco Marelli's colleagues are Rosdie Ansyah, Kate Catherine Tela, Gabriel Oliveira Da Silva, Sajibur Rahman, Márcio Werner, Adam Ahammed, Chew Chin Heng.
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