Matt Bostwick Email and Phone Number
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Matt Bostwick personal email
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My goal is to apply my crossover consumer marketing experience at Kraft, Coca-Cola, Disney and MTV to re-engineer the digital/social marketing model to deliver game changing improvement in ROI/business impact. To deliver what I wanted when I was a client CMO. I left MTV Music Group in 2009 and started Brand Cloud to do just that. We are the leading global experts on brand SUPERFANS. How to identify SUPERFANS, build scaled online communities and leverage to drive brand advocacy drives conversion to incremental sales/profit at ROI >250%.We have developed and tested a strategy and set of tools that have delivered remarkable results for multiple brands over 30 times. For Coca-Cola, Kraft, MTV, Nickelodeon, Disney, Microsoft and many other brands in different categories. As a strategic consultancy, we enable you to build and monetize your own superfans using your existing social platforms and agency partners. In as little as 3-6 months.
Brandcloud®
View- Website:
- brandcloud.com
- Employees:
- 1
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Chief Executive Officer And FounderBrandcloud®United States
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Chief Executive Officer & FounderBrandcloud® Jul 2009 - PresentNew York, New York, UsWe are the leading global experts a SUPEFAN marketing that drives brand advocacy at scale that converts to incremental sales/profit impact at ROI >275%. We deploy a proven process and set of tools to enable brands to build and monetize their own SUPERFAN platform that leverages their existing social media assets. Typically within at little as 6 months. We are strategic consultants that work with your existing external internal capabilities. -
Senior Vice President, Next Generation Media And Franchise DevelopmentMtv Music Group Nov 2004 - Jan 2009I was responsible for developing and executing new digital/social strategies for MTV Music Group to drive incremental revenue beyond the TV ad model. With focus on building and leveraging passionate superfans of MTV Music groups programs and brands. We deployed a new multi-platform deep engagement model to help build the phenomenally successful Laguna Beach/The Hills/The City franchise. Then against multiple brands and properties at MTV Music Group. Including the EMMY Award winning revolutionary Virtual MTV and Virtual Lower East Side MMOG programs. .
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Chief Marketing Officer And General Manager North AmericaHit Entertainment Company May 2002 - Dec 2004As Chief Marketing Officer of this Global Childrens brand, television and consumer products company reporting to the CEO I lead the creation of global long range strategies and programs to grow their key brands: Thomas & Friends, Bob the Builder, Barney and Friends, Angelina Ballerina and others. These strategies drove creative, content development, licensing strategy, marketing, retail and distribution strategy. I formed and ran a global and regional brand, marketing and licensing team of 75 individuals in multiple markets. I had P+L and General Management responsibility for the North American Market.
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Vice President Global MarketingDisney Interactive- Walt Disney Company Oct 2000 - Jul 2003I was responsible for leading marketing and product development strategy for the pc, console and online gaming businesses of the entire Walt Disney company worldwide. This including leading the global marketing launch of the $600 million plus Kingdom Hearts franchise.
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Vice President- E VentureCoca-Cola Company Jan 2000 - Sep 2000Atlanta, Ga, UsI created and ran a start up technology venture in Japan focused on using new consumer media technologies to sell more beverages. I worked with Japanese partners including NTT DoCoMo, Sony and Dentsu to conceive and launch a venture called CMode which connected special Coca-Cola vending machines to I Mode NTT DoCoMo machines in an interactive CRM on steroids network delivered via smart phones. . -
Vice President Marketing Global BrandsCoca-Cola Japan Sep 1996 - Jul 2000Zug, ChI had P+L responsibility for all of Coca-Cola Company's $2B global brand business in the Japanese market. This included leading strategy development, creation of annual business and marketing plans, product development, advertising, promotion, packaging, retail development and deployment of a $220 million marketing budget. I managed an organization of 50 Japanese marketing and brand professionals. -
Senior Director Of MarketingNabisco- Lifesavers Candy Company Jun 1995 - Sep 1996I had P+L and brand management responsibility for the Lifesavers Candy Company a divsion of Nabisco. I managed all aspects of this $300 million business including a $75 Million marketing budget and 40 member marketing team.
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Category Business Leader- Kids BeveragesKraft General Foods Aug 1986 - May 1995Greater Chicago Area, Il, UsI had P+L responsibility for the $500 million Kool-Aid and Tang beverage franchises including management of a $100million marketing budget and team of 15 marketing professionals. I led the turn around of this franchise from -4% trend to + 8% from '93 to '95.I also particiapted in the start up of a ready to drink beverage venture that included the development and deployment of new patented technology and the acquisition of the Capri Sun brand. This is now a $1B plus business for Kraft.
Matt Bostwick Skills
Matt Bostwick Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And General Management -
The Ohio State UniversityEconomics
Frequently Asked Questions about Matt Bostwick
What company does Matt Bostwick work for?
Matt Bostwick works for Brandcloud®
What is Matt Bostwick's role at the current company?
Matt Bostwick's current role is Chief Executive Officer and Founder.
What is Matt Bostwick's email address?
Matt Bostwick's email address is ma****@****com.com
What schools did Matt Bostwick attend?
Matt Bostwick attended University Of Michigan - Stephen M. Ross School Of Business, The Ohio State University.
What skills is Matt Bostwick known for?
Matt Bostwick has skills like Digital Media, Digital Marketing, Integrated Marketing, Start Ups, Entertainment, Strategy, New Media, Advertising, Consumer Products, Online Advertising, Digital Strategy, Social Media.
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