Matt Bostwick Email & Phone Number

United States

New York, New York, US

We are the leading global experts a SUPEFAN marketing that drives brand advocacy at scale that converts to incremental sales/profit impact at ROI >275%. We deploy a proven process and set of tools to enable brands to build and monetize their own SUPERFAN platform that leverages their existing social media assets. Typically within at little as 6 months. We.

I was responsible for developing and executing new digital/social strategies for MTV Music Group to drive incremental revenue beyond the TV ad model. With focus on building and leveraging passionate superfans of MTV Music groups programs and brands. We deployed a new multi-platform deep engagement model to help build the phenomenally successful Laguna.

As Chief Marketing Officer of this Global Childrens brand, television and consumer products company reporting to the CEO I lead the creation of global long range strategies and programs to grow their key brands: Thomas & Friends, Bob the Builder, Barney and Friends, Angelina Ballerina and others. These strategies drove creative, content development.

I was responsible for leading marketing and product development strategy for the pc, console and online gaming businesses of the entire Walt Disney company worldwide. This including leading the global marketing launch of the $600 million plus Kingdom Hearts franchise.

Atlanta, GA, US

I created and ran a start up technology venture in Japan focused on using new consumer media technologies to sell more beverages. I worked with Japanese partners including NTT DoCoMo, Sony and Dentsu to conceive and launch a venture called CMode which connected special Coca-Cola vending machines to I Mode NTT DoCoMo machines in an interactive CRM on.

Zug, CH

I had P+L responsibility for all of Coca-Cola Company's $2B global brand business in the Japanese market. This included leading strategy development, creation of annual business and marketing plans, product development, advertising, promotion, packaging, retail development and deployment of a $220 million marketing budget. I managed an organization of 50.

I had P+L and brand management responsibility for the Lifesavers Candy Company a divsion of Nabisco. I managed all aspects of this $300 million business including a $75 Million marketing budget and 40 member marketing team.

Greater Chicago Area, IL, US

I had P+L responsibility for the $500 million Kool-Aid and Tang beverage franchises including management of a $100million marketing budget and team of 15 marketing professionals. I led the turn around of this franchise from -4% trend to + 8% from '93 to '95.I also particiapted in the start up of a ready to drink beverage venture that included the.

Mba, Marketing And General Management

Bachelor Of Science Natural Resource, Ecosystem Managment, Economics