BrandCloud®

Brandcloud is the leading global expert on how to drive brand advocacy at mass scale and game changing business impact from brand SUPERFANS. And getting real ROI , at last, from social/digital. Our strategic consulting product will enable your team to drive substantial business impact in a short period of time for a modest cost. Why SUPERFANS? Brand SUPERFANS drive 99% plus of all brand advocacy but are less than 5% of all brand consumers. A brand SUPERFAN is worth at least 500 times what a regular brand consumer is worth. But most brands ignore them. We have more experience doing successful SUPEFAN marketing than anyone else on the planet with 37 programs for major companies like Kraft, Coca Cola, MTV, Disney. We have data on the100 million plus SUPERFANS who have participated in these programs. What motivates them. What works and what doesn't. We have a well defined three phase process and tools to give your team the capability to harness your most valuable consumers for game changing results. Phase I: Superfan Audit, Insights, Strategy and Roadmap 4 weeks Phase II: Initial Low Cost Test of a Superfan Program leveraging a brand's existing social media platform. Three months Phase III: Plan and roadmap to take learning from test program to build a SUPERFAN platform to drive game changing business results. 4 weeks