Maggie Mclinden Email & Phone Number

Downers Grove, Illinois, United States

•Developed timely, relevant, and high-impact internal communications, which include employee newsletter articles, organizational announcements, intranet posts, presentations, and more.•Edited and proofread documents to verify accuracy and effectiveness in conveying key messages, and for grammar, spelling, and typographical errors.•Coordinated internal communication regarding community relations events, as a key event planner on the team.•Created communication plans (i.e., stakeholders, audience, vehicles, timelines) aligned with the communications/business strategy.•Partnered with business leaders to provide recommendations on internal communications and related initiatives.•Leveraged employee feedback channels, monitors real-time feedback, analyzes data, and makes recommendations to continuously improve communication approaches. •Served as communications liaison for social committee groups.• Wrote media communications such as alerts and news releases.• Partnered with social media to assist with content creation.• Partnered with internal business leaders to provide recommendations on external communication opportunities in support of business objectives.

Schaumburg, Illinois, United States

•Managed multi-faceted strategic marketing plans to promote assigned products and services, executing comprehensive campaigns to meet goals and objectives.•Met with internal stakeholders to understand program/event needs, create schedules and coordinate work flow to ensure the smooth and timely completion of projects.•Provided content and design direction for the development of effective and attractive marketing collateral, including flyers, ads, brochures, posters, web graphics, banners and eblasts, and other items. •Developed copy and edit various types of collateral pieces to ensure that marketing materials are relevant.•Delivered strategic results reporting for each campaign and recommend improvements, enhancements, and testing strategies for future campaigns.

Elgin, Illinois

• Wrote content such as press releases, talking points, letters, grants, weekly messages, newsletters and brochures for internal and external communication.• Developed and co-managed social media strategies and tactics including blast e-mails and emerging social media sites to engage community partners, including staff and families.• Co-managed the content on district internal and external websites; continually audit and update existing information and ensure the timely posting of relevant content.• Collaborated with district departments and schools to communicate information and provide communications support for internal initiatives (presentations, training, employee relations and communication plans). • Managed the department's weekly internal communications and community relations calendar and update plans accordingly.

Greater Chicago Area

• Develop, implement and manage comprehensive digital and social media strategies with the Marketing team for BBB serving Chicago and Northern Illinois.• Create engaging content for social media accounts, BBB blog, newsletters and press releases that supports the BBB’s online presence.• Use EPiServer to update website content. • Use analytics to track social media engagement.• Assist in planning and organizing periodic fundraising events and publications.• Organize and participate in consumer-oriented events and trade shows.• Assist with design of in-house marketing collateral (advertisements, infographics, programs, brochures) including email marketing through Constant Contact and Vocus.

Hoffman Estates, Illinois

• Created content on Hootsuite for Hoffman Estates Park District's social networking efforts and interact with residents through multiple Facebook pages, two Twitter accounts, LinkedIn, Pinterest, Instagram, Flickr, LinkedIn, mobile app announcements and the Healthy Kids blog.• Photographer of programs, special events,and camps with photos used in communication efforts and promotional materials.• Provided support at special events.• Developed a plan and contributed content for a parks video project with four different categories: fitness, sports, nature and healthy kids.

Bloomington/Normal, Illinois Area

• Generated press releases and pitched stories to media. • Wrote stories for the internal and external media. • Assisted with editing online publications, such as the weekly Report and the monthly Identity newsletter.

Office Of Admissions

• Monitored and enhanced the Office of Admissions social networking efforts with prospective students through Facebook, Twitter, Pinterest, Instagram, Tumblr and the Office of Admissions blog.• Created content for all social media platforms that included pictures and video. • Tracked the social media effectiveness using metrics.• Administered development and monitoring of an app catered to incoming students.

Bloomington/Normal, Illinois Area

• Developed a detailed communication plan for corporate needs that included formal memos, online meetings using Lync, presentations, and executive summaries to share findings with stakeholders at various levels of the organization.• Worked in concert with intranet webpage owners to update or edit content and provided options for webpage owners to archive existing pages that resulted in 63% of old content removal. • Facilitated work with SharePoint stewards to develop business and technical requirements for the historical archive.• Established the development and testing of the archive solution.

•Assisted with maintenance and update of district-owned websites•Produced general press releases and feature stories with placement in The Daily Herald and TribLocal, The Chicago Tribune paper for the northwestern suburbs.•Assisted with production of video projects and programs and contributed to photography catalog.•Provided support for special events and programs.