Own the digital merchandising strategy for Dresses, Women’s Coats, Women’s Swim, & Women’s Suits with the end goal of creating a seamless and friction free customer experience while increasing conversion

Digital Director of Dresses, Coats, Swim, & Suits

Better, Contemporary, and Opening Price Day Dresses

Assist buyer in running the RTW outerwear business which includes Missy, Plus, Petite, Impulse, & Juniors sizes and brands.

•Manage 50% of the Fragrance business including power brands Michael Kors and Ralph Lauren and Luxury brands such as Dolce & Gabbana and Tom Ford•Analyze and recap business daily/weekly providing areas of opportunity to maximize brand sales•Manage the promotions process by negotiating and securing GWP/sampling allocations, set up, and test with counterpart teams to ensure successful execution on the live site for key events •Negotiate and process end of season RTV’s to improve turn, inventory levels, and open to buy•Assist in preparation of/and participate in monthly divisional ROF meetings •Plan seasonal sales at the class level •Involved in the marketing process helping plan potential features and ensure inventory is available to support and maximize sales•Manage the Fragrance marketing budget by collecting and processing marketing COOP by vendor on a monthly basis •Brainstorm new business opportunities based on NPD results and market share trends•Attend market and vendor meetings providing sales results, opinions on marketing tactics/new launches, and opportunities for growth

•Responsible for managing the Women’s assortment plan consisting of 300+ brands and 45 vendors•Manage product set up; which includes securing assets from vendors, placing product orders, and initiating the creative workflow process•Approve products to ensure consistency and accuracy prior to being available on the site through testing, and working closely with the Site Merchandising team•Collaborate daily with vendor partners on product information, assets, allocations, marketing, and sales data/trends•Coordinate all related new product launches to maximize sales impact•Perform marketing functions such as completing Cat Ad briefs, securing marketing assets, completing vendor Side by Sides, seasonal Fragrance Finder updates and assisting the Assistant Buyer with Fragrance Finder features•Analyze weekly sales results through ROF notes and divisional sales recap to determine best sellers and new business opportunities•Develop, organize, and coordinate Beauty event sales recaps for the Beauty division, and distribute to the merchant and planning teams•Lead departmental special projects which entail organizing, collaborating, and execution; such as Gift Guides

I interned with Michael Kors Women's Collection Design Team during the summer 2010. -Updated and transferred fabric information on boards, charts, and lists-Helped prepare for the Resort 2010 Press Presentation-Checked in new fabric samples that arrived weekly-Updated fabric archive-Attended fabric meetingsI was subsequently asked back to help with the Spring 2011 (September 2010) Runway Show and the Fall 2011 (February 2011) Runway Show where I helped prepare for the show, and assisted in the creative/looks process. I was also in charge of shoes and accessories and worked backstage with the design team.