Future Vintage is an award-winning marketing agency in Miami, FL. We are strategists, designers, storytellers and artists. We create tailored experiences that strengthen the bond customers have with their favorite brands.

Develop and drive strategy, execution, and analysis of traditional and digital marketing campaigns for company growthResponsible for the B2B marketing team and managing the department's P&L, reporting to the VPServe as the creative director for company brandResponsible for internal and external content generation teamsEnsuring alignment of business growth objectives and marketing strategies for all verticalsDevelop and implement all vertical service strategies, communication campaigns, and performance measurements to evaluate resultsResponsible for brand management, media planning, trade marketing and trade shows relationshipsAchieving the sales targets by re-positioning Unidine in the marketServe as the liaison between the internal sales team and marketing creative teamDevelop, run, analyze and optimize paid digital marketing programs for new business using Marketo and SalesforceDeveloped and implemented the marketing attribution workflow for digital and traditional channelsMigrated all marketing automation from Marketo to PardotAchieved a 12% conversion rate in paid searchMarketing strategy during the business development processAttended RFP and sales survey for strategic prospectsDeveloped marketing strategy and program solutions for new sales opportunitiesClient facing marketing expert of Unidine for client meetings and sales presentationsCollaborated with Business Development team on sales presentation strategy, planning & lead the marketing support teamDeveloped the approach, imagery and messaging on collateral materials, proposal format & content and other visual assets to prospects and clientsDeveloped the B2B digital marketing strategy for the companyInternal communications development and ghost writingPR engagement and support as warrantedDevelopment of digital assets utilizing HTML & JAVA script

•Developed and designed external website (www.morrisoncommunityliving.com) and reached 14M hits in first 4 months•Developed SEO strategy that moved MCL from the 3rd page of google results to the 1st in under a month•Developed Digital Content strategy•Developed Pay-Per-Click strategy•Managed external blog•Write and produce quarterly YouTube Live Streams•Developed automated lead generation strategy for company website•Developed internal and external communication visual standards and styles•Led analytics platform development and customer journey intelligence campaign•Film, direct and edit marketing videos•Led companywide re-brand and coordinated 450 simultaneous launch parties nationally. •Coordinated 13 national meetings with 26 business partners and over 800 employees. •Branded and developed content for companywide Town Hall Meetings. •Developed email branding, marketing and content strategy. •Increased marketing communication email open rates 25%•Contributor to the 2015 International Counsel of Active Aging summit. •Manages content, images, graphics and customer comments on public website.•Writes or edits, directs the design of, publishes and distributes marketing and communication materials. •Serves as an advisor of communications and as a liaison between the organization and outside agencies •Manages content, images and graphics for sales proposals.•Serves as liaison with marketing and sales team•Coordinates creation of marketing materials, manages logistics and communication efforts for national conferences. •Executes promotional and dining event calendar. •Assists with fulfillment of business partner program logistics. •Periodically presents marketing information to monthly orientation class at the Atlanta Support Center. •Creation of advertising, direct marketing & other collateral, such as brochures, posters, flyers to support internal and external brand messages

•Overhauled all company training programs•Managed all training projects•Managed multiple social media accounts•Facilitated monthly orientation classes•Facilitated break-outs for annual meetings•Managed 42 regional trainers•Facilitated on-site management training•Managed Learning Management System database (RISC LMS) - 5,000+ users.

•Sector Administration of Learning Management System (RISC LMS) - 5,000+ users.•Develop, design and implement company-wide associate training.•Write monthly training communications and announcements.•Manage and design content for intra-net websites.•Design and develop train the trainer presentations utilizing Microsoft PowerPoint and Prezi.•Collaborate with subject-matter experts for development of new content.

•Manage and design content for intra-net websites.•Design info-graphics for new initiatives.•Design templates, materials and style guides for standardization.•Collaborate with subject-matter experts for development of new content.