Mateo Mitre Email & Phone Number

Berlin, Germany

Working on growth and go-to-market strategies for different ventures.

Berlin, Germany

• The Major Promotions team is in charge of the biggest campaigns of the year in terms of revenue, such as Christmas, Black Friday, or Cyber Monday. Some of my tasks were:
• Project management for all major campaigns for the B2B market in the UK, which was in constant growth throughout 2022
• Continuous analysis of the performance of major campaigns and creation of data charts in order to optimize future promotions for the B2B segment
• Constantly supported the B2C segment for markets in the UK, Germany, and Ireland

Berlin, Germany

• Flexcavo is a ConTech that offers SaaS and traditional solutions.
• Developed frameworks and marketing strategies for digital and non-digital channels for B2B customers
• Built customer journeys and developed the e-mail marketing strategy and flows
• Developed and executed the new website concept for the re-branding process, with UX &wireframing on Hubspot. Also the implementation of Google Ads/Pixel,automation, and the general design
• Upgraded the previous content strategy for Instagram and LinkedIn anddevised a new framework for structuring social media campaigns
• Supported the re-branding process

Lima, Perú

• Head of the Brand-Customer Interaction department composed of the areas of marketing, commercial/sales, customer experience, and e-commerce:
• Managed the marketing and strategy department achieving a sales growth of 160% compared to 2020
• Lead and developed the BCI team, composed of 6 people from marketing, customer experience, commercial/sales, content creation and data
• Developed and supervised the marketing strategy; including the creative ideas and messages for every campaign, email marketing strategy (building a base from 0 to +3.5k) and in-web campaigns
• Designed the social media and content strategy for Instagram, starting with 6k followers in Feb 2020 and growing to +40k followers by Sept. 2021

Lima, Perú

• Managed the marketing department with a total sales growth of 100% compared to 2019
• Directed the company's digitization process, including the creation and lunch of the new website (www.mitre.pe) with a developing agency from Colombia, achieving a 33% sales growth in the first month online
• Designed a content strategy resulting in a 430% Instagram growth by the end of 2020
• Implemented the first marketing planning and strategy, organising the 4 annual collections and maintenance and special dates (e.g. mother's day) campaigns
• Constructed the network of brand ambassadors integrated by 4 influencers with a followers base of +157k by Sept. 2021
• Lead the re-branding process

Lima, Peru

• Communication intern working on both internal and external communication:
• Implemented internal and external communication campaigns, emailing and supported the digital marketing campaigns. In charge of the area's budget with SAP and held reunions with teams from Latam, Europe, and North.
• Collaborated in the creation of a new webpage with a development agency from Mexico in under 2 months using Liferay. Later oversaw the web
• Guided the area alone for 2 months during a transition process. Also created and executed an internal campaign approved by the GM

Lima, Peru

Co-founded a video production and photography company that allowed me to gain insights into all things audiovisual-related.

Master'S Degree, Management

Master'S Degree, Master In Management

Exchange semester

Bachelor'S Degree, Communications