Melissa Read Email & Phone Number

Detroit, Michigan, United States

Guide the design and marketing teams to create a valuable user journey for our members and customers as they navigate how to utilize the Chamber as a resource in accomplishing their organizational goals.Lead the execution of all digital campaigns and web properties to ensure the Chamber's brand message and reach are accessing the correct target markets and accomplishing organizational and member goals.Optimize the user experience and deploy new tactics to boost event registrations and ensure high quality execution of signature events.Ensure brand and design assets for all Chamber workstreams including the event livery, publications, public facing materials, on site signage provide a high quality and visually appealing experience across all end-user mediums.Lead the development and production of Detroiter magazine, ensuring high-quality design and engaging content.

Lead the marketing and creative strategy for the full suite of Chamber initiatives and signature events.

Guide the overall marketing strategy for the Chamber's suite of talent and leadership programs, in tandem with our graphic design, publications, and live events.

Detroit, Mi

Lead a team to implement the creative, editorial, and production strategy for the Detroiter magazine while continuing to guide and maintain a high quality of brand standards for the catalogue of Detroit Regional Chamber initiatives.

Detroit, Mi

Conceive and create visual graphics while successfully maintaining brand equity across both print and digital mediums to achieve the Chamber’s mission. Collaborate with creative director and marketing team to translate content into creative while staying on top of design trends. Coordinate in-house clients, marketing department and outside vendors to meet all project needs on tight deadlines. Manage all operational, strategic, financial, quote/bid, and administrative functions.

Detroit, Mi

Generate design themes and brand strategy for all marketing collateral, sales presentations and Chamber hosted corporate events. Collaborate with marketing team to ensure all projects are completed timely and within budget.

Detroit, Mi

Responsible for maintaining brand integrity and graphic design of marketing materials as they are created, updated and produced.

Created a fully integrated, $100,000,000 campaign for JCPenney and presented it in a national competition. Took 4th place in the district. • Developed concepts and fabricated ideas for traditional forms of media • Produced print advertisements, and plans book design/layout

London, Uk

- Organized, launched and analyzed advertising campaigns using social media outlets and Google AdWords,- Managed daily reports of competition’s previous media usage (tv, radio, print, online).- Worked with global clients such as Alpari, F&C and The Financial Times in the financial service and foreign exchange industry

Bachelor Of The Arts, Advertising And Public Relations

Activities and Societies: National Student Advertising Competition, American Advertising Federation: College Chapter, Dance Troupe

Education record