• Leading a talented mob of advertising, marketing, tech, media, design and communication leaders who continue to transform a 100-year old, mid-market ad club into an education, advocacy, and networking powerhouse for a new generation.• Building partnerships with sponsors, members, and the community at large to increase and diversify the organization’s revenue stream.• Serving as the public voice of the organization in the media and in the state legislature. • Introducing and advocating for new diversity, inclusion, and equity initiatives as well as expanding the community the association serves.• Championing efforts to modernize the association's brand, CRM, event management, and web presence.

• Hiring, leading, following, and inspiring talented friends at an agency committed to helping brands on a mission.• Leading a design thinking-inspired, multi-departmental creative process that unearths the truths that connect audience behavior and brand story.• Helping to guide the culture and conscience of the agency — and strengthen our commitment to clients and staff.• Researching, assessing, and pitching new business opportunities. Notable Clients: Walden University, Johns Hopkins University & Medicine, Baltimore Police Department, Drexel University, American College of Financial Services, and the Maryland Food Bank.

• Took over a small-agency creative department of two and grew it to 15. • Lead and mentored staff, but regularly worked on the ground with teams design, copy, media, web, and account services to tackle briefs and bring campaigns life.• Concepted, executed, pitched and won clients (and awards here and there.) Notable Clients: University of Baltimore, Maryland SPCA, United Way, and Deutsche Bank.

• Persuading the next generation that better advertising can save the world — or at least make it better than they found it. • Developing a capstone course that provides students with real-world client engagement.• Working with students to help small businesses and non-profits — especially those owned and managed by women and BIPOC — overcome business challenges. • Connecting students with career opportunities and helping to expand their professional networks.

• Joined forces with a team of leaders and influencers from Baltimore's business, education, and law communities to guide an organization that empowers city youth to be leaders, advocates, and community organizers. • Helped manage fundraising, marketing, and the organization's brand.• Worked with a diverse board of directors to administer the organization's budget, staffing, funding, and service offerings.

• Helped some of the smartest, most ambitious graduate students in business and design learn techniques to sell their big, scary ideas better.• Developed an interactive, student-driven curriculum that taught best practices for public speaking, researching audiences, and designing compelling pitches.

• Supported branding, messaging, integrated marketing strategy, and creative direction for clients. • Developed social marketing strategy for the agency and clients alike. • Pitched creative and new business. • Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads.• Managed the overhaul of the underutilized agency blog and newsletter, improving Page Rank and driving 20% more traffic to the company website.Clients included: U.S. Navy, U.S. Army, NSA, Kiddie Academy, and TEKsystems.

•Oversaw creative development and developed strategy for campaigns. • Developed copy strategy for brands and campaigns. • Mentored and managed a team of copywriters and designers.• Worked alongside the account team to draft briefs. • Pitched creative and new business. • Created, branded, and marketed the agency’s proprietary social marketing platform. Founded and edited a successful agency blog that generated new business leads and was recognized by Ad Age’s Power 150 and the Baltimore Sun. • Directed strategy and creative on a multi-million dollar telecom account, helping to grow the subscriber base by nearly 25% at a time when other brands in the industry were posting record customer losses.Notable Clients: Comcast, Black & Decker, and Motorola.

•Authored blogs and articles about local and national news, politics, media, and technology for readers in the 18-35 demographic. • Promoted content through personal and professional social networks. • Mentored young writers. Engaged audiences through on- and off-site engagement, delivering a better-than-average percentage of return visitors. • Increased interaction on social channels and boosted total page views.

• Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts. • Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate. • Developed copy for Great Migrations materials that was ultimately adapted for a consumer-facing campaign, including the tagline for the entire program brand.

• Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up.• Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis. • Oversaw the hiring, training and performance of all employees. • Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee company.

• Taught English and Media Production in a high-needs, inner-city school. • Adhered to strict (and sometimes random local and state standards). • Developed and executed multi-media presentations to facilitate the learning process. • Provided counsel, mediation, and professional support for students and colleagues. • Worked with my students to boost their Maryland State Assessment pass rate by more than 100%, year over year.

• Created copy for television, radio, print, and web advertising for Fortune 500 clients. • Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services. • Ushered advertising and marketing campaigns from conception to completion in a collaborative environment. • Helped to define the role and job description of copywriter at the agency. • Developed and nurtured lasting client relationships. • Helped to develop creative processes based on best-of-breed agency models.