Matt Mcdermott Email & Phone Number

Washington, DC, US

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, Maryland, US

• Leading a talented mob of advertising, marketing, tech, media, design and communication leaders who continue to transform a 100-year old, mid-market ad club into an education, advocacy, and networking powerhouse for a.
• Building partnerships with sponsors, members, and the community at large to increase and diversify the organization’s revenue stream.
• Serving as the public voice of the organization in the media and in the state legislature.
• Introducing and advocating for new diversity, inclusion, and equity initiatives as well as expanding the community the association serves.
• Championing efforts to modernize the association's brand, CRM, event management, and web presence.

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, Maryland, US

• Hiring, leading, following, and inspiring talented friends at an agency committed to helping brands on a mission.
• Leading a design thinking-inspired, multi-departmental creative process that unearths the truths that connect audience behavior and brand story.
• Helping to guide the culture and conscience of the agency — and strengthen our commitment to clients and staff.
• Researching, assessing, and pitching new business opportunities. Notable Clients: Walden University, Johns Hopkins University & Medicine, Baltimore Police Department, Drexel University, American College of Financial.

Baltimore, Maryland, US

• Took over a small-agency creative department of two and grew it to 15.
• Lead and mentored staff, but regularly worked on the ground with teams design, copy, media, web, and account services to tackle briefs and bring campaigns life.
• Concepted, executed, pitched and won clients (and awards here and there.) Notable Clients: University of Baltimore, Maryland SPCA, United Way, and Deutsche Bank.

Towson, MD, US

• Persuading the next generation that better advertising can save the world — or at least make it better than they found it.
• Developing a capstone course that provides students with real-world client engagement.
• Working with students to help small businesses and non-profits — especially those owned and managed by women and BIPOC — overcome business challenges.
• Connecting students with career opportunities and helping to expand their professional networks.

• Joined forces with a team of leaders and influencers from Baltimore's business, education, and law communities to guide an organization that empowers city youth to be leaders, advocates, and community organizers.
• Helped manage fundraising, marketing, and the organization's brand.
• Worked with a diverse board of directors to administer the organization's budget, staffing, funding, and service offerings.

Baltimore, MD, US

• Helped some of the smartest, most ambitious graduate students in business and design learn techniques to sell their big, scary ideas better.
• Developed an interactive, student-driven curriculum that taught best practices for public speaking, researching audiences, and designing compelling pitches.

Columbia, MD, US

• Supported branding, messaging, integrated marketing strategy, and creative direction for clients.
• Developed social marketing strategy for the agency and clients alike.
• Pitched creative and new business.
• Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads.
• Managed the overhaul of the underutilized agency blog and newsletter, improving Page Rank and driving 20% more traffic to the company website.Clients included: U.S. Navy, U.S. Army, NSA, Kiddie Academy, and TEKsystems.

Hunt Valley, MD, US

• Oversaw creative development and developed strategy for campaigns.
• Developed copy strategy for brands and campaigns.
• Mentored and managed a team of copywriters and designers.
• Worked alongside the account team to draft briefs.
• Pitched creative and new business.
• Created, branded, and marketed the agency’s proprietary social marketing platform. Founded and edited a successful agency blog that generated new business leads and was recognized by Ad Age’s Power 150 and the.

Hunt Valley, MD, US

Hunt Valley, MD, US

Chicago, IL, US

• Authored blogs and articles about local and national news, politics, media, and technology for readers in the 18-35 demographic.
• Promoted content through personal and professional social networks.
• Mentored young writers. Engaged audiences through on- and off-site engagement, delivering a better-than-average percentage of return visitors.
• Increased interaction on social channels and boosted total page views.

Washington, DC, US

• Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts.
• Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate.
• Developed copy for Great Migrations materials that was ultimately adapted for a consumer-facing campaign, including the tagline for the entire program brand.

• Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up.
• Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis.
• Oversaw the hiring, training and performance of all employees.
• Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee company.

Baltimore, MD, US

• Taught English and Media Production in a high-needs, inner-city school.
• Adhered to strict (and sometimes random local and state standards).
• Developed and executed multi-media presentations to facilitate the learning process.
• Provided counsel, mediation, and professional support for students and colleagues.
• Worked with my students to boost their Maryland State Assessment pass rate by more than 100%, year over year.

Hunt Valley, MD, US

• Created copy for television, radio, print, and web advertising for Fortune 500 clients.
• Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services.
• Ushered advertising and marketing campaigns from conception to completion in a collaborative environment.
• Helped to define the role and job description of copywriter at the agency.
• Developed and nurtured lasting client relationships.
• Helped to develop creative processes based on best-of-breed agency models.

Ma, Teaching (Secondary Education)

Bs, Mass Communications - Media Production Concentration

Bs, English - Writing Concentration

Education record