Jon Croft Email & Phone Number

Severna Park, MD, US

Baltimore, Maryland, United States

Baltimore, Maryland, United States

Baltimore, Maryland, United States

• idfive is a full-service digital marketing and advertising agency that serves Higher Education, Non-Profits, and mission-based organizations. During my internship I shadowed my mentor on client meetings, assisted with.
• Data migration,
• Social media post scheduling
• Market researchI also wrote and published a 1750 word blog post about the value of an agency internship and detailed a day in the life of an intern at idfive.

United States

• Established and managed relationships with Musicians Friend, AMS and Sweetwater contributing to a 64% increase in sales revenue.
• Conceived and managed content marketing program launched in 2018.
• Developed, launched and sold Amp Build Workshop series, a consumer experience that connects customers with retailers and the Mojotone brand.o Since the launch of this program in 2018 Mojotone has led over 225 attendees.
• Led teams to develop product, sales and marketing strategies to grow brand and sales through traditional retail channels

• Managed multiple National Key Retail Accounts that led to a 30% increase in year-over-year revenue.
• Cultivated new dealers to rebuild fractured distribution network, developed partnerships with retailers capable of supporting Ovation's long-term growth plans.
• Collaborated with Product Manager on launch of new releases.

Stevensville, MD

• Positioned enterprise for sales growth, pioneered additional revenue streams with new products. Partnered with manufacturing on numerous product development initiatives.
• Collaborated with National Sales Manager and domestic/international sales and distribution channels to achieve enhanced market penetration and brand promotion. Developed limited edition production runs and dealer.
• Exercised cross-functional leadership with marketing team to strengthen brand messaging and awareness with direct and digital marketing strategies.
• Supported sales representatives in presenting sales objectives and solutions-oriented tactics with dealers.

• Developed an assortment of all stringed instruments and drums to drive sales, and worked with marketing to redesign and recreate the shopping experience at Sweetwater’s Guitar Gallery. Performed all duties and.
• Established an assortment of guitars and drums and provided category direction, which resulted in an increase in sales from $17M to $47M in a two year period
• Maintained inventory thresholds to GMROI and turn parameters
• Worked with key vendors to initiate programs and promotional opportunities to grow market share and capture new customers
• Developed limited runs and unique buys with key vendors to stimulate incremental sales
• Increased traffic and sales to Sweetwater’s Guitar Gallery

Westlake Village, CA

• Managed the Platinum business for Guitar Center Guitar Department (est. $57M annual).
• Developed promotional and marketing content for the Platinum website and all other marketing vehicles
• Helped develop products and introduce new high end vendors and products into Guitar Center assortment
• Coordinated and drove continued development of the Platinum website, Platinum Rooms, and personnel
• Worked with and led 14 Platinum Sales Associates in various Guitar Center Stores throughout the country to execute exclusive Platinum Product Launches

Fountain Valley / Pasadena, CA

• Oversaw day to day operations of the store, managed staff, and executed sales events.
• Met and exceeded merchandising standards that resulted in a higher level of customer satisfaction
• Managed labor to payroll guidelines to hit payroll budget
• Recruited and hired store personnel and developed them into leadership roles

Hollywood

• Managed sales staff and operations crew, and oversaw business development and merchandising guidelines while assisting employees in achieving monthly sales goals.
• Conducted product knowledge and guitar set-up training
• Worked directly with outside vendors to increase their products sales within the store
• Grew high-end guitar sales and positively impacted all tiers of guitar sales
• Ensured customers received superior customer service
• Received the Guitar Center “Outstanding Service Award” for 2006 and 2007

Burbank

Implemented re-branding initiative; formulated and implemented marketing plan; managed current dealer network and developed working strategy to grow sales; oversaw agreement to place VHT products in select Guitar Center locations resulting in a 25% increase in domestic sales; negotiated VHT product placement in Mudvayne video for the single “Happy?”.

Greater Seattle Area

Managed all aspects of inventory and sales operations including negotiating buys on merchandise; supervised and trained employees; developed strategy to introduce new product lines and worked to increase sales in vintage and boutique market; managed marketing functions including mailing list, website, and promotional events

Bachelor Of Arts - Ba, Digital Communication And Media/Multimedia

Associate Of Arts - Aa, Graduated Summa Cum Laude

Activities and Societies: Honors List Deans ListI went back to school to get my AA degree and transfer to the University of Maryland to.