• Lead demos, on-board, provide advanced training and support, and manage 60+ global enterprise accounts.• Contribute to company-wide customer development effort by reporting feedback in a structured way as a mean of continuously improving product-market fit.• Collaborate daily with multiple disciplines including product, engineering, customer support & marketing while structuring thoughts clearly & succinctly for consumption in a remote, asynchronous workplace environment.• Develop success plans to help each customer achieve meaningful outcomes aligned with their most important initiatives.• Regularly host live webinars for users covering specific product features.

• Established renowned Mexican craft beer brand in the San Diego County market, notoriously one of the most competitive and difficult markets to enter in the United States. • Generated new business revenue from the existing customer base and built long-lasting partnerships with accounts.• Managed the entire sales cycle from demand generation, discovery, solution presentation, close and contract negotiation.• Collaborated cross-functionally with internal marketing and production teams to develop creative go-to-market campaigns and address customer needs. • Maintained a detailed and accurate opportunity pipeline in accordance with our sales processes and Salesforce CRM.• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level.• Identified contracts in the local US and foreign Mexican market for Cervecería de Colima and communicated to executive leadership to aid in developing a focused approach to the US market. Accomplishments:• Grew sales volume by over 30%, increased net distribution by 40%, and brand awareness for the Cervecería de Colima brand at on and off-premise accounts within San Diego County.• Identified opportunities and created strategic growth plans to increase revenue and close new business which increased established accounts by 70% in 2019.

• Developed trusted consultative selling relationships with high volume and key accounts in San Diego County leading to $23M in revenue from ‘16 to ’19.• Owned new client implementations from initial signing through to completion of client onboarding journey.• Retained and grew the client portfolio through strategic management tactics, meeting SLA’s which led to a 95% retention rate.• Tracked key account metrics and compiled national sales reports using CRM tools and sales analytics software to identify current trends and forecast future tendencies in the San Diego and Southern California market.• Managed over 120 retail accounts, including the largest Heineken USA account in San Diego County. • Contributed to the rollout of premium Mexican import brand, Bohemia, in the San Diego market.Accomplishments:• Finished in the top 5% of Sales Volume Growth and net new distribution performance metrics YOY.• Exceeded sales volume KPIs by 24% in 2018. • Grew sales volume of largest Heineken USA retailer in San Diego County by 23% in 2018.

• Worked in collaboration with store directors and district managers to ensure 100% programming execution.• Leveraged weekly chain account ad activity to ensure suppliers’ brands were featured prominently on sales floor.Accomplishments:• 18% growth of sales volume in territory.

• Managed retail chain accounts, identified common customer issues and achieved monthly sales objectives.• Conducted in-store training and tastings to develop consumer awareness and product knowledge. Accomplishments:• Recognized as San Diego County top performer in 2015.

• Developed, produced, marketed and distributed initial apparel offering for Sharp Eye Surfboards, an internationally renowned custom surfboard manufacturer located in San Diego, CA since 1992.• Installed a premium retail section for Sharp Eye apparel and surfboards in NEXCOM, a US Navy Exchange retail location on base in San Diego, Ca.• Conducted market research on surfboard and clothing manufacturers. Subsequently utilized this research as a benchmark to determine the products that were considered essential for the initial launch of the clothing line in January 2013.• Worked with the craftsman and owner, Marcio Zouvi, to develop and sell Sharp Eye Surfboards apparel worldwide, including markets like France, Spain, Portugal, Brazil, Latin America and the Caribbean.• Coordinated efforts with domestic and international artists and graphic designers to result in a final, approved finished product for retail sale.

Responsible for assisting in market research and subsequent marketing and sales of Sharp Eye Surfboards apparel line based in San Diego, CA.

• Performed search engine optimization (SEO) for Surania.com, a custom women’s swimwear brand based in Barcelona, Spain.• Conducted market research for Surania to determine potential international markets to penetrate including the EU, North & South America, and Australia.• Responsible for maintenance and new content postings on all of Surania’s social media including Facebook and Twitter.• Translated all press releases from Castilian Spanish and Catalan into English.

• Assisted management in devising and implementing floor layouts that utilized store’s limited space, increased sales and showcased newly arrived product. Prepared for holiday sales and sponsored events such as the annual Cosmic Creek Surf Contest. Contributed to online sector’s blog through product testing and review.• Performed opening and closing duties including, but not limited to: daily sales and customer reports and analysis, cash register balances and deposits, and also directed employees in store clean up and maintenance. • Developed relationships with local company representatives. Often prepared and ordered new product and restock based off knowledge of current market trends, customer input, and the store’s needs at the time.• Instructed surf lessons in the spring and summer to both local residents and visiting tourists staying at the Ritz Carlton. Maintained store’s excellent relationship with Ritz Carlton through lessons and delivering surfboards and equipment to the hotel concierge when needed.