Miranda Fox Email & Phone Number

Bozeman, Mt, Us

Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement, and scale challenges. Learn more at marketingarchitects.com.

Remote

Clients (Kantar Insights): PepsiCo, HP, Wells Fargo, AdobeClients (Kantar Insights - Brand Solutions): VF CorpClients (Kantar Insights - Media Solutions): Amazon (as pub & advertiser), Addressable TV (MVPD partners)• Co-lead PepsiCo North America client relationship championing client’s business across Kantar solution areas to propose and deliver winning strategic engagements netting $6M in annual revenue. Lead internal Kantar teams in the execution of funded work. Serve as the voice of the client in review of project deliverables with accountability for managing and meeting client expectations.• Manage all PepsiCo NA engagements to scope and budget; ensure job profitability while mitigating risk. Identify growth opportunities to cross sell new products and services. Oversee financial health of account with ongoing reporting to sales. - Previously executed the above for Wells Fargo ($3M annual revenue), Adobe ($1M annual revenue), HP ($3M annual revenue), VF Corp ($1M annual revenue)Previously Director, Client Leadership - Media• Oversaw day-to-day execution of digital Brand Lift work for Amazon as an Advertiser and Amazon as a Publisher, as well as several MVPD partners (including Comcast, Charter/Spectrum, Cox, Verizon and Altice) executing ATV BLI measurement. Responsible for compiling and delivering client QBRs.• Mentored and coached 2 junior level associates, setting professional expectations, short- and long-term goal development, navigating internal conflict and reviewing bandwidth for departmental resourcing needs.

Remote

Clients: Kraft, Kellogg, Hershey, Campbell's, Coca Cola & Keurig Dr. Pepper• Served as lead client manager for major CPG brands, such as Kraft, Kellogg, Keurig Dr Pepper, Campbells, Coca Cola and Hershey, executing within Oracle Advertising’s activation suite (3rd party targeting, 1st party enrichment, contextual targeting). Oversaw financial health of all accounts.o Through active listening and thoughtful client management, unlocked custom contextual targeting and brand safety for an above mentioned brand resulting in a 400% increase in revenue secured.• Understood product sale cycles and consumer buying behavior to provide data-driven recommendations driving in-stores sales lift. Leveraged Oracle’s vast data-spine to provide thoughtful brand insights in support of broader campaign planning.• Uncovered upsell opportunities to help drive further campaign success, cross-sell various Oracle products where it made strategic sense to meet and exceed revenue goals.o Alongside data analytics specialists, identified unique opportunity to upsell custom audience targeting and insights for CPG New Brand Buyers that scaled across all of Oracle Advertising.

Remote

Clients: Kraft, Kellogg, Hershey, Campbell's & Keurig Dr. Pepper

Broomfield, Colorado

Clients: Amazon, Pinterest & Pandora• Day-to-day CPG activation lead for Pinterest, Amazon, Pandora & Facebook

Boulder, Co

Client: Domino's• Oversaw nationwide local planning for Domino’s across five media planners – local TV, radio, digital, social and outdoor. Served as main point of contact between CP+B and Domino’s Marketplace Activation team, supporting 204 domestic franchise co-ops.

Boulder, Co

Clients: Domino's, American Heart Association, Embraer (global account)• Planned and executed 2018 $2M global digital and print media for Embraer (military defense) owning client management, vendor relationships, negotiation, billing, and final insertion order execution.• Planned and executed 2018 $2M national digital media for AHA diabetes initiative owning vendor relationships, negotiation, billing, and final execution.• Planned, secured and delivered all in-kind outdoor media for Ad Council and Gill Foundation 2018 “Beyond I Do” campaign.

Portland, Oregon Area

Clients: Nerdwallet, Leesa Sleep, Miracle Ear, United Money Reserve, USAA, Zenni, Eloquii• Day-to-day coordination, execution and management of media plans across several client accounts. Included development of media recommendations, weekly optimizations, as well as strategic POVs. Accounts ranged from $1M - $5M in annual media spend across finance, retail, e-comm.• Utilized internal and 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities.

Portland, Oregon Area

Portland, Oregon Area

Rain Agency (formerly R2C Group) is a creative and media agency with sophisticated, end-to-end direct response marketing capabilities. We link brand strategy, creative and production to dynamic media buying and advanced analytics – achieving unbeatable success for our clients. We’ve honed our craft through years of experience and apply vast analytical knowledge to everything that we do. We have proven that it is possible to deliver on both sales and branding without making sacrifices.R2C Group clients have spanned startups including; ChristianMingle.com, Web.com, Consumer Cellular, TaxACT.com, Wayfair.com, bareMinerals, Ancestry.com, ProFlowers and Nordictrack. And major brands including; Humana Healthcare, Bissell, Microsoft, Chase Bank, KitchenAid, Philips Electronics, TiVo, Nintendo Wii, P&G, Ace Hardware and Vonage. Founded in 1998, R2C Group has offices in Portland, San Francisco, Philadelphia, and Providence. More information is available at http://www.r2cgroup.com.

Missoula, Montana Area

Worked on a team to help manage University of Montana social media accounts, digital strategy and marketing campaigns. Managed multiple projects in video content creation, media planning and buying. Helped create and launch a student-run ad-agency, BRNTLY.

Oakland, California

Campaign Management | Account Management | Sales PlanningSupported national campaign launches by processing insertion orders, checking available inventory and providing screen shots to clients for premium advertising campaigns including: Live Nation, Gap, Chevron, Mini Cooper, and Ford. Tracked and monitored campaigns for accurate delivery and reporting by utilizing DoubleClick (DART), and Sizmek (MediaMind), to check impression delivery and clicks for clients including Gap and Live Nation.DoubleClick by Google | Sizmek (MediaMind) | Microsoft Suite (Excel, PowerPoint) | Nielsen | Salesforce

Missoula, Montana Area

Provide temporary support throughout the development and marketing efforts of United Way of Missoula County. Work to plan and implement donor engagement activities, and an organization-wide social media effort. Gather and coordinate media materials. Participate as needed in fundraising and community development activities. Responsible for communicating the United Way brand by following national brand guidelines and engagement strategies.

412 W. Alder Missoula, Mt 59802

Support the development and marketing efforts of United Way of Missoula County. Work to plan and implement donor engagement activities, and an organization-wide social media effort. Participate as needed in fundraising and community development activities. Responsible for communicating about the United Way brand, learning and following national brand guidelines and engagement strategies.