Marissa Moore Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Beloit, Wi, Us

Atlanta, Ga, Us

• Own and optimize all existing lead generation channels, including affiliate, paid social, paid search, display/retargeting, and other paid content• Orchestrate A/B testing methodologies across multiple channels, refining ad creatives and landing pages• Establish and maintain strong relationships with external partners and vendors to ensure valuable collaboration for positive company growth• Spearhead the implementation of lead scoring and implementing lifecycle tactics to refine nurture programs and aid conversion of qualified leads

Greenwood Village, Colorado, Us

• Supported, optimized, and led cross-channel campaign efforts by executing a surround-sound marketing approach through account-based marketing for better brand recognition and pipeline generation• Nurtured leads and optimized omnichannel campaign efforts (CPC, CTR, and CPA) through A/B testing • Implemented and owned SEO strategy with launch of new website to ensure scalability of brand and growth of reach • Collaborated cross-functionally with marketing, sales, and product teams to execute ambitious multi-channel campaigns, ensuring alignment and integration of goals

Greenwood Village, Colorado, Us

• Assisted in executing best-in-class B2B marketing practices for a historically D2C company through new processes and guidelines, built data hygiene through new website forms for better attribution, and onboarded tools to aid company goals• Collaborated cross-functionally with go-to-market leaders to create ideal customer profiles for increased campaign effectiveness• Spearheaded the evaluation, selection, and execution of new ABM tool 6sense, including conducting marketing research, analyzing vendor capabilities, and ensuring cross-functional alignment• Created and implemented a reporting structure to monitor marketing initiatives and measure value to maximize ROI

Johns Creek, Ga, Us

• Managed and optimized SEO/SEM, PPC, and social performance using Google Analytics, Salesforce, and other platforms to translate quantitative and qualitative data into actionable recommendations• Implemented SEO strategy to increase website traffic and create benchmarks for optimization efforts • Launched online presence and led the expansion of Pexco’s social media strategy by leveraging new platforms

Atlanta, Georgia, Us

• Developed a keen understanding of reporting and analytics by utilizing tools like Google Analytics and Yardi to optimize PPC, SEO, social, and website by collaborating with Director of Brand Experience

Roswell, Georgia, Us