Muhammad Yasir Email & Phone Number

Dubai, Ae

Karāchi, Sindh, Pakistan

• Handled SMM clientele across various industries, including e-commerce, healthcare, NGOs, educational institutions, and eBook, while overseeing the social media branding and marketing strategies for Salsoft Technologies' in-house brands of Mobile App Development, Video Animation Services, and eBook• Spearheaded social media campaigns, achieving a 40% increase in engagement on platforms like Facebook, Instagram, and LinkedIn, using tools like Meta Business Suite for scheduling, monitoring, and reporting• Developed targeted content strategies, resulting in a 30% growth in audience interactions for brand pages, leveraging insights from Meta Business Suite for optimization• Collaborated with design teams to enhance visual storytelling across multiple social media channels, boosting overall campaign effectiveness• Launched and managed high-performing paid advertising campaigns on Meta, including conversion-focused sales campaigns, lead generation, and catalog ads for e-commerce clients• Onboarded clients to Meta’s advertising ecosystem by setting up their Business Manager accounts, creating essential business assets, and integrating them with a central agency account for streamlined campaign management• Created and optimized Facebook and Instagram Shops for e-commerce clients, driving product visibility and sales directly through social platforms• Navigated TikTok Business Manager, setting up business assets and launching TikTok Shops for e-commerce clients to tap into new customer bases

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Developed and launched a dynamic social media marketing strategy across platforms like Instagram, Facebook, and TikTok, driving a 40% increase in brand engagement and follower growth• Created engaging and shareable content tailored to each platform, leading to increased audience interaction and driving traffic to the brand’s Shopify store• Regularly analyzed social media performance metrics using tools like Meta Business Suite and Google Analytics, refining strategies to optimize reach and engagement• Executed targeted advertising campaigns on Meta achieving a profitable ROI of 4x through effective ad placements and audience segmentation• Collaborated with more than 10 influencers and brand ambassadors to enhance brand visibility and credibility, resulting in increased reach and conversions across social media channels

Bachelor Of Business Administration - Bba, Marketing, 3.00 Cgpa

Key Courses & Skills: -Consumer Behavior: Gained insights into what drives consumer decisions, enabling the creation of targeted marketing.

Intermediate, Pre-Engineering, A-1