Muhammad Yasir Email & Phone Number

Karāchi, Sindh, Pakistan

• Handled SMM clientele across various industries, including e-commerce, healthcare, NGOs, educational institutions, and eBook, while overseeing the social media branding and marketing strategies for Salsoft.
• Spearheaded social media campaigns, achieving a 40% increase in engagement on platforms like Facebook, Instagram, and LinkedIn, using tools like Meta Business Suite for scheduling, monitoring, and reporting
• Developed targeted content strategies, resulting in a 30% growth in audience interactions for brand pages, leveraging insights from Meta Business Suite for optimization
• Collaborated with design teams to enhance visual storytelling across multiple social media channels, boosting overall campaign effectiveness
• Launched and managed high-performing paid advertising campaigns on Meta, including conversion-focused sales campaigns, lead generation, and catalog ads for e-commerce clients
• Onboarded clients to Meta’s advertising ecosystem by setting up their Business Manager accounts, creating essential business assets, and integrating them with a central agency account for streamlined campaign management

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Developed and launched a dynamic social media marketing strategy across platforms like Instagram, Facebook, and TikTok, driving a 40% increase in brand engagement and follower growth
• Created engaging and shareable content tailored to each platform, leading to increased audience interaction and driving traffic to the brand’s Shopify store
• Regularly analyzed social media performance metrics using tools like Meta Business Suite and Google Analytics, refining strategies to optimize reach and engagement
• Executed targeted advertising campaigns on Meta achieving a profitable ROI of 4x through effective ad placements and audience segmentation
• Collaborated with more than 10 influencers and brand ambassadors to enhance brand visibility and credibility, resulting in increased reach and conversions across social media channels

Bachelor Of Business Administration - Bba, Marketing, 3.00 Cgpa

Key Courses & Skills: -Consumer Behavior: Gained insights into what drives consumer decisions, enabling the creation of targeted marketing.

Intermediate, Pre-Engineering, A-1