Responsible for managing Multiseas Commercial Office in São Paulo, overseeing Sales and Customer Service operations as the General Agent for HMM in Brazil.I was hired to spearhead HMM's significant transformation with the Solo Service connecting the Far East to the East Coast of South America. My primary responsibilities as a Liner Manager extended beyond commercial responsibilities and centered on ensuring the overall performance and success of the service.

Responsible for a wide range of key functions, including Commercial Management, Sales, Marketing (Intelligence and Institutional Communication), and Customer Service:Serving as the primary liaison between the company and the Direction and Management of Navigation Lines, both domestically and internationally.Spearheading strategic planning efforts within the Commercial Area, aimed at enhancing existing services and fostering the acquisition of new services and customers for the terminal.Taking charge of the motivation, training, and leadership of the Commercial Team to ensure the attainment of pre-established budgetary goals.Managing contracts with Shipping Lines, Customers, and Cargo Agents to facilitate efficient business operations.

In charge of overseeing Intermodal Products & Services, I ensure robust commercial performance across Road, Barge, and Rail Transportation, as well as Services like Stuffing and Pre-POS Stacking in Brazil. My responsibilities include driving positive outcomes and serving as a pivotal player in the organization's strategic initiatives.Key areas of focus encompass:Product Management: Guiding the development and management of our Intermodal product portfolio.Leadership of the Commercial Intermodal Team: Managing and inspiring the team to excel in their roles.Business Development: Proactively seeking opportunities to expand our business footprint.Sales Support and Leadership: Providing assistance and leadership to our sales organization.Performance Excellence: Ensuring that our terminals consistently meet or exceed performance expectations.Account Growth: Identifying and capitalizing on growth prospects within our current account base.Efficiency and Profitability: Directly coordinating commercial activities to optimize efficiency and maximize profitability.By effectively managing these critical aspects, I contribute to the organization's growth and success in the Brazilian market.

Appointed as General Manager with the mandate to establish UASC's proprietary office structures (UASAC) in Brazil, Uruguay, and Argentina through a Joint Venture with a Chilean Group, I assumed the pivotal role of overseeing all business operations within the Brazilian territory while concurrently serving as the Commercial Director for UASC in Brazil.My primary responsibilities encompassed:Establishment and Leadership: Pioneering the setup and management of the country organization.Commercial Strategy: Crafting and executing the commercial strategy for the country.Team Development: Nurturing staff capabilities through training and development initiatives.Strategic Planning: Formulating comprehensive business plans and budgets.Performance Excellence: Ensuring the achievement of sales, operations, and customer service targets.Stakeholder Relations: Cultivating senior-level relationships with UASC service providers and customers.Operational Oversight: Supervising and optimizing operational performance.Contract Management: Managing contracts and procurement activities throughout the region.In this multifaceted role, I played a pivotal part in establishing UASC's presence and success in the South American market.

As the inaugural executive appointed by China Shipping in Brazil during the company's initial foray into South America, initially in a joint venture with a Brazilian partner, my role entailed the comprehensive development and implementation of the entire commercial framework within the country. This encompassed Sales & Marketing, Pricing, and Customer Service.One of the paramount challenges I faced during this period was introducing a completely new brand to the market, as CSCL was not widely recognized locally. However, it didn't take long for the company to establish itself in the local market and gain a stellar reputation, earning recognition from our valued customers.My primary responsibilities included:Cultivating and Nurturing Customer Relationships in Brazil: Building and maintaining strong relationships with customers.Trade & Marketing Initiatives: Strategizing and executing trade and marketing activities.Budgetary Planning & Business Strategy: Formulating and overseeing budget and business plan activities.Management of Customer Service and Pricing Departments: Directly managing these critical departments.End-to-End Accountability for Sales Activities and Outcomes: Assuming full responsibility for sales activities and results.Institutional Marketing (PR) Efforts: Spearheading institutional marketing and public relations activities.In my capacity, I played a pivotal role in not only establishing China Shipping as a recognized entity in the local market but also in fostering positive customer recognition and satisfaction.

My last position at P&O Nedlloyd was as the National Sales Manager for Brazil, where I dedicated 16 years of my career. Over this extensive tenure, I held various roles, initially starting in the Trade & Marketing Department as a Manager Assistant. In this capacity, I was responsible for overseeing the East Coast of South America, which included the River Plate Area.During my time as an Assistant to two Trade Managers, my responsibilities encompassed the meticulous control, monitoring, and management of all sales activities within the East and South America (ESA) region for all P&O Nedlloyd Services.After some time, I received a well-deserved promotion to Sales Manager for the Northern Part of Brazil. In this role, I took charge of all sales activities within the region. Two years later, I ascended to the position of Central Sales Manager, where I oversaw the pivotal São Paulo Area market.With a more pronounced focus on the Reefer Segment and in line with the company's growth strategy in this segment, I wholeheartedly dedicated myself to developing the Reefer Market, particularly in the Northern Part of Brazil, as the Reefer Manager. This effort resulted in excellent outcomes for the company.Following some internal restructuring within the organization, a decision was made to separate responsibilities between Trade and Sales functions. I was honored to be invited to serve as the National Sales Manager for the company, where I assumed responsibility for overseeing sales activities and staff for four key services: USA, Far East, Caribbean, and North Europe/Mediterranean in the Brazilian market.My main responsibilities included:• Supervising the commercial activities of third-party agents in Brazil.• Cultivating and nurturing customer relationships in Brazil.• Developing and managing budgets, marketing strategies, and business plans.• Implementing institutional marketing (PR) activities."