Matthew Nasser Email & Phone Number

Ann Arbor, Michigan, United States

📈 Spearheaded enterprise-wide digital transformation initiatives, implementing cutting-edge MarTech solutions that revolutionized customer engagement and operational efficiency🌐 Built and led a high-performing global team across multiple time zones, establishing streamlined workflows that accelerated project delivery and improved cross-functional collaboration💡 Architected and executed comprehensive digital strategies, aligning technology implementation with business objectives to drive organizational growth🔄 Led end-to-end digital transformation projects from conception to execution, managing stakeholder expectations and ensuring seamless integration of new technologies📊 Implemented data-driven decision-making processes through advanced analytics platforms, enabling strategic insights and continuous optimization🤝 Orchestrated successful vendor partnerships and complex technology implementations, resulting in streamlined operations and enhanced digital capabilities💼 Developed and executed strategic marketing automation programs using Salesforce Marketing Cloud, significantly improving customer engagement and campaign effectiveness🎯 Led the modernization of digital infrastructure, implementing scalable solutions that enhanced operational efficiency and reduced technical debt🌟 Established best practices and governance frameworks for digital initiatives, ensuring consistency and quality across all digital touchpoints📱 Directed the development and optimization of multi-channel digital experiences, increasing user engagement and conversion rates🔗 Fostered strategic partnerships with key stakeholders across Marketing, IT, and Business units to drive digital innovation and adoption📈 Managed comprehensive digital analytics programs, leveraging insights to optimize performance and demonstrate ROI on digital investments

Ann Arbor, Michigan, United States

🚀 Orchestrated comprehensive Salesforce Marketing Cloud implementation, designing and executing sophisticated B2B and B2C customer journeys that enhanced customer engagement and automation capabilities💼 Led enterprise-wide digital ecosystem management across multiple retail platforms (Lowe's, Home Depot, Menards, Wayfair), streamlining product information management and optimizing digital presence📊 Spearheaded data architecture initiatives through strategic GTIN management and product information systems, ensuring seamless integration across all digital channels🌐 Directed full-stack web development projects across multiple platforms (BigCommerce, WordPress, Liferay), implementing responsive designs and optimizing user experience for both B2B and B2C audiences🔄 Translated complex business requirements into actionable technical solutions, bridging the gap between business strategy and technical implementation👥 Fostered cross-functional collaboration between Digital, Marketing, and IT teams, breaking down silos and establishing efficient workflows📈 Project managed multiple concurrent digital initiatives, from concept to completion, ensuring alignment with business objectives and stakeholder expectations🤝 Built and maintained strategic vendor relationships, coordinating technical stakeholders to deliver enterprise-scale solutions on time and within budget🎯 Pioneered the integration of Marketing Cloud platform capabilities with overall brand strategies, elevating marketing automation and customer engagement

Ann Arbor, Michigan, United States

(Formerly Masco Cabinetry)

Ann Arbor, Mi

Ann Arbor, Mi

📊 Pioneered company's Amazon Seller Central presence, launching and managing product campaigns that generated 60% of monthly sales through strategic sponsored product optimization🎯 Successfully executed large-scale product launch initiative, creating and optimizing 1,000+ SEO-focused product pages on BigCommerce platform, enhancing digital product visibility💡 Conceptualized and developed innovative kitchen budgeting calculator tool, driving lead generation and improving customer experience through interactive cost estimation"

Wixom, Michigan

🚀 Drove 87% year-over-year sales growth in Michigan territory through strategic B2B sales initiatives and relationship building with distributors and end users📧 Developed and executed targeted email marketing campaigns using Constant Contact, providing actionable lead intelligence to sales team through engagement analytics🎨 Led complete website redesign project, creating modern digital presence through GoDaddy platform while designing custom promotional assets using Photoshop

Masters Of Business Administration (Mba), Ebusiness, 3.86

Focus: Digital transformation, marketing technology, and business innovation

Bachelor Of Business Administration (Bba), Marketing

Notable Academic Projects: 🌐 Developed and optimized WordPress website achieving first-page Google rankings through strategic SEO.