Nicole Cantley Email & Phone Number

Raleigh, Nc, Us

• Develop and drive a comprehensive employee engagement strategy that elevates the employee experience, informs and motivates employees; and, supports business goals and our culture• Use insights and data to inform and optimize employment brand and marketing communications strategies and plans• Develop strategic employment brand advertising and marketing communications campaigns, in partnership with Corporate Marketing, that align with corporate business objectives and drive outcomes• Collaborate across the enterprise to ensure strategic and organizational alignment of the company’s overall employment brand message in the marketplace• Develop social media strategy to position Blue Cross NC as an employer of choice and enhance our social recruitment efforts• Manage our Glassdoor account and employment brand presence on our corporate social media platforms (LinkedIn, Instagram and Twitter)• Partner with the Onboarding and the Talent Acquisition teams to improve our onboarding process and candidate experience

• Collaborate with a cross-functional team to lead communications for the company’s new enterprise strategy, directional theme and refined culture• Manage implementation of communications plans and develop communications, including articles, all-employee emails and creative collateral, to launch our enterprise strategy that increased employee understanding of the company’s direction and improved their connection to the company’s vision, as shown by employee engagement survey results • Lead the HR social media strategy, specifically for LinkedIn, to increase awareness of the company’s employment brand and culture, career opportunities and commitment to wellness• Manage and develop HR social media content, which has increased our followers on LinkedIn by 60% in less than two years

• Led the communications strategy for the Stevie award-winning 5 Ton Challenge, a corporate initiative to lose 20,000 pounds in two years• Created promotional content for the Challenge, including web pages, articles and employee stories, that generated more than 16,000 page views on launch day • Developed the video concept and facilitated the video and photo shoots for the Challenge• Managed the editorial blog calendar to engage employees with our Weight Warriors• Collaborated with our Public Relations team and Web Office to develop an external campaign for the Challenge and wrote social media content for all channels

• Created integrated communications plans for wellness initiatives that consistently met or exceeded goals, including multi-channel campaigns for flu shots, the medical premium discount program and a telemedicine pilot • Pioneered live internal blogging to engage employees with information shared during corporate events, such as Town Halls and leadership forums• Assisted in refining our employee value proposition by facilitating interviews and focus groups to gather data and deduce trends • Measured communications effectiveness for internal campaigns by compiling monthly reports using Site Catalyst to track web analytics

• Provide communications advice and guidance to business clients • Assist with communications tasks: - Communications plans - Executive and management communications - All employee e-mails - Intranet content changes, additions and redesigns

• Sourced and consolidated advertising rates and circulation for over 100 publications• Assisted in photo shoots as a liaison between the media and the client• Expanded potential for new business by conducting research to create media lists tailored to each client and locating client editorial placements

• Reviewed Clinical Trial Agreements• Sampled peer universities to compare indemnification policies