Mo Lin Email & Phone Number

Shanghai

• Monitoring and analyzing APAC sales on a daily basis with sales and product managers• Setting budget information and management objectives for sales managers in APAC• Analyzing income statements to evaluate store profitability• Supporting the APAC Chairman (direct report) on sales analysis, strategic planning and other controlling duties• Evaluating sales trend and performing monthly sales forecasts with specific APO system (SAP module)• Providing reports on after sales management performance• Providing structured APAC sales reports on a monthly basis• Reporting periodically sales situation and trend to headquarter management

Shanghai City, China

• Prepared structured sales forecast for the soft drink Green Cola to be imported in China from Europe• Prepared cash flow forecast to verify the feasibility of the project• Sought potential suppliers and producers• Formulated brand positioning statement and marketing mix• Prepared Green Cola's promotional gadget catalogue

• Supported marketing team for the launch of the sub-brand “Leather Editions” in the Chinese market• Supported team for the development of systematic long term plans for new store openings in the first-line Chinese cities• Followed market research on the acceptance of the sub-brand “Italsofa” in China• Developed aggressive promotional plans to increase sales in summer• Supported logistics and VM team to organise “China Furniture Fair 2012” in restricted time

• Supported CRM team in developing a more effective customer retention strategy through catered mail advertising• Prepared analytical reports within the customer database in 80% of budgeted time• Communicated the intangible value of Louis Vuitton’s products to customers by emphasising the quality through word of mouth and the way in which the products should be presented• Managed to deal with different type of customer segments and understand their needs• Managed to build strong relationships with our clients as required by luxury environment

Master'S Degree, Strategic Marketing

Modules: - Technology in Marketing - Marketing and Innovation - Marketing and Business Strategy - Digital Economy - Contemporary Marketing.

Bachelor'S Degree, Business Administration And Management