Digital Marketing Specialist
Roles and Responsibilities:1. Developed and implemented comprehensive digital marketing strategies to increase brand visibility and engagement.2. Managed SEO initiatives, including keyword research, on-page and off-page optimization, which resulted in increased organic traffic.3. Led and optimized PPC campaigns across platforms such as Google Ads and Facebook, achieving consistent improvements in ROI and cost-per-conversion.4. Utilized analytics tools to monitor and report on the performance of campaigns, providing insights that informed ongoing strategy adjustments.5. Collaborated with content and design teams to create targeted marketing content, enhancing engagement and customer retention.Achievements:Played a key role in increasing social media engagement, boosting follower growth, and enhancing audience reach.