Mohammed Areff Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Relocated to Dubai, UAE in November 2021 with family. Currently Working with Microsoft Partners to expand and grow their businesses with Value Proposition development and Go to Market Strategies. • Setting up of a CRM Practice• Strategy for expansion and growth into new markets• Business Development strategies to Understand, Grow, Engage and Retain existing customers• Industry Value Propositions, Sales Strategies and Partner acquisition for ISV products

City Of Johannesburg, Gauteng, South Africa

Appointed Territory Lead for Rest of Africa and Middle East to expand & grow the Altron Karabina solutions through Partner Channel and directly to customers. Lead a team of regionally based Account Managers and Inside Sales managing partners in 12 countries. Achieved sales and revenue targets – 70% growth achieved in FY1. Closed 6 enterprise deals across the region – 6 new customer adds in 1st half. Decreased operating costs by 25% by delivering strategic sales training and guidance to existing Inside and Partner sales teams.

City Of Johannesburg, Gauteng, South Africa

Lead, build, strategically place and proactively and systematically pursue adding new targeted priority clients and new business opportunities for the Customer Engagement Consulting Services business across industries. Grew CRM Solutions Practice by 85% in the first FY and a further 35% in FY2. Attracted and built a team of 35 highly skilled and creative people – sales, pre-sales, project managers and consultants. Achieved & exceeded all targets – Revenue, GP and Net Profit. New CRM implementation approaches that optimized project delivery time and decreased process waste.Successeso Grew CRM Solutions Practice by 85% in the first year and is currently set-up for a further 35% in FY2o Attracted and built a team of 35 highly skilled and creative people – sales, pre-sales, project managers and consultantso Achieved & exceeded all targets – Revenue, GP and Net Profito Optimized project delivery time and decreased process waste by employing operations and delivery masters and global teams.o Enabled successful program-level continuous improvement via retrospectives development, workshops management, and inclusive strategies.o 98% Customer retention rate achievedo Represented South Africa at Microsoft’s Annual Partner Conference in Washington DC – presented and showcased Karabina’s Insurance Cloud based Solution for Customer Engagement.o Won Microsoft competency awards for 2 successive years – CRM Partner of the Year

City Of Johannesburg, Gauteng, South Africa

Established a national and regional sales structure for PWCs Microsoft offerings. Managed relationships with key accounts and internal stakeholders to create awareness of our offerings and capabilities and provided industry subject matter expertise to clients. Defined and created pursuit strategies including value proposition development, meetings and written presentations. Led a regional team based in UK, SA and India to close a multi-million Pound deal with a UK based university for a Digital Student Platform.Successeso Conceived and executed the strategy to spin-off an Industry Focussed Business Unit within a large consulting firm – delivered more than 1.5 times over sales targets in the first year; o Worked personally on and led a team of professionals (Sales to Strategy to Tech) to transform a UK based University into a client (student) led organisation – The Digital Student Journey. This was a 12-month engagement that included developing a business strategy designed for the digital age to organisational change management to managing the delivery of technology solution to enable the strategy. o Transformed a UK based hospital to a customer focussed commercial entity by defining and creating Patient Journeys and optimising the patient pathways and reducing operational costs. o Won Microsoft Award for the Digital Student Journey Solutiono Achieved PWC award for collaboration between regional offices regarding Microsoft Partnershipso Promotion achieved within 1st 3 months to Sales Lead for the Microsoft Partnership for PWC UK, SA and India.

City Of Johannesburg, Gauteng, South Africa

Managing Director and other Director’s Roles. Overall responsibility to co-owners and external shareholders for profitability and operations of company. Grew Revenue by 50% in 3 years and transformed the company from Product to Solutions and implemented a turnaround strategy to increase revenues and ensure sustainable growth. Executive Sponsor for Government and Financial Services Verticals for Kagiso Media Group.Successeso Led, developed and created a client engagement framework for a Media company’s radio station assets using big data, social media data and by designing predictive analytics models (over 1m listeners). o Was responsible for the sale of the client segmentation models and store placement models for a large fast food franchise company. This included revenue prediction models. Used various client data and information linked to external data sources. o Led the start-up of a dynamic sales and services organisation built on the combined product and service strengths of two leaders in the Media and Information Services industries – grew the company to $3,5 million in revenues; o Directed the turn-around and eventual sale of a $1,5million Internet based property sales, marketing and communications company – positioned the company for profitable sale; o Built and marketed a multi layered and multi-channel Customer Experience Platform for a large Media Broadcasting organisation – grew online and mobile advertising sales from $550k to $1,3million in one year.

City Of Johannesburg, Gauteng, South Africa

Oversee and lead the Client Services and Strategy teams specialising in Mobile and Microsoft CRM solutions which manage and grow Mint’s existing client accounts by devising client strategy, developing client relationships and delivering client objectives. Secured and managed critical relationships with multi-national and national corporate clients – achieved 100% retention ratio among major players in the telecom, FMCG, consumer packaged products, pharmaceutical and publishing industries. Sold and closed a multi-million-dollar deal with a Public Sector Organisation for an online based Microsoft CRM Solution – Smart City Mobile Solution.

City Of Johannesburg, Gauteng, South Africa

As the BU Manager I maintained full responsibility for assigned business unit, including profitability, product management, and budgeting and business unit operations. Focussed on building a Public Sector focussed practice for the Microsoft Offerings. Sold and delivered a Smart City Solution for a South African Government Agency - $2,5m deal. Built the Business Unit into a profitable state – increased revenue by 58% and further 25% in year 2.Successeso Focussed on building a Public Sector focussed practice for the Microsoft Offeringso Sold and delivered a Smart City Solution for a South African Government Agency - $2,5m dealo Built the Business Unit into a profitable state – increased revenue by 58% and further 25% in year 2.o Won Microsoft Awards for solutions and revenue attainment

City Of Johannesburg, Gauteng, South Africa

Led the Great Plains Financial software business. Built a Microsoft CRM practice and worked directly on Industry Specific solutions.

Master Of Business Administration - Mba

Management Advancement Program, Business, Management, Marketing, And Related Support Services

Management Advancement Programme, Business Administration And Management, General