Muhammad Babar Email & Phone Number

PEOPLE – Foster Collaboration and Communication• Collaborate closely with the head of marketing to determine the dealership’s desired digital brand representation and to align on content marketing strategy• Partner with teams of marketing and advertising professionals to plan and execute regional campaigns effectively across the UAE, Qatar, Oman, Bahrain, and Kuwait• Establish contracts and oversee vendor relationships to ensure that contracted marketing services are delivered effectively• Engage with other dealership divisions to foster unified marketing processes that support their initiativesTOOLS – Implement and Enhance Digital Experiences• Utilize management tools in developing, implementing, and monitoring the dealership's SEO, PPC, Email Automation, SMS, PR, and social media activities• Design and automate interactive BI dashboards; provide recurring and ad-hoc reports and visualizations• Examine lead performance for digital campaigns and channels by working with CRM and data analysts• Use design software and marketing automation systems to assist with the design and development of content• Evaluate the overall customer experience across all digital channels and touchpoints, together with regional digital performanceSTRATEGY – Drive Activities Informed by Trends and Technology• Regional digital media planning and buying. Ensure efficient budget allocation of key digital channels• Create and execute paid search, online advertising, and retargeting campaigns, and closely monitor outcomes to ensure the business's performance goals and sales funnel targets are fulfilled• Share insights with executive leadership to shape the business's strategy • Oversee the digital strategy for customer acquisition, relationship management, and retention• Track digital marketing trends, technology, and competitors’ activities to identify growth opportunities• Boost market reach by integrating social media into marketing efforts, and programmatic advertising

Sharjah, United Arab Emirates

• Managed the websites and blogs for the dealership, analyzed and proposed actionable content to align with the customer journey, and kept track of each activity to gauge how these tools affected sales. • Oversaw digital marketing initiatives for various business units. Assisted in coordinating with other team members to ensure the budget was managed effectively and met targets. • Analyzed, measured, and reported data from various sources and provided analysis and interpretation of customer behavior and actionable insights.• Collaborated with technical teams and web developers to address usability issues and provide a smooth customer experience.• Established relationships with advertising and trafficking vendors to produce outcomes that adhere to service and quality standards.• Gathered, examined, and presented information about customer behavior, conversion rates, customer journeys, funnel analysis, and multi-channel attribution. • Successfully installed and maintained UTM tracking tags on each campaign's artwork.• Maintained a digital marketing calendar and organized timely campaign asset delivery• Administer digital signage content according to the specific requirements of each country

Dubai

• Oversaw offline and online integrated marketing communication initiatives of the company.• Proficiently managed lead generation and RFID Fuel Automation System awareness campaigns for Emirates National Oil Company (ENOC). Produced content for ENOC's retail brand websites in cooperation with their brand team.• Successfully increased awareness by 41% in six months for the ENOC Fuel Automation System campaign.• Presented consumer trends, campaign results, competition analysis, market research, forecasts, and consumer data.• Communicated campaign goals, deadlines, and deliverables to the sales team to achieve the company’s goals and objectives.• Participated in public events and oversaw operation teams from the event's conception to its successful completion.• Established and maintained relationships with key stakeholders and update them on marketing plans and campaigns. Regularly used ATL and BTL communications strategies.• Consistently managed and mentored team members; set performance goals and conducted reviews.• Developed the internet marketing strategy and carried out SEO, PPC, email, and social media campaigns.• Enhanced the content, appearance, and usability of the company websites to give a better online customer experience.

Dubai, Uae

• Competently administered the delivery of innovative account-based marketing and communications strategies to maintain brand standards and ensure lead generation for the company.• Developed and implemented a group-wide digital marketing strategy for the group and clients in the healthcare, telecom, and landscaping industries.• Created monthly content calendars for social media accounts, followed by reports and analytics using Hootsuite.• Presented reports about Web Analytics, such as data and traffic analysis, campaign tracking, and channel attribution.• Managed Adwords search and display campaigns, Facebook campaigns, and On-page and Off-page SEO.• Supervised company’s Facebook, Twitter, Google+, Pinterest, Instagram, and Linkedin accounts. Designed and personalized audience segmentation for email marketing.

• Search engine optimization, affiliate marketing, and campaign management for clients’ E-Commerce websites. • Successfully launched campaigns and strategies by collaborating with affiliate partners and affiliate networks.• Engaged with leading affiliate networks in the UK and Europe, such as CJ, Trade Tracker, Paid on Result, and Trade Doubler.• Assisted the affiliate manager in driving the growth and success of the affiliate programs. • Managed affiliate campaigns for clients. Updated affiliates on new product releases, corporate news, and promotions. • Launched new and managed existing affiliate programs for clients.• Track affiliate promotions and find potential websites for strategic affiliate partnerships.• Efficiently provided channel reporting, campaign activities, and maintenance of the Partnerize platform.• Accountable for developing client connections to maintain stable relationships with them.• Establish reports and analyze trends and other data to effectively share findings and insights with clients.• Involved in social media marketing, maintaining agency's website, search engine optimization, updated and improved content to ensure site structure was search engine efficient

United Kingdom

• Produced high-quality, on-page, and off-page SEO content for a website, blogs, and social media.• Conducted quality assurance on all outgoing, creative content to ensure that deliverables were organized and consistent.• Prepared well-structured drafts using Content Management Systems.• Identified customers’ needs and gaps in content and recommended new topics.• Ensured all-around consistency (style, fonts, images, and tone).

Loughborough, Uk

• Giving advice and guidance on product selection to customers• Responsible dealing with customer complaints• Keeping up to date with special promotions and putting up displays• Reporting discrepancies and problems to the supervisor• Being responsible for processing cash and card payments

Masters, Advertising & Marketing Management(Southampton, United Kingdom)

► Built a critical awareness of the advertising industry with a focus on understanding the theoretical underpinning to marketing.

Professional Diploma In Online & Digital Marketing (London, United Kingdom), Distinction

Elaboration on various areas of the digital marketing including Digital Marketing Strategy, Web Analytics (Google Analytics), Search.