Phương (Mộc Thiên) Nguyễn Email & Phone Number

Ho Chi Minh City, Vietnam

USER GROWTH:- Mainly in charge of Mega campaigns such as Tet, Xmas, Mid-Autumn,... and E2E campaign process: plan, manage campaign to achieve KPI about new paying users, monthly paying users and cost per user.- Manage ad-hoc initiatives and build up new usecases to push paying users.- Design communication and campaign plans to trigger users to explore new features/ products.- Analyze data to deeply understand performance and improve campaigns.REVENUE GROWTH:- Fully… Show more USER GROWTH:- Mainly in charge of Mega campaigns such as Tet, Xmas, Mid-Autumn,... and E2E campaign process: plan, manage campaign to achieve KPI about new paying users, monthly paying users and cost per user.- Manage ad-hoc initiatives and build up new usecases to push paying users.- Design communication and campaign plans to trigger users to explore new features/ products.- Analyze data to deeply understand performance and improve campaigns.REVENUE GROWTH:- Fully in charge of E2E marketing activities differently for each bank partner, design promotion and communication plan- Provide marketing solutions for merchant partners.ACHIEVEMENT:- User growth: sustaining positive user growth while reducing cost aggressively. + Mid-Year Campaign 2022: uplifted 275% referral traffic contribution in traffic base + Mid-Autumn 2023: uplifted 43% new traffic via new virality mechanic in spite of reducing 35% traffic cost + Tet 2024: achieved 128% paying users even though the budget reduced 70% than Tet 2023- Revenue growth: diversify campaigns for bank partners to achieve 140% KPI full year 2023. + Open account ACB online: reached 130% target before the due-date of 1 month, exceeding up to 50% KPI monthly. + UOB lead: achieved 100% KPI after 3 days within project duration of 30 days. Show less

Ho Chi Minh City, Vietnam

- Propose campaign plans based on management direction and market trend, such as Men Sale, Back to School, Mid-Autumn,...- Create campaign messages, key mechanics, and engagement boosters- Manage thematic campaign budget, plan voucher schemes to achieve target while ensuring cost-efficiency- Work with multiple stakeholders to deliver one key message for each thematic campaign, including Business Development, Graphic Design, Public Relations, Social Media, Online Marketing,...-… Show more - Propose campaign plans based on management direction and market trend, such as Men Sale, Back to School, Mid-Autumn,...- Create campaign messages, key mechanics, and engagement boosters- Manage thematic campaign budget, plan voucher schemes to achieve target while ensuring cost-efficiency- Work with multiple stakeholders to deliver one key message for each thematic campaign, including Business Development, Graphic Design, Public Relations, Social Media, Online Marketing,...- Train and manage team members to execute in the right direction and ensure campaign performance- Work with Business Intelligence team to deep-dive consumer insights for campaign planning, track and measure campaign effectiveness Show less

Ho Chi Minh City, Vietnam

- Mainly in charge of mechanics in landing pages for Monthly Thematic & Big Campaign including daily theme pacing, special tactics for each day to deliver the target- Deal with all categories to deliver target on both company and category level - Cooperate with Operation and Business Development teams to ensure all deals are meet criteria, deadlines,... - Flexibly respond to urgent requests from the management board, solve ad-hoc requests from other teams to reach the target… Show more - Mainly in charge of mechanics in landing pages for Monthly Thematic & Big Campaign including daily theme pacing, special tactics for each day to deliver the target- Deal with all categories to deliver target on both company and category level - Cooperate with Operation and Business Development teams to ensure all deals are meet criteria, deadlines,... - Flexibly respond to urgent requests from the management board, solve ad-hoc requests from other teams to reach the target, increase customer experience Show less

Ho Chi Minh City, Vietnam

- Monitor real-time queues and identify fraud transactions within the business portfolio. - Ensure confidentiality of all information collected during investigation - Identify fraudulent transactions and cancel them from further processing- Base on behaviors of cheater, suggest prevention plan for the teams burn voucher, rebate their campaign

Ho Chi Minh City, Vietnam

- Manage turnover of P&G's brands in the supermarket, allocate goods for other supermarkets - Manage inventory, goods in and out weekly - Keep in touch with managers of Categories & Supermarkets to ensure display effectively in POSM - Training PG to display goods and consultant customers

Ho Chi Minh City, Vietnam

- Interview target audiences to check the information collected by Field Auditors- Evaluate the quality working of Field Auditors - Ensure the information is the best quality for the client's requirement