Senior Marketing Executive - Mega Campaign Lead
CurrentUSER GROWTH:- Mainly in charge of Mega campaigns such as Tet, Xmas, Mid-Autumn,... and E2E campaign process: plan, manage campaign to achieve KPI about new paying users, monthly paying users and cost per user.- Manage ad-hoc initiatives and build up new usecases to push paying users.- Design communication and campaign plans to trigger users to explore new.