Mo Haley Email & Phone Number

Los Angeles Metropolitan Area

- Designed the business branding, including logo and business materials- Created an online presence for this small business- Created and built internal project management systems- Targeted outreach to new clients and local community

Los Angeles, California, United States

• Lead the org-wide Priority Project as Step Up Digital Community Lead, managing a cross-functional team of 10 members (associates to executive leadership), overseeing project charter creation, research, stakeholder engagement, platform evaluation, vendor coordination, contract creation, developer collaboration, content creation, launch implementation + stakeholder communication for progress updates• Manage the online mentoring program, overseeing the pilot program, + spearheading the mentorship platform launch• Build + foster engagement with mentors, teens + young adults• Translate Step Up programming to digital learning content, integrating technology + multimedia• Design adaptive digital assets + curriculum content to cater to users at multiple levels including resource guides + digital activities, ensuring alignment with program content, brand + quality assurance• Manage the platform content calendar + publishing schedule• Troubleshoot issues with the mentorship software + platform provider• Manage the relationship with the background check vendor, review reports + follow-up• Monitor trends in mentorship, educational technology + digital learning communities• Lead platform data tracking + reporting, impact assessment, leveraging data to inform decisions• Support event/program production + implementation with in-person assistance at programs + tabling, tech supportfor virtual programming• Event work such as LA Summer Series, Step Up Together digital summit, a virtual summer Career Camp + Inspirational Awards Gala• Graphic design content for flyers, printed materials, events, social media + emails• Create + send weekly career channel emails, monthly digital community newsletters + event confirmation + thank you emails• Assist in personal outreach, networking, grant + recruitment efforts• Collaborate in cross-functional working groups + special projects, including Data, Web, TikTok, Special Event Planning, + Young Adult Program Development

Greater Los Angeles Area

Performed administrative and secretarial duties to support the VP of Digital such as onboarding, invoicing, budget tracking, and team expensing.•Handled gaming and influencer support, including researching social gaming and influencer streaming news, events, and updates, facilitating strategy, communication, scheduling, and gifting with influencers, monitored streams and social channels throughout campaigns, and supported tracking efforts.•Monitored public feedback across all social media channels daily, and in turn: reported on potential outreach & engagement opportunities, analyzed trends following target audiences across channels to help grow followers, managed community engagement of day-to-day posts, DMs, campaigns, PSAs, and special events.•Served as a key part of Twitch, TikTok, and Instagram influencer campaigns, from research to outreach, strategy, execution, and reporting.•Worked with Social, Web, Gaming+Influencer teams on various projects including tracking efforts for digital campaigns, content posting, strategic recommendations, recap reports and presentations, QA/system testing, toolkit creation, online research, competitor analysis, budgeting, and other support as needed.•Provided support at various online and special events, like the Stand Up To Cancer Telecast.

Greater Los Angeles Area

- Coordinator for a small art businessAs with any small business, I wore many hats at this company and there is not necessarily a proper job title to encompass my responsibilities. Among those are:- Point of contact with 50 wholesale accounts, handling restocking, invoicing and follow-up.- Maintained e-commerce website, product listing, fulfillment, customer service, website SEO and any additional web updates.- Filled retail orders, from individually packing each to handling customer questions or concerns.- Maintained inventory levels and quality controls of product.- Planning of collaborative projects- Worked booths at special events- such as craft fairs, pop-ups, and private events- Createf new design concepts- like constructing all new packaging, or coloring the fall collection- Handled financial tracking, including cash flow and monthly to yearly sales tracking- Assisted in media planning and content creation for the Instagram, blog and newsletter- Handled any additional day to day business

Greater Los Angeles Area

Started as an intern and promoted after four months to help build out West Coast office alongside the Director of West Coast Operations in ’16-’17. Brought back on to help with Winter/Spring Fashion Week projects.- Ability to maintain business relationships and client relations through daily communication with clients, upkeep of contact lists and requests, as well as successful face to face interactions through weekly appointments with important influencers and stylists.- Planned and executed weekly digital influencer gifting through client curation based on influencer brand matching, conducted daily client communication, boxing and delivery of up to 200 gifts, and follow up reporting on this placement to recap for clients.- Assisted in special event planning for brand clients and digital media influencers, tailored around specific industry events, such as New York Fashion Week or Coachella, with 100+ in attendance.- Built three websites for clients using Squarespace

Los Angeles Metropolitan Area

- Given additional role as brand stylist, interacting directly with the customers to create and maintain client relations, design showroom layout and maintain the merchandise, and achieve or exceeded customized daily sales goals up to $3000- Personal stylist for regular clients- Built relationships with brand vendors- Assisted in creation and execution if regular community events- Fostered community engagement with the local community

El Segundo, Ca

-Created a new business website using the Squarespace platform that in the four months since its soft launch has 2,000+ views.-Created original direct to consumer content by curating, filming and editing styling tutorial videos formatted for Instagram and web with average 300+ views, and positive customer feedback

Greater Los Angeles Area

- Started as an digital influencer relations intern but promoted after four months to create our two-man team to build the West Coast office with the Director of West Coast Operations. Supported her projects while also executing my own tasks.- Ability to maintain business relationships and client relations through daily communication with clients, upkeep of contact lists and requests, as well as successful face to face client interactions.- Managed an influencer database for team’s daily use- Planned and executed weekly digital influencer gifting through client curation based on influencer brand matching, daily client communication, boxing and delivery of up to 200 gifts, and follow up reporting.- Ability to keep company property through general maintenance of sample sets worth thousands of dollars- keeping all items clean and organized, and documented and coordinated all sample loans, gifts and inventory as needed.- Successful face to face client interactions through weekly product pick-up with brand clients and assisted stylists and digital influencers during showroom pulls and appointments. - Assisted in special event planning in a team of three for brand clients and digital media influencers, tailored around specific industry events

Greater Los Angeles Area

-Daily upkeep of contact lists and requests from editors, influencers, stylists, etc. -Planned and assisted with influencer gifting/seeding. -Weekly Influencer research and reporting. -General maintenance of sample sets. -Sample trafficking – documented and coordinated all sample loans, gifts and inventory as needed. -Assisted stylists/influencers during showroom pulls and appointments. -Assisted in planning special events. -Managed an influencer database for team’s daily use.

Salt Lake City, Utah, United States

Researched and learned VRA data information, taught staff to use VRA, assisted in daily tasks including basic data entry and organization. Assisted in Digital Media projects in the photography and collections departments.

Loyola Marymount University

-Led team of 3-5 designers, and was part of the hiring process every 3-4 months, closing candidates alongside editor in chief-Led editorial design efforts across eight departments both print and web, planned large-scale print design projects, and created graphics for stories using the Adobe Suite.-Worked with the newly formed Digital team to plan digital design projects, such as the creation of the Loyolan App, redesign of the Loyolan’s website, and restructuring of Loyolan social media.

Loyola Marymount University

-Produced fashion content for both print and web on a variety of subjects, including trend forecasting and special event coverage through print and online stories and a YouTube video series.- Created YouTuber series, writing my own copy and content, as well as editing my own videos, with 800+ views.

- “Museums with Mo” column highlighting local Los Angeles museum shows and special events

-Designed graphics, info graphics, feature spreads, and advertisements. -Work with digital team to plan and oversee digital design projects (app, social media, website, etc.).

Greater Los Angeles Area

-Organized, edited and researched client materials.-Wrote script coverage, created client reels. and was trusted with important client material. -Handled reception and greeted incoming clients.-Covered assistant desks.

Bachelor Of Arts (B.A.), Communications Studies, Graphic Design, Gender Studies

Activities and Societies: Alpha Phi, The Los Angeles Loyolan, Mane Entertainment, Lambda Pi Eta Communications Honors SocietyBachelor's.

English, Political Science

Completed intensive summer courses at Queens College, University of Oxford in English Literature and Comparative Politics.