Mohamad El Khatib Email & Phone Number

Dubai, United Arab Emirates

New Brunswick, Nj, Us

Product Manager for J&J ophthalmology division - Cataracts, Refractive, and Dry Eye equipment

New Brunswick, Nj, Us

• Managed a digital budget, driving double-digit revenue growth through strategic management of both B2B and B2C digital marketing channels, including organic and paid social, search, CRM, and web content.• Lead a robust performance marketing strategy optimized for traffic and lead generation, resulting in double-digit annual growth in website visitors and leads.• Utilized Salesforce, Google Analytics, and Nugit to lead digital analytics efforts, providing key insights and actionable findings to optimize marketing performance.• Collaborated closely with the brand manager in the development of overarching brand strategy, contributing to increased awareness, consideration, and purchase intent as measured by YouGov index metrics.• Led customer marketing strategy for E-commerce and hybrid customers, successfully engaging in contract negotiations and establishing Key Business Driver clauses.

New Brunswick, Nj, Us

• Lead an End to End Johnson’s Kids campaign, starting from campaign insight generation, Audience identification, Media planning, Creative development, In-store execution and Out of store initiatives to raise deliver on increasing kid's personal care category penetration.• Head a trust-building brand equity campaign leveraging social media influencers and health care professionals for organic and paid content creation to deliver on brand sentiment increase KPI.• Managed multiple workstreams in Johnsons Baby’s biggest re-launch in its history which included project management, rationalization of the portfolio, ensure correct S&OP planning, Pricing, and driving different stakeholders to deliver the re-launch on time.• Subject Matter Expert on marketing analytics, using the expertise to conduct monthly shares deep dives, monitoring competitive activity, identifying opportunities and threats and develop marketing tactics based on those findings• Lead consumer research, gap identification, and market environment analysis to create a newborn gifting strategy and created a commercial innovation initiative to execute the strategy.• Sustain healthy spend within the Johnsons Baby marketing budget, by tracking spend buckets, finding efficiencies and deducing insights for business planning.

New Brunswick, Nj, Us

• Manage and oversee Google organic search and paid search strategies across all Johnsons & Johnsons brands to improve search rankings, CTR, CPC and bounce rates. • Drive AMET digital strategy with new website creations and architecture and ensure the availability of best landing pages for media campaigns.

New Brunswick, Nj, Us

Skincare Category, GCC & Levant• Developed Point of sale materials, Planograms, promotions and toolkits for February and April Beauty Week events in the GCC and Levant based on shoppers’ decision trees and purchase habits. • Played a pivotal role in the creation of a promotional planning platform, which is used to plan promotions quantities, value and spend by month with the tool eventually proven to create efficiency in spend and higher adherence to trade marketing strategies and resulting in a higher return on investment for in-store activations

Düsseldorf, North Rhine-Westphalia, De

• Sustained market shares, sell-in, retailer sell out & profitability reports on a monthly basis, then evaluating the reports to draw conclusions and action points.• Initiated a cross functional team that included R&D, Procurement, Trade marketing to improve Pril Profitability by 7 percentage points.

Düsseldorf, North Rhine-Westphalia, De

• Identified multiple efficiencies resulting in more than 300,000 euros reduction in costs and increasing Gross Profit by 5-10 percentage points in several brands including Persil and Dac.• Established better communication channels with internal and external stake holders which lead to various innovative and cost cutting projects• Improved existing ways of working in project management resulting in shorter lead times for packaging projects

Masters Of Science, Engineering Systems Management

Bachelor Of Science (Bsc), Mechanical Engineering