• Design and develop flexible page templates and block components within the Umbraco CMS, leveraging the .NET framework to ensure customizability and responsiveness across web applications.• Perform maintenance on SQL databases and assist with deployment tasks to support application reliability and performance.• Develop and maintain RESTful APIs for seamless front-end and back-end integration; integrate third-party services and systems such as Salesforce and Oracle.• Collaborate with UI/UX designers, product managers, and other stakeholders to deliver high-quality, functional applications that meet business needs.• Write clean, maintainable code following best practices (e.g., MVC, SOLID principles); conduct unit testing and code reviews.• Stay updated with industry trends and emerging technologies to bring innovative ideas to the team and improve project efficiency.• Deploy applications and monitor their performance; resolve technical issues to ensure reliability and scalability.• Implement security measures and follow data protection guidelines to secure applications and protect user data.• Ensure applications are optimized for mobile devices and responsive across different platforms.• Oversee the complete software development process from conception to deployment.• Design user interactions on web pages to ensure intuitive and engaging experiences.• Write technical documentation to support development and maintenance efforts.• Work closely with graphic designers and other team members to implement web design features.

I was promoted to handle the corporate websites and keep code development for the eShops. My key responsibilities in this role are:• Manage the main corporate website “mantracgroup.com” and others.• Develop main Website Application Umbraco v8.0 which was built by ASP.net MVC framework and other websites using WordPress.• Develop new templates and blocks using Razor to meet the CMS editor needs and to create a dynamic responsive webpage whilst following UI/UX guidelines.• Develop many tools and features, including a Finance Calculator, ‘Call me now’ function, model comparison tool, bulk listing tool, Playbooks and more.• Control API of CAT feed to pushing updated models on the website.• Support Digital Marketing team to build attractive landing pages for any campaign to push newly launched models, services and webinars.• Use Salesforce apps like Pardot and Diabolocom for campaigns, web forms, and instant calls, which connect the call center to the website, etc.• Helped to achieve 5 Stars for the website under Caterpillar’s 2022 Assessment.• Ensure content is up-to-date, with all models listed as either New, Used, or Rental. This also applied to other non-cat models we sell.• Use Google Console to monitor broken website pages and analyze performance insights.• Enable the website to be translated into other languages including Arabic, Chinese and French.• Built a process to connect our team with the Digital Marketing team for more effective request handling and pipeline workflow.• Generate a monthly report of website performance using Google Analytics.• Update SEO elements based on Digital Marketing advice.

I was responsible for creating and overseeing the Group eShops across 13 countries. My key responsibilities in this role were:• Creating 16 eShops for both Cat & Perkins models using Shopify.• Editing the eShop themes using HTML5, CSS and JavaScript. • Developing and continuously adding the newest features to all eShops.• Updating the content of all eShops, listing all key models to ensure they were up-to-date.• Training territory admins on how to handle quotes and orders.• Integrate Salesforce CRM to handle quotes requests and convert to leads.• Integrate Salesforce CRM with all eShops to handle chat function.• Integrate some eShops with payments gates in African countries to sell Parts.• Building landing pages on Shopify for short campaigns.• Building an eShop for all countries’ Parts to be the outlet hub of the parts, listing over 35,000 SKUs.• Monitoring website pages using Google Console.• Delivering a monthly report using GA to capture customer behavior on the eShops.• Delivering a monthly report for leads reports using Salesforce.

Handling the below Tasks for both websites Aljelectronics.com & RedSea.com :- • Getting the latest promotions from the category managers to implement it in the websites.• Tracking customers behaviors "Clicks and views" on the site through Google Analytics and build promotions based on that analytics.• Preparing the Trading plan on weekly bases based on previous points.• Trading plan covering the whole website starting from "Home Page, Mega Menu, Category page and Banners landing page".• Recommending to the purchasing departments best trending and hottest products to sell, Also creating bundles with them which reflected highly on the sellout. • Listing and editing products using "Akeneo", Pricing all products and suggest recommended prices to the product managers to compete other Competitors.• Using Hawk search to make sure it deliver best search results on the site. • Handling other Market Places to sell on it some of our products.• Working closely with the designers to implement the hottest offers in the banners.• Working closely with Digital Marketing team to build high traffic on the website through "Email Marketing, Google ADWords, Redirect Ads, Etc"• Update product information and content on the website.• Investigate and report any operational/technical issues arising.• Test and deploy functional projects /improvements.• Evaluate approaches & strategies to improve website sales conversions & customer engagement.• Produce weekly reports to analyses the performance of all online marketing campaigns and promotions.

• Building the new E-commerce retail channel in the company.• Coordinate with the IT, Inventory and supply chain Departments to build the new store.• Coordinate with the all category leaders to get the best prices for Sony products.• We used SAP, which made the process more accurate and efficient.• Purchasing the other brands from suppliers and make sure to get best margin.• We used to make sure to list all the full range online to make the huge sales.• After 3 months since starting the business we made 2.5 Millions Saudi Riyal sales.• After solving 90% of all challenges we increased the average daily sales 3 times.• We used to packing the order in special way to earn customer satisfaction, For example we used toinclude thanks note inside each order along with our latest flyers for the showrooms and Warrantycard.• Make sure to Pack, Ship and deliver to the customer before the expected time.• Make sure to have 0% complaints, Solving customer issues.• Always have stock from all listed items to avoid delay in shipping.• Review and packing the order well to avoid sending wrong item.• Using social websites like “ Facebook, Instagram and Twitter ” to making online Campaigns.

• Preparing for campaigns which has a lot of phases like “Determining outlets per each account that will share in campaign, having approvals for POSM and Promoters, Training promoters, Putting budget for ATL and BTL activations, follow up after execution to analysis the sellout and building studies based on that analysis”• Managing & developing the merchandising team across KSA.• Magazine analysis, which let us know our share in the market comparing by other brands.• Traditional trade mapping, which let us to know which the stores or whole sellers didn’t display our products and who we should invest with him more in branding for the ROI.• Distributing POSM for every outlet per each region.• Selecting and evaluating promoters in every campaign.• Organizing events like “Philips Hala Events and Philips Ambassador day” which is taking place every year.• Training new promoters.• Analyzing YTD selling per each account during campaigns, And that’s improve sell out, Cause it make us know which outlet in each accounts is weak in selling and trying to solve issues which cause low sell out.• Working always on creating new ideas to attract the customers, During daily market visit i discovering issues and trying to solve right away, Always listening to the customers needs is the best way to achieve high sellout and Based on that i'm creating new ideas.

1. Handling accounts, purchases and budgeting.2. Oversaw operations that included customer services.3. I observe the competitors'​ goods and how they present it to the market and how we can increase our share in the market.4. I'm always giving suggestions for how to increase the company's sales, I made a lot of market plans and I'm helping my manager for analyzing the company's sales for each month.5. I am also designed a questionnaire for the customers to know how much they satisfied for our service and product, I did a lot of researches to create this questionnaire and making it effective and useful, Then i tested it by myself with the customers, Recently i gave this mission to one of the newcomers.6. I gave training to the newcomers in Marketing and Accounting field.7. I did a lot of researches to know who’s the company's competitors and know their materials quality they using for manufacturing their product.8. I created database for the company's customers that was about 800 clients per five branches.