Media Buyer
Current- Develop and implement digital advertising strategies for real estate projects to drive leads and sales.- Manage media buying across multiple platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.- Optimize campaigns for key performance indicators (KPIs) such as cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS).- Conduct market research to identify target audiences and develop tailored advertising campaigns.- Collaborate with marketing… Show more - Develop and implement digital advertising strategies for real estate projects to drive leads and sales.- Manage media buying across multiple platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.- Optimize campaigns for key performance indicators (KPIs) such as cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS).- Conduct market research to identify target audiences and develop tailored advertising campaigns.- Collaborate with marketing and sales teams to align media efforts with business objectives and project timelines.- Oversee the creation of ad creatives, including images, videos, and ad copy, ensuring they resonate with the target audience.- Monitor and analyze campaign performance through analytics tools (Google Analytics, Facebook Ads Manager) to provide actionable insights.- Adjust and optimize campaigns based on performance data to maximize lead generation and minimize costs.- Manage advertising budgets, ensuring efficient allocation of spend across channels.- Conduct A/B testing for ad creatives and landing pages to improve conversion rates and overall performance. Show less