• Responsible for business, supply, assortments, net margins, growth management of the assigned category with Short term, mid-term & long term planning of the respective Apparel category.• Liaison with Strategic planning with potential mapping, engagement needs, ground level planning & analysis of growth opportunity.• Directly managing International Brands and Labels accounts with focus on revenue maximization with strategic planning. Individually handles 6 of out the top 10 Business Contributing accounts for Apparel.• Market intelligence on trend analysis, demand analysis, demography, relevant price points and attributes and studying competitors and using the insights on counter supply buildings. • New brands on-boarding with relevant assort on basis of attributes and price points. • Exploring opportunity of additional revenue generation through Brand Monetisation. • Output optimisation through visibility and growth management. • Monitor competitor activities and devise effective counter measures.• Review product performance periodically to avoid OOS (out of stock) situations and rationalize slow movers.

• Retail Store Operations- Independently managing retail units with a team of 45+ people with annual NSV of 11cr+.• Sales & marketing – Driving top line as well as bottom line of the store assigned, ATL & BTL activities with area marketing. Piloting marketing initiatives with 0 cost on FOC.• Inventory Management- Managing Inventory to ensure an ideal week cover in sync with Zone. Identifying non-moving categories and ensuring actionable. • Customer Relationship Management- Ensuring customer satisfaction at each level and complaint resolution. Ensuring Customer Retention and acquisition and managing loyalty sales as business mix. Maintaining high Happiness Index, above zonal average.• Marketing- Promotion Execution with a team of marketing and VM champs, ensuring promotion execution standards and strategy to maximize promotion success.• Shrinkage control- Responsible to keep shrinkage under budget. < 0.15%• P&L, Budgeting- Ensuring store meet budgeted figures and ensuring store op-ex is under control without hampering business prospects. Ensuring CBA growth of 4%+ over last year’s.• Team Building - Recruitment, Training, Supervising and assessing team members- Ensuring per head productivity to the max.• MPM: Store Displays (Visual Merchandising) – Ensuring that Merchandise presentation is as per guidelines and providing best in store atmosphere to the consumers. • Compliance- Ensuring that store is under compliance to legal prospects. Ensuring Consumers and employees a safe place.

• Received training and performed duties in several departments such as Floor operations, Cash Management, Inventory Management, Human Resource Operations, Store Operations and Visual merchandising.• In the third month of training, acted as a support skeleton as an Acting Store Manager and also spearheaded new store opening of a 17000 Sqft flagship store.• Learned various staff functions, including operations, management viewpoints and company policies and practices affecting each phase of business.• Lead Mission Happiness program (Real Time Customer Feedback) for the pilot store in Karol Bagh, delivering exemplary results and meeting the objective of the program. • Monitored performance progress with management and key trainers and set performance goals and objective with upper management.• Initiated several cost control measures through better channelization of Rewards and Recognition Module.• Initiated measures for proper manpower deployment in various departments through Absenteeism Trackers and other Modules. • Observed experienced workers to acquire knowledge of methods, procedures, and standards required for performance of departmental duties• Was trusted upon to lead the team from front alongside Store manager and manage operational hurdles during new store openings.• Assisted Store Team to deliver exemplary results in Commercial and Inventory Audits.• Performed additional duties related to marketing and RBD during the course of training, apart from KRAs and duties assigned.• Assisted in setup of Model stores for Season Launch for all other stores to see and replicate in their respective stores.• Given to manage and lead a store in 8th month of training which generally happens after one year of training.